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METRO AREA · 2000 CENSUS

Appleton Metro

Appleton, WI · 2 counties · 201,602 residents · 956 sq mi
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The short version

Appleton is a metro area of 201,602 people. The poverty rate is 4.5%, under the national 12.4%. Owners hold 74% of the housing stock. The average commute runs 12 minutes. Growth has run 15% since 1990, or 26,801 more people. Median household income runs $50,209, well clear of the $42,589 US median.

At a glance
Wealthier
above the US median
US median: $42,589
Mid-age
median age 34.6
US median: 35.2
Average education
22% hold a bachelor's degree
US average: 24%
Less affordable
home values up 27%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

201,602
+15%since 1990
from 174,801 in 1990
1990 – 2025
211 / sq mi
+15%since 1990
from 183 / sq mi in 1990
34.6
+10%since 1990
from 31.4 in 1990
US average: 35.2
Land area
956 sq mi
Population, 19902024
168K189K210K232K253K19902000201020202024Appleton
2024246K
1990201020202024
Age distribution, 2000
Under 56.9%(13,970)
US avg: 6.8%
5 to 97.8%(15,821)
US avg: 7.3%
10 to 148.2%(16,546)
US avg: 7.3%
15 to 197.6%(15,286)
US avg: 7.2%
20 to 245.8%(11,756)
US avg: 6.7%
25 to 3414.3%(28,747)
US avg: 14.2%
35 to 4417.6%(35,539)
US avg: 16%
45 to 5413.1%(26,407)
US avg: 13.4%
55 to 647.7%(15,575)
US avg: 8.6%
65 to 745.6%(11,233)
US avg: 6.5%
75 to 843.9%(7,868)
US avg: 4.4%
85 and over1.4%(2,854)
US avg: 1.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$50,209
+13%inflation adjusted, since 1990
from $33,825 in 1990
US average: $42,589
1990 – 2024
$21,938
+60%since 1990
from $13,699 in 1990
US average: $21,522
4.5%
−1.5 ptssince 1990
from 5.9% in 1990
US average: 12.4%
Section 03

Housing

$106,364
+27%inflation adjusted, since 1990
from $63,567 in 1990
US average: $120,530
1990 – 2024
$525
+6%inflation adjusted, since 1990
from $377 in 1990
US average: $602
74.0%
+0.5 ptssince 1990
from 73.5% in 1990
26.0% rent
Section 04

Race & ethnicity

1990
White, non-Hispanic97.3%(170,062)
Black0.2%(298)
Hispanic / Latino0.6%(1,130)
Asian1.1%(1,920)
2000
White, non-Hispanic93.6%(188,706)
Black0.5%(955)
Hispanic / Latino1.8%(3,642)
Asian2.1%(4,191)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican3.9%(9,483)
Puerto Rican0.4%(1,052)
Spaniard0.1%(290)
Guatemalan0.1%(288)
Venezuelan0.1%(237)
Cuban0.1%(214)
Colombian0.1%(183)
Honduran0.1%(169)
Salvadoran0.1%(149)
Argentine0.1%(143)
+ 8 more hispanic origin groups with data
Asian origin
Hmong2.1%(5,118)
Asian Indian0.4%(1,011)
Chinese0.2%(498)
Vietnamese0.2%(412)
Filipino0.2%(398)
Korean0.1%(367)
Nepalese0.4%(209)
Laotian0.1%(199)
Japanese0.1%(100)
Thai0%(40)
Kazakh0.1%(39)
+ 6 more asian origin groups with data
Pacific Islander origin
Fijian0%(15)
Samoan0%(13)
Ancestry
German43.4%(106,595)
Irish9.8%(24,012)
Dutch7.2%(17,584)
Polish6.4%(15,718)
English5.4%(13,327)
Norwegian3.6%(8,917)
American3.5%(8,578)
French2.9%(7,059)
Italian2.1%(5,168)
Swedish1.6%(3,845)
Scottish1%(2,375)
+ 41 more ancestry groups with data
Czech0.9%(2,292)
Belgian0.9%(2,198)
Danish0.6%(1,431)
Finnish0.5%(1,323)
Russian0.4%(1,095)
Scotch-Irish0.3%(665)
Hungarian0.3%(649)
Swiss0.2%(558)
British0.2%(524)
Welsh0.2%(486)
Austrian0.2%(444)
Greek0.2%(374)
Croatian0.1%(339)
Slovene0.1%(276)
Canadian0.1%(250)
West Indian0.1%(234)
Ukrainian0.1%(229)
Nigerian0.1%(224)
Arab0.1%(210)
Iranian0.1%(194)
Latvian0.1%(187)
Slovak0.1%(186)
Lebanese0.1%(185)
Lithuanian0.1%(179)
Bulgarian0.1%(141)
Serbian0.1%(137)
Brazilian0.1%(129)
Portuguese0%(122)
Jamaican0.1%(101)
Romanian0%(77)
Kenyan0.1%(68)
Haitian0%(67)
Ethiopian0%(46)
Armenian0%(33)
Turkish0%(30)
Syrian0%(8)
Section 05

Education

22.2%
+6.2 ptssince 1990
from 15.9% in 1990
US average: 24.4%
High school or higher
88.0%
+6.8 ptssince 1990
from 81.2% in 1990
US average: 80.3%
5.8%
+1.7 ptssince 1990
from 4.1% in 1990
US average: 8.8%
Section 06

Commute & transportation

11.5 min
−37%since 1990
from 18.3 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status
Men 15+
Never married27.2%(20,848)
Married63.5%(48,652)
Widowed1.9%(1,452)
Divorced7.4%(5,691)
Women 15+
Never married21.7%(17,083)
Married61.7%(48,431)
Widowed8.3%(6,519)
Divorced8.3%(6,514)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

3.7%
−3.3 ptssince 2013
from 7.0% in 2013
US average: 8.4%
65.6%
−2.4 ptssince 2020
from 68.0% in 2020
US average: 54.8%
Direct-purchase
12.4%
−0.6 ptssince 2020
from 13.1% in 2020
US average: 13.8%
17.6%
+1.5 ptssince 2020
from 16.1% in 2020
US average: 18.4%
13.9%
+1.7 ptssince 2020
from 12.2% in 2020
US average: 20.9%
VA health care
2.0%
+0.1 ptssince 2020
from 1.9% in 2020
US average: 2.2%
Any private
77.1%
−2.3 ptssince 2020
from 79.4% in 2020
US average: 67.1%
Any public
29.5%
+2.9 ptssince 2020
from 26.6% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)24%(2,701)
US avg: 26.4%
Gulf War (1990s)19.9%(2,237)
US avg: 24.3%
Vietnam era34.5%(3,887)
US avg: 33.1%
Korean War5.8%(650)
US avg: 4.5%
World War II1.1%(119)
US avg: 1%

Share of the 11,258 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Appleton, WI?

Appleton, WI has about 201,602 residents according to the 2000 Census.

What is the median household income in Appleton, WI?

The typical household in Appleton, WI earns about $50,209 a year. Half of households make more than that, and half make less.

Is Appleton, WI expensive?

In Appleton, WI, the median home is worth about $106,364, and the typical rent is about $525 a month.

How educated are people in Appleton, WI?

About 22.2% of adults age 25 and over in Appleton, WI hold a bachelor's degree or higher.

What is the poverty rate in Appleton, WI?

About 4.5% of people in Appleton, WI live below the federal poverty line.

Has Appleton, WI grown since 1990?

Yes, Appleton, WI has grown since 1990. The population has added about 26,801 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →

Appleton, WI (2000): population, income & housing data · CensusEasy