METRO AREA · 1990 CENSUS
Madison Metro
Madison, WI · 4 counties · 462,662 residents · 3,308.838 sq mi
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The short version
Madison has roughly average household income, with a median household income of $31,704. Population has declined 14% since 2000. 30% of adults hold a bachelor's degree or higher, well above the national rate of 20%. Median home value is $72,753.
At a glance
Wealthier
above the US median
US median: $30,130
Mid-age
median age 31.5
US median: 33.0
More educated
30% hold a bachelor's degree
US average: 20%
More affordable
home values down 31%, inflation adjusted
US median home: $93,722
Section 01
Population & growth
Population, 1990 – 2024
2024692K
Age distribution, 1990
Under 57%(32,561)
5 to 96.9%(32,016)
10 to 146.2%(28,791)
15 to 197.2%(33,307)
20 to 2410.4%(47,922)
25 to 3419%(87,948)
35 to 4416.2%(74,903)
45 to 549.5%(43,776)
55 to 647.2%(33,095)
65 to 745.8%(26,833)
75 to 843.5%(15,987)
85 and over1.2%(5,523)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$31,704
−13%inflation adjusted, since 2000
vs $48,153 in 2000
US average: $30,130
1990 – 2024
Section 03
Housing
$72,753
−31%inflation adjusted, since 2000
vs $139,112 in 2000
US average: $93,722
1990 – 2024
RELATED:See current rent listings in Madison on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic89.3%(478,359)
Black3.2%(17,380)
Hispanic / Latino2.9%(15,616)
Asian2.8%(14,999)
Other0%
1990
White, non-Hispanic95%(439,463)
Black2.3%(10,706)
Hispanic / Latino1.3%(5,791)
Asian1.9%(8,756)
Other0.8%(3,737)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry
Detailed origin tables are available for 2024; showing 2024 data.
Hispanic origin
Mexican4.3%(29,418)
South American0.9%(6,292)
Puerto Rican0.6%(4,268)
Central American0.5%(3,561)
Colombian0.4%(2,446)
Spaniard0.2%(1,626)
Nicaraguan0.2%(1,412)
Cuban0.2%(1,272)
Venezuelan0.2%(1,216)
Ecuadorian0.1%(792)
Guatemalan0.1%(623)
Honduran0.1%(599)
+ 10 more hispanic origin groups with data
Uruguayan0.1%(547)
Argentine0.1%(533)
Dominican0.1%(376)
Salvadoran0.1%(371)
Peruvian0.1%(366)
Chilean0.1%(329)
Costa Rican0%(281)
Panamanian0%(268)
Bolivian0%(44)
Paraguayan0%(5)
Asian origin
Asian Indian1.5%(10,145)
Chinese1.5%(9,983)
Hmong0.7%(4,540)
Korean0.3%(2,058)
Filipino0.2%(1,693)
Vietnamese0.2%(1,169)
Laotian0.2%(1,016)
Japanese0.1%(702)
Taiwanese0.1%(608)
Pakistani0.1%(579)
Cambodian0.1%(494)
Thai0.1%(473)
+ 11 more asian origin groups with data
Bangladeshi0.1%(359)
Indonesian0%(184)
Nepalese0%(184)
Malaysian0%(124)
Kazakh0%(95)
Burmese0%(79)
Sri Lankan0%(76)
Bhutanese0%(42)
Singaporean0%(36)
Mongolian0%(35)
Okinawan0%(20)
Pacific Islander origin
Native Hawaiian0.1%(320)
Samoan0%(240)
Chamorro0%(122)
Marshallese0%(8)
Guamanian0%(7)
Ancestry
German33.5%(231,882)
Irish12.9%(89,558)
English10.1%(69,786)
Norwegian8.7%(60,263)
Polish4.8%(33,514)
Italian3.6%(24,876)
American2.6%(17,792)
Swiss2.2%(15,465)
French2.2%(15,161)
Swedish2%(13,701)
Scottish1.7%(11,990)
Dutch1.7%(11,644)
+ 50 more ancestry groups with data
Subsaharan African1.4%(9,911)
Czech1.1%(7,374)
Danish0.7%(4,823)
Welsh0.7%(4,676)
Russian0.7%(4,503)
Scotch-Irish0.5%(3,338)
British0.5%(3,150)
French Canadian0.4%(3,101)
Finnish0.3%(2,392)
Arab0.4%(2,360)
Hungarian0.3%(2,334)
Lithuanian0.3%(2,029)
Greek0.3%(1,954)
Austrian0.3%(1,849)
Ukrainian0.3%(1,825)
Belgian0.3%(1,818)
Brazilian0.2%(1,186)
Croatian0.2%(1,100)
Slovak0.2%(1,061)
Somali0.2%(1,039)
West Indian0.1%(1,004)
Portuguese0.1%(945)
Romanian0.1%(907)
Canadian0.1%(819)
Iranian0.1%(710)
Lebanese0.1%(589)
Turkish0.1%(571)
Egyptian0.1%(555)
Nigerian0.1%(514)
Jamaican0.1%(512)
Slovene0.1%(462)
Serbian0.1%(440)
Armenian0%(317)
Kenyan0.1%(310)
Latvian0%(305)
Ethiopian0%(221)
Haitian0%(218)
Bulgarian0%(207)
Palestinian0%(177)
Israeli0%(170)
Australian0%(169)
Macedonian0%(92)
Jordanian0%(83)
Ghanaian0%(80)
Guyanese0%(73)
Syrian0%(72)
Iraqi0%(59)
Moroccan0%(37)
Barbadian0%(26)
Trinidadian & Tobagonian0%(14)
Section 05
Education
High school or higher
86.7%
−4.2 ptsvs 2000
vs 90.9% in 2000
US average: 75.2%
Section 06
Commute & transportation
Section 07
Work & employment
No data for the years selected.
Section 08
People & community
No data for the years selected.
Marital status (2024)
Men 15+
Never married40.8%(117,982)
Married49.4%(142,737)
Widowed2%(5,681)
Divorced7.8%(22,461)
Women 15+
Never married35.2%(102,190)
Married47.9%(138,877)
Widowed6.2%(17,852)
Divorced10.7%(31,003)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro
Largest cities
MadisonCENTRAL286,233Sun Prairie39,227Fitchburg34,615Middleton23,115Verona16,821Waunakee16,411Stoughton13,256DeForest13,094Oregon12,015Monroe10,581Windsor10,085Portage9,956McFarland9,145Cottage Grove8,930Monona8,664Mount Horeb7,725Edgerton6,121Columbus5,400Lake Wisconsin5,384Dodgeville5,076Cross Plains4,182Marshall3,696Brodhead3,214Lodi3,190Poynette2,924Belleville2,705Deerfield2,619Mineral Point2,555New Glarus2,266Pardeeville2,248
The 30 most populous of 63 cities and towns in this metro. CENTRAL marks the metro's principal cities.
What's inside
4 component counties
Drill deeper
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MADISON VS
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Frequently asked
How many people live in Madison, WI?
Madison, WI has about 462,662 residents according to the 1990 Census.
What is the median household income in Madison, WI?
The typical household in Madison, WI earns about $31,704 a year. Half of households make more than that, and half make less.
Is Madison, WI expensive?
In Madison, WI, the median home is worth about $72,753, and the typical rent is about $440 a month.
How educated are people in Madison, WI?
About 29.7% of adults age 25 and over in Madison, WI hold a bachelor's degree or higher.
What is the poverty rate in Madison, WI?
About 10.0% of people in Madison, WI live below the federal poverty line.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024