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CITY · 2020 ACS

Ashland

Wisconsin · 7,908 residents · 13.363 sq mi
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The short version

Ashland has notably lower household income than the US average, with a median household income of $40,199. Population has declined 8% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $110,300. The poverty rate of 22.0% is well above the national figure. Households here earn about 36% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.6
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
7,908
−8%since 2000
from 8,620 in 2000
1990 – 2025
Population density
592 / sq mi
−8%since 2000
from 645 / sq mi in 2000
US average: 280
Median age
40.6
+12%since 2000
from 36.4 in 2000
US average: 38.8
Population, 1990 – 2024
8K8K8K9K9K1990201020202024Ashland
20248K
1990201020202024
Section 02

Income & economy

Median household income
$40,199
−13%inflation adjusted, since 2000
from $30,853 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,521
+50%since 2000
from $16,330 in 2000
US average: $35,364
Households earning $100K+
24.7%
+8.4 ptssince 2009
from 16.4% in 2009
US average: 43.9%
Poverty rate
22.0%
+9.3 ptssince 2000
from 12.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade15.8%
US avg: 10%
Information13.6%
US avg: 11.1%
Wholesale trade9.6%
US avg: 6.7%
Agriculture, forestry, fishing2.8%
US avg: 1.7%
Construction2.8%
US avg: 1.2%
Finance & insurance2.4%
US avg: 5.5%
Other services2.1%
US avg: 6.6%
Transportation & warehousing2.1%
US avg: 2.5%
Professional, scientific, technical1.8%
US avg: 4.7%
Public administration1.6%
US avg: 4.7%
Arts, entertainment, food0.7%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$110,300
+17%inflation adjusted, since 2000
from $62,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$661
+7%inflation adjusted, since 2000
from $410 in 2000
US average: $1,124
Owner-occupied
58.3%
−4.2 ptssince 2000
from 62.5% in 2000
41.7% rent
Afford Score
2.7
+35%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.6%(7,723)
Black0.3%(28)
Hispanic / Latino1.4%(118)
Asian0.5%(42)
Other0%
Diversity Score5.8%(503)
2020
White, non-Hispanic79.5%(6,287)
Black1%(81)
Hispanic / Latino2.8%(225)
Asian0.8%(61)
Other11.7%(924)
Diversity Score37%(2,923)
Diversity Score
37
+533%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.9%
+0.5 ptssince 2000
from 20.4% in 2000
US average: 32.9%
High school or higher
94.5%
+10.0 ptssince 2000
from 84.6% in 2000
US average: 88.5%
Graduate degree
7.1%
−0.6 ptssince 2000
from 7.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
13.1 min
+28%since 2000
from 10.2 min in 2000
US average: 26.9
Drive alone to work
72.7%
+2.5 ptssince 2009
from 70.2% in 2009
US average: 75.1%
No vehicle available
9.6%
+1.2 ptssince 2009
from 8.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.7%
−5.2 ptssince 2011
from 10.9% in 2011
US average: 5.4%
Labor force participation
62.2%
−3.6 ptssince 2011
from 65.8% in 2011
US average: 63.4%
Management & professional
27.6%
−36.8 ptssince 2009
from 64.5% in 2009
US average: 39.3%
Section 08

People & community

Male
50.1%
+0.1 ptssince 2009
from 50.0% in 2009
Female
49.9%
−0.1 ptssince 2009
from 50.0% in 2009
Foreign born
1.6%
+0.6 ptssince 2009
from 1.0% in 2009
US average: 13.5%
Uninsured
4.8%
−85.3 ptssince 2013
from 90.1% in 2013
US average: 8.8%
Drill deeper

Places similar to Ashland

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Pop 7,338
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Pop 7,895
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Pop 7,556
Lecanto
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Head to head

Compare Ashland to nearby cities

ASHLAND VS
Superior
Income$64,216+60%
Home value$180,400+64%
Population26,397+233%
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ASHLAND VS
Duluth
Income$68,807+71%
Home value$242,700+120%
Population88,330+1014%
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ASHLAND VS
Hermantown
Income$90,849+126%
Home value$382,300+247%
Population10,110+28%
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ASHLAND VS
Cloquet
Income$61,367+53%
Home value$212,700+93%
Population12,399+56%
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Frequently asked

How many people live in Ashland, Wisconsin?

Ashland, Wisconsin has about 7,908 residents according to the 2020 American Community Survey.

What is the median household income in Ashland, Wisconsin?

The typical household in Ashland, Wisconsin earns about $40,199 a year. Half of households make more than that, and half make less.

Is Ashland, Wisconsin expensive?

In Ashland, Wisconsin, the median home is worth about $110,300, and the typical rent is about $661 a month.

How educated are people in Ashland, Wisconsin?

About 20.9% of adults age 25 and over in Ashland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Wisconsin?

About 22.0% of people in Ashland, Wisconsin live below the federal poverty line.

Has Ashland, Wisconsin grown since 1990?

Yes, Ashland, Wisconsin has shrunk since 1990. The population has lost about 787 residents, a change of about -9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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