CensusEasy
METRO AREA · 2010 ACS

Madison Metro

Madison, WI · 4 counties · 605,435 residents · 3,308.838 sq mi
Time machine
COMPARE TO
Compare
The short version

Madison is wealthier than most US places, with a median household income of $59,408. Population has held roughly steady since 2000. 40% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has risen by half since 2000, reaching $217,952.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 35.7
US median: 37.2
More educated
40% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
605,435
+13%since 2000
from 535,421 in 2000
1990 – 2025
Population density
183 / sq mi
+13%since 2000
from 162 / sq mi in 2000
US average: 261
Median age
35.7
+5%since 2000
from 34.1 in 2000
US average: 37.2
Population, 1990 – 2024
440K508K577K646K715K1990201020202024Madison
2024692K
1990201020202024
Section 02

Income & economy

Median household income
$59,408
−3%inflation adjusted, since 2000
from $48,153 in 2000
US average: $52,703
1990 – 2024
Per capita income
$31,257
+30%since 2000
from $24,099 in 2000
US average: $27,286
Households earning $100K+
38.0%
+0.8 ptssince 2009
from 37.2% in 2009
US average: 33.3%
Poverty rate
11.0%
+2.3 ptssince 2000
from 8.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.430
US average: 0.461
Workforce by industry, 2010
Information11%
US avg: 11.5%
Retail trade10.7%
US avg: 10.9%
Other services8.3%
US avg: 7%
Public administration6.8%
US avg: 4.9%
Wholesale trade5.7%
US avg: 7.2%
Finance & insurance3.4%
US avg: 5.1%
Arts, entertainment, food2.9%
US avg: 2.4%
Transportation & warehousing2.7%
US avg: 3.1%
Professional, scientific, technical2.6%
US avg: 4.2%
Agriculture, forestry, fishing2%
US avg: 1.9%
Construction1.9%
US avg: 1.4%
Education & health services0.8%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$217,952
+24%inflation adjusted, since 2000
from $139,112 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$801
+4%inflation adjusted, since 2000
from $611 in 2000
US average: $853
Owner-occupied
47.3%
−13.7 ptssince 2000
from 61.1% in 2000
37.4% rent
Vacancy rate
8.2%
−0.2 ptssince 2009
from 8.4% in 2009
US average: 12.1%
Owner cost-burdened
29.8%
+0.1 ptssince 2009
from 29.8% in 2009
US average: 30.9%
Renter cost-burdened
45.0%
−0.2 ptssince 2009
from 45.2% in 2009
US average: 46.8%
Afford Score
3.7
+27%since 2000
from 2.9 in 2000
1990 – 2024
RELATED:See current rent listings in Madison on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.3%(478,359)
Black3.2%(17,380)
Hispanic / Latino2.9%(15,616)
Asian2.8%(14,999)
Other0%
Diversity Score21.4%(114,627)
2010
White, non-Hispanic84.4%(511,133)
Black4.2%(25,637)
Hispanic / Latino5.2%(31,738)
Asian3.9%(23,522)
Other2.2%(13,253)
Diversity Score35%(212,180)
Diversity Score
35
+64%since 2000
from 21 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
40.5%
+4.6 ptssince 2000
from 35.8% in 2000
US average: 27.9%
High school or higher
93.6%
+2.7 ptssince 2000
from 90.9% in 2000
US average: 84.9%
Graduate degree
15.7%
+2.0 ptssince 2000
from 13.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.2 min
+61%since 2000
from 13.2 min in 2000
US average: 25.2
Drive alone to work
74.3%
Unchangedsince 2009
from 74.3% in 2009
US average: 76.2%
Carpooled to work
9.7%
Unchangedsince 2009
from 9.7% in 2009
US average: 10.4%
Public transit
3.8%
+0.1 ptssince 2009
from 3.7% in 2009
US average: 4.7%
Worked from home
4.2%
+0.1 ptssince 2009
from 4.0% in 2009
US average: 4.1%
Walked to work
4.9%
−0.4 ptssince 2009
from 5.4% in 2009
US average: 2.8%
Biked to work
2.1%
+0.1 ptssince 2009
from 2.0% in 2009
US average: 0.5%
No vehicle available
6.9%
+0.1 ptssince 2009
from 6.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.0%
Unchangedsince 2009
from 15.9% in 2009
US average: 12.9%
Management & professional
43.5%
−25.7 ptssince 2009
from 69.2% in 2009
US average: 35.2%
Section 08

People & community

Male
49.6%
−0.1 ptssince 2009
from 49.7% in 2009
Female
50.4%
+0.1 ptssince 2009
from 50.3% in 2009
Foreign born
6.3%
+0.4 ptssince 2009
from 5.9% in 2009
US average: 12.8%
Veterans
8.4%
−41.0 ptssince 2009
from 49.4% in 2009
US average: 9.9%
In this metro

Principal cities

MadisonCENTRAL286,233
What's inside

4 component counties

Dane CountyCENTRAL590,375Columbia County58,132Green County37,227Iowa County23,951
Drill deeper

Metros similar to Madison

Des Moines
Pop 758,539
Colorado Springs
Pop 781,796
Kiryas Joel
Pop 718,377
New Haven
Pop 578,741
Places similar to Madison
Head to head

Compare Madison side by side

MADISON VS
Des Moines
Income$86,618+46%
Home value$270,939+24%
Population758,539+7%
SEE FULL COMPARISON →
MADISON VS
Colorado Springs
Income$90,201+52%
Home value$461,611+112%
Population781,796+10%
SEE FULL COMPARISON →
MADISON VS
Kiryas Joel
Income$98,151+65%
Home value$393,273+80%
Population718,377+1%
SEE FULL COMPARISON →
MADISON VS
New Haven
Income$88,197+48%
Home value$353,100+62%
Population578,741−18%
SEE FULL COMPARISON →
Frequently asked

How many people live in Madison, WI?

Madison, WI has about 605,435 residents according to the 2010 American Community Survey.

What is the median household income in Madison, WI?

The typical household in Madison, WI earns about $59,408 a year. Half of households make more than that, and half make less.

Is Madison, WI expensive?

In Madison, WI, the median home is worth about $217,952, and the typical rent is about $801 a month.

How educated are people in Madison, WI?

About 40.5% of adults age 25 and over in Madison, WI hold a bachelor's degree or higher.

What is the poverty rate in Madison, WI?

About 11.0% of people in Madison, WI live below the federal poverty line.

Has Madison, WI grown since 1990?

Yes, Madison, WI has grown since 1990. The population has added about 142,773 residents, a change of about 31 percent over that period.

Keep going

Explore from here

Metro rankings
Largest US metrosHighest income metrosFastest growing metros
Compare
Compare Madison with another metro

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →