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CITY

Cross Plains

Wisconsin · 4,182 residents (2025 est.) · 1.881 sq mi
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The short version

Cross Plains is wealthier than most US places, with a median household income of $105,145. Population has grown 33% since 2000. Median home value has more than doubled since 2000, reaching $376,500. Poverty is rare here, at 1.3% of residents. It sits in the top 10% of US cities for household income. Households here earn about 36% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.9
US median: 38.9
More educated
45% hold a bachelor's degree
US average: 36%
Less affordable
home values up 44%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,107
+33%since 2000
from 3,084 in 2000
1990 – 2025
Population density
2,183 / sq mi
+33%since 2000
from 1,640 / sq mi in 2000
US average: 281
Median age
38.9
+13%since 2000
from 34.3 in 2000
US average: 38.9

PEP 2025 EST:4,182 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K3K3K4K4K1990201020202024Cross Plains
20244K
1990201020202024
Section 02

Income & economy

Median household income
$105,145
+2%inflation adjusted, since 2000
from $56,629 in 2000
US average: $82,259
1990 – 2024
Per capita income
$50,885
+113%since 2000
from $23,894 in 2000
US average: $44,673
Households earning $100K+
63.0%
+23.1 ptssince 2009
from 40.0% in 2009
US average: 53.3%
Poverty rate
1.3%
−1.3 ptssince 2000
from 2.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.403
+17%since 2010
from 0.345 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade11.6%
US avg: 9.9%
Information10%
US avg: 10.8%
Wholesale trade8.8%
US avg: 6.9%
Other services6.7%
US avg: 6.7%
Public administration6.4%
US avg: 4.8%
Arts, entertainment, food3.6%
US avg: 1.9%
Finance & insurance1.2%
US avg: 5.9%
Professional, scientific, technical1.2%
US avg: 5.1%
Transportation & warehousing1.2%
US avg: 2.2%
Agriculture, forestry, fishing1%
US avg: 1.6%
Construction1%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$376,500
+44%inflation adjusted, since 2000
from $143,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,433
+22%inflation adjusted, since 2000
from $643 in 2000
US average: $1,442
Owner-occupied
69.2%
+3.7 ptssince 2000
from 65.5% in 2000
30.8% rent
Vacancy rate
1.9%
−2.4 ptssince 2009
from 4.2% in 2009
US average: 10.0%
Owner cost-burdened
21.6%
−10.6 ptssince 2009
from 32.2% in 2009
US average: 22.9%
Renter cost-burdened
47.9%
+13.9 ptssince 2009
from 34.1% in 2009
US average: 47.4%
Afford Score
3.6
+42%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
62
RELATED:See current rent listings in Cross Plains on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.6%(3,040)
Black0.2%(7)
Hispanic / Latino0.4%(13)
Asian0.1%(4)
Other0%
Diversity Score1.9%(60)
2024
White, non-Hispanic89.6%(3,680)
Black0%(0)
Hispanic / Latino5.1%(208)
Asian1%(41)
Other4.3%(178)
Diversity Score24.1%(989)
Diversity Score
24
+1136%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
44.7%
+21.7 ptssince 2000
from 23.0% in 2000
US average: 35.6%
High school or higher
97.4%
+4.5 ptssince 2000
from 92.9% in 2000
US average: 89.6%
Graduate degree
16.9%
+11.8 ptssince 2000
from 5.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.9 min
+65%since 2000
from 13.8 min in 2000
US average: 26.5
Drive alone to work
73.4%
−9.3 ptssince 2009
from 82.7% in 2009
US average: 68.9%
Carpooled to work
4.2%
−7.9 ptssince 2009
from 12.1% in 2009
US average: 8.5%
Public transit
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
18.5%
+17.3 ptssince 2009
from 1.1% in 2009
US average: 15.0%
Walked to work
3.9%
+2.8 ptssince 2009
from 1.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
5.1%
+3.7 ptssince 2009
from 1.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.9%
−1.6 ptssince 2011
from 2.5% in 2011
US average: 5.2%
Labor force participation
74.3%
−2.8 ptssince 2011
from 77.1% in 2011
US average: 63.5%
Self-employed
15.0%
+4.6 ptssince 2009
from 10.4% in 2009
US average: 13.1%
Management & professional
53.4%
−7.5 ptssince 2009
from 60.9% in 2009
US average: 42.5%
Section 08

People & community

Male
49.1%
−2.6 ptssince 2009
from 51.8% in 2009
Female
50.9%
+2.6 ptssince 2009
from 48.2% in 2009
Foreign born
1.5%
+1.2 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
2.1%
−49.1 ptssince 2009
from 51.2% in 2009
US average: 6.2%
With a disability
12.6%
+3.5 ptssince 2012
from 9.1% in 2012
US average: 13.3%
Uninsured
0.5%
−92.9 ptssince 2013
from 93.4% in 2013
US average: 8.4%
Broadband at home
94.0%
+6.6 ptssince 2017
from 87.4% in 2017
US average: 91.0%
English only at home
97.6%
−0.3 ptssince 2016
from 97.9% in 2016
US average: 77.7%
Spanish at home
0.3%
−1.1 ptssince 2016
from 1.4% in 2016
US average: 13.6%
Drill deeper

Places similar to Cross Plains

Big Pine Key
Pop 4,258
Clayton
Pop 4,527
Highland Acres
Pop 3,752
Rising Sun-Lebanon
Pop 4,163
Places similar to Cross Plains
Head to head

Compare Cross Plains to nearby cities

CROSS PLAINS VS
Middleton
Income$89,524−15%
Home value$484,200+29%
Population23,115+453%
SEE FULL COMPARISON →
CROSS PLAINS VS
Verona
Income$119,606+14%
Home value$420,400+12%
Population16,821+302%
SEE FULL COMPARISON →
CROSS PLAINS VS
Madison
Income$78,050−26%
Home value$372,900−1%
Population286,233+6744%
SEE FULL COMPARISON →
CROSS PLAINS VS
Waunakee
Income$125,220+19%
Home value$515,900+37%
Population16,411+292%
SEE FULL COMPARISON →
Frequently asked

How many people live in Cross Plains, Wisconsin?

Cross Plains, Wisconsin has about 4,107 residents according to the 2024 American Community Survey.

What is the median household income in Cross Plains, Wisconsin?

The typical household in Cross Plains, Wisconsin earns about $105,145 a year. Half of households make more than that, and half make less.

Is Cross Plains, Wisconsin expensive?

In Cross Plains, Wisconsin, the median home is worth about $376,500, and the typical rent is about $1,433 a month.

How educated are people in Cross Plains, Wisconsin?

About 44.7% of adults age 25 and over in Cross Plains, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Cross Plains, Wisconsin?

About 1.3% of people in Cross Plains, Wisconsin live below the federal poverty line.

Has Cross Plains, Wisconsin grown since 1990?

Yes, Cross Plains, Wisconsin has grown since 1990. The population has added about 2,009 residents, a change of about 96 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →