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CITY

Brillion

Wisconsin · 3,327 residents (2025 est.) · 3.09 sq mi
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The short version

Brillion has notably lower household income than the US average, with a median household income of $57,955. Population has held roughly steady since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $198,900. Households here earn about 25% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 37.6
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,299
+12%since 2000
from 2,937 in 2000
1990 – 2025
Population density
1,068 / sq mi
+12%since 2000
from 950 / sq mi in 2000
US average: 281
Median age
37.6
+4%since 2000
from 36.1 in 2000
US average: 38.9

PEP 2025 EST:3,327 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K3K3K3K1990201020202024Brillion
20243K
1990201020202024
Section 02

Income & economy

Median household income
$57,955
−32%inflation adjusted, since 2000
from $46,633 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,586
+76%since 2000
from $20,754 in 2000
US average: $44,673
Households earning $100K+
39.5%
+10.8 ptssince 2009
from 28.7% in 2009
US average: 53.3%
Poverty rate
12.8%
+10.3 ptssince 2000
from 2.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.422
+28%since 2010
from 0.331 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade45.6%
US avg: 9.9%
Other services6.2%
US avg: 6.7%
Public administration4.2%
US avg: 4.8%
Transportation & warehousing4.2%
US avg: 2.2%
Wholesale trade3.3%
US avg: 6.9%
Agriculture, forestry, fishing2.3%
US avg: 1.6%
Construction2.3%
US avg: 1.2%
Information2%
US avg: 10.8%
Finance & insurance1.8%
US avg: 5.9%
Professional, scientific, technical1.8%
US avg: 5.1%
Arts, entertainment, food0.4%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$198,900
+28%inflation adjusted, since 2000
from $85,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$810
+8%inflation adjusted, since 2000
from $413 in 2000
US average: $1,442
Owner-occupied
78.0%
+3.0 ptssince 2000
from 75.0% in 2000
22.0% rent
Vacancy rate
6.1%
−4.0 ptssince 2009
from 10.1% in 2009
US average: 10.0%
Owner cost-burdened
23.8%
+1.7 ptssince 2009
from 22.0% in 2009
US average: 22.9%
Renter cost-burdened
27.2%
−16.5 ptssince 2009
from 43.8% in 2009
US average: 47.4%
Afford Score
3.4
+87%since 2000
from 1.8 in 2000
1990 – 2024
Gentrification Score
39
RELATED:See current rent listings in Brillion on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.3%(2,888)
Black0%(0)
Hispanic / Latino0.5%(15)
Asian0.2%(5)
Other0%
Diversity Score1.7%(50)
2024
White, non-Hispanic96.8%(3,195)
Black0.3%(10)
Hispanic / Latino1.9%(63)
Asian0.2%(5)
Other0.8%(26)
Diversity Score7.7%(254)
Diversity Score
8
+350%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.2%
+4.1 ptssince 2000
from 15.1% in 2000
US average: 35.6%
High school or higher
87.4%
+3.6 ptssince 2000
from 83.7% in 2000
US average: 89.6%
Graduate degree
3.0%
−0.1 ptssince 2000
from 3.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.8 min
+58%since 2000
from 13.8 min in 2000
US average: 26.5
Drive alone to work
83.8%
−3.2 ptssince 2009
from 87.0% in 2009
US average: 68.9%
Carpooled to work
2.2%
−3.7 ptssince 2009
from 5.8% in 2009
US average: 8.5%
Public transit
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
8.3%
+7.7 ptssince 2009
from 0.6% in 2009
US average: 15.0%
Walked to work
4.8%
+0.4 ptssince 2009
from 4.4% in 2009
US average: 2.4%
Biked to work
1.0%
Unchangedsince 2009
from 1.0% in 2009
US average: 0.4%
No vehicle available
2.8%
−3.2 ptssince 2009
from 5.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−5.3 ptssince 2011
from 5.3% in 2011
US average: 5.2%
Labor force participation
56.1%
−12.3 ptssince 2011
from 68.4% in 2011
US average: 63.5%
Self-employed
9.3%
+3.1 ptssince 2009
from 6.1% in 2009
US average: 13.1%
Management & professional
27.2%
−33.1 ptssince 2009
from 60.3% in 2009
US average: 42.5%
Section 08

People & community

Male
49.0%
+2.7 ptssince 2009
from 46.3% in 2009
Female
51.0%
−2.7 ptssince 2009
from 53.7% in 2009
Foreign born
0.5%
−1.7 ptssince 2009
from 2.1% in 2009
US average: 14.1%
Veterans
5.6%
−39.8 ptssince 2009
from 45.4% in 2009
US average: 6.2%
With a disability
14.8%
+5.3 ptssince 2012
from 9.5% in 2012
US average: 13.3%
Uninsured
0.5%
−92.1 ptssince 2013
from 92.6% in 2013
US average: 8.4%
Broadband at home
87.7%
+8.6 ptssince 2017
from 79.1% in 2017
US average: 91.0%
English only at home
99.8%
+4.9 ptssince 2016
from 94.9% in 2016
US average: 77.7%
Spanish at home
0.2%
−0.6 ptssince 2016
from 0.8% in 2016
US average: 13.6%
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Frequently asked

How many people live in Brillion, Wisconsin?

Brillion, Wisconsin has about 3,299 residents according to the 2024 American Community Survey.

What is the median household income in Brillion, Wisconsin?

The typical household in Brillion, Wisconsin earns about $57,955 a year. Half of households make more than that, and half make less.

Is Brillion, Wisconsin expensive?

In Brillion, Wisconsin, the median home is worth about $198,900, and the typical rent is about $810 a month.

How educated are people in Brillion, Wisconsin?

About 19.2% of adults age 25 and over in Brillion, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brillion, Wisconsin?

About 12.8% of people in Brillion, Wisconsin live below the federal poverty line.

Has Brillion, Wisconsin grown since 1990?

Yes, Brillion, Wisconsin has grown since 1990. The population has added about 459 residents, a change of about 16 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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