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CITY

Brodhead

Wisconsin · 3,214 residents (2025 est.) · 1.795 sq mi
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The short version

Brodhead has notably lower household income than the US average, with a median household income of $49,583. Population has held roughly steady since 2000. 12% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $168,800. Households here earn about 36% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.4
US median: 38.9
Less educated
12% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,197
+1%since 2000
from 3,180 in 2000
1990 – 2025
Population density
1,781 / sq mi
+1%since 2000
from 1,772 / sq mi in 2000
US average: 281
Median age
41.4
+14%since 2000
from 36.3 in 2000
US average: 38.9

PEP 2025 EST:3,214 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K3K3K3K1990201020202024Brodhead
20243K
1990201020202024
Section 02

Income & economy

Median household income
$49,583
−25%inflation adjusted, since 2000
from $36,506 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,233
+79%since 2000
from $17,455 in 2000
US average: $44,673
Households earning $100K+
36.5%
+10.0 ptssince 2009
from 26.5% in 2009
US average: 53.3%
Poverty rate
14.9%
+7.6 ptssince 2000
from 7.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.454
+24%since 2010
from 0.367 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.1%
US avg: 9.9%
Information12.4%
US avg: 10.8%
Wholesale trade11.8%
US avg: 6.9%
Agriculture, forestry, fishing3.4%
US avg: 1.6%
Construction3.4%
US avg: 1.2%
Finance & insurance3.2%
US avg: 5.9%
Education & health services1.6%
US avg: 0.9%
Other services1.6%
US avg: 6.7%
Public administration1.6%
US avg: 4.8%
Professional, scientific, technical1.6%
US avg: 5.1%
Arts, entertainment, food1.5%
US avg: 1.9%
Transportation & warehousing1.3%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$168,800
+14%inflation adjusted, since 2000
from $81,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$680
−23%inflation adjusted, since 2000
from $486 in 2000
US average: $1,442
Owner-occupied
66.0%
−8.0 ptssince 2000
from 74.0% in 2000
34.0% rent
Vacancy rate
2.2%
−11.7 ptssince 2009
from 13.9% in 2009
US average: 10.0%
Owner cost-burdened
19.6%
−10.4 ptssince 2009
from 30.0% in 2009
US average: 22.9%
Renter cost-burdened
45.7%
+18.7 ptssince 2009
from 27.0% in 2009
US average: 47.4%
Afford Score
3.4
+53%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
22
RELATED:See current rent listings in Brodhead on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.6%(3,105)
Black0.3%(8)
Hispanic / Latino1%(31)
Asian0.3%(8)
Other0%
Diversity Score3.7%(117)
2024
White, non-Hispanic93.1%(2,975)
Black0%(0)
Hispanic / Latino5.3%(168)
Asian0%(0)
Other1.7%(54)
Diversity Score16.4%(524)
Diversity Score
16
+344%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
12.1%
−1.0 ptssince 2000
from 13.2% in 2000
US average: 35.6%
High school or higher
95.7%
+18.3 ptssince 2000
from 77.4% in 2000
US average: 89.6%
Graduate degree
6.4%
+2.8 ptssince 2000
from 3.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.9 min
+58%since 2000
from 16.4 min in 2000
US average: 26.5
Drive alone to work
88.1%
+7.9 ptssince 2009
from 80.1% in 2009
US average: 68.9%
Carpooled to work
6.3%
−5.1 ptssince 2009
from 11.4% in 2009
US average: 8.5%
Public transit
0.1%
+0.1 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
4.2%
+1.2 ptssince 2009
from 3.0% in 2009
US average: 15.0%
Walked to work
0.6%
−0.9 ptssince 2009
from 1.5% in 2009
US average: 2.4%
Biked to work
0.0%
−1.0 ptssince 2009
from 1.0% in 2009
US average: 0.4%
No vehicle available
4.9%
−1.7 ptssince 2009
from 6.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.2%
−1.1 ptssince 2011
from 6.3% in 2011
US average: 5.2%
Labor force participation
65.6%
−4.5 ptssince 2011
from 70.0% in 2011
US average: 63.5%
Self-employed
16.6%
+5.2 ptssince 2009
from 11.4% in 2009
US average: 13.1%
Management & professional
31.0%
−31.6 ptssince 2009
from 62.6% in 2009
US average: 42.5%
Section 08

People & community

Male
47.2%
+1.5 ptssince 2009
from 45.8% in 2009
Female
52.8%
−1.5 ptssince 2009
from 54.2% in 2009
Foreign born
0.0%
−1.2 ptssince 2009
from 1.2% in 2009
US average: 14.1%
Veterans
4.9%
−42.2 ptssince 2009
from 47.2% in 2009
US average: 6.2%
With a disability
19.1%
+8.9 ptssince 2012
from 10.2% in 2012
US average: 13.3%
Uninsured
0.5%
−92.1 ptssince 2013
from 92.6% in 2013
US average: 8.4%
Broadband at home
91.4%
+22.6 ptssince 2017
from 68.8% in 2017
US average: 91.0%
English only at home
97.7%
+0.8 ptssince 2016
from 96.9% in 2016
US average: 77.7%
Spanish at home
1.9%
+1.7 ptssince 2016
from 0.3% in 2016
US average: 13.6%
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Compare Brodhead to nearby cities

BRODHEAD VS
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Home value$195,300+16%
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BRODHEAD VS
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BRODHEAD VS
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BRODHEAD VS
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Population12,015+274%
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Frequently asked

How many people live in Brodhead, Wisconsin?

Brodhead, Wisconsin has about 3,197 residents according to the 2024 American Community Survey.

What is the median household income in Brodhead, Wisconsin?

The typical household in Brodhead, Wisconsin earns about $49,583 a year. Half of households make more than that, and half make less.

Is Brodhead, Wisconsin expensive?

In Brodhead, Wisconsin, the median home is worth about $168,800, and the typical rent is about $680 a month.

How educated are people in Brodhead, Wisconsin?

About 12.1% of adults age 25 and over in Brodhead, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brodhead, Wisconsin?

About 14.9% of people in Brodhead, Wisconsin live below the federal poverty line.

Has Brodhead, Wisconsin grown since 1990?

Yes, Brodhead, Wisconsin has grown since 1990. The population has added about 32 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →