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METRO AREA · 2000 CENSUS

Appleton Metro

Appleton, WI · 2 counties · 201,602 residents · 955.807 sq mi
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The short version

Appleton is wealthier than most US places, with a median household income of $50,209. Population has grown 15% since 1990. Median home value has risen by half since 1990, reaching $106,364. Poverty is rare here, at 4.5% of residents.

At a glance
Wealthier
above the US median
US median: $42,589
Mid-age
median age 34.6
US median: 35.2
Average education
22% hold a bachelor's degree
US average: 24%
Less affordable
home values up 27%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

201,602
+15%since 1990
from 174,801 in 1990
1990 – 2025
211 / sq mi
+15%since 1990
from 183 / sq mi in 1990
US average: 242
34.6
+10%since 1990
from 31.4 in 1990
US average: 35.2
Population, 19902024
168K189K210K232K253K1990201020202024Appleton
2024246K
1990201020202024
Section 02

Income & economy

$50,209
+13%inflation adjusted, since 1990
from $33,825 in 1990
US average: $42,589
1990 – 2024
$21,938
+60%since 1990
from $13,699 in 1990
US average: $21,522
4.5%
−1.5 ptssince 1990
from 5.9% in 1990
US average: 12.4%
Section 03

Housing

$106,364
+27%inflation adjusted, since 1990
from $63,567 in 1990
US average: $120,530
1990 – 2024
$525
+6%inflation adjusted, since 1990
from $377 in 1990
US average: $602
74.0%
+0.5 ptssince 1990
from 73.5% in 1990
26.0% rent
2.1
+13%since 1990
from 1.9 in 1990
1990 – 2024
RELATED:See current rent listings in Appleton on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic97.3%(170,062)
Black0.2%(298)
Hispanic / Latino0.6%(1,130)
Asian1.1%(1,920)
Diversity Score8.2%(14,255)
2000
White, non-Hispanic93.6%(188,706)
Black0.5%(955)
Hispanic / Latino1.8%(3,642)
Asian2.1%(4,191)
Diversity Score10.8%(21,723)
11
+32%since 1990
from 8 in 1990
1990 – 2024
Section 05

Education

22.2%
+6.2 ptssince 1990
from 15.9% in 1990
US average: 24.4%
High school or higher
88.0%
+6.8 ptssince 1990
from 81.2% in 1990
US average: 80.3%
5.8%
+1.7 ptssince 1990
from 4.1% in 1990
US average: 8.8%
Section 06

Commute & transportation

11.5 min
−37%since 1990
from 18.3 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

In this metro

Principal cities

What's inside

2 component counties

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Frequently asked

How many people live in Appleton, WI?

Appleton, WI has about 201,602 residents according to the 2000 Census.

What is the median household income in Appleton, WI?

The typical household in Appleton, WI earns about $50,209 a year. Half of households make more than that, and half make less.

Is Appleton, WI expensive?

In Appleton, WI, the median home is worth about $106,364, and the typical rent is about $525 a month.

How educated are people in Appleton, WI?

About 22.2% of adults age 25 and over in Appleton, WI hold a bachelor's degree or higher.

What is the poverty rate in Appleton, WI?

About 4.5% of people in Appleton, WI live below the federal poverty line.

Has Appleton, WI grown since 1990?

Yes, Appleton, WI has grown since 1990. The population has added about 26,801 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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