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CITY

Potter

Wisconsin · 232 residents (2025 est.) · 0.51 sq mi
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The short version

With 221 people, Potter is a city in Wisconsin. 12% of adults hold a bachelor's degree, below the 36% national rate. Owners hold 89% of the housing stock. At a median age of 44.7, this is an older place than the country as a whole. Home values have more than doubled since 2000, reaching $177,100. The poverty rate is 3.2%, under the national 12.5%.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.7
US median: 38.9
Less educated
12% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

221
−1%since 2000
from 223 in 2000
232 in 2025 (Census Bureau estimate)
1990 – 2025
438 / sq mi
+27%since 2009
from 345 / sq mi in 2009
US average: 281
44.7
+38%since 2000
from 32.3 in 2000
US average: 38.9
Land area
0.51 sq mi
Population, 19902024
15920525129634219902000201020202024Potter
2024221
1990201020202024
Age distribution, 2024
Under 55.9%(13)
US avg: 5.6%
5 to 95.4%(12)
US avg: 6%
10 to 149%(20)
US avg: 6.4%
15 to 194.5%(10)
US avg: 6.6%
20 to 241.8%(4)
US avg: 6.5%
25 to 3411.3%(25)
US avg: 13.7%
35 to 4412.7%(28)
US avg: 13.2%
45 to 5416.7%(37)
US avg: 12.2%
55 to 6415.8%(35)
US avg: 12.7%
65 to 7410%(22)
US avg: 10.2%
75 to 845%(11)
US avg: 5.1%
85 and over1.8%(4)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$68,750
−14%inflation adjusted, since 2000
from $43,958 in 2000
US average: $82,259
1990 – 2024
$34,869
+140%since 2000
from $14,519 in 2000
US average: $44,673
Households earning $100K+
35.6%
+8.4 ptssince 2009
from 27.2% in 2009
US average: 53.3%
3.2%
−2.5 ptssince 2000
from 5.7% in 2000
US average: 12.5%
0.309
−7%since 2010
from 0.334 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade30.6%
US avg: 9.9%
Wholesale trade12.9%
US avg: 6.9%
Information9.7%
US avg: 10.8%
Finance & insurance4%
US avg: 5.9%
Other services4%
US avg: 6.7%
Public administration4%
US avg: 4.8%
Professional, scientific, technical3.2%
US avg: 5.1%
Arts, entertainment, food1.6%
US avg: 1.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Transportation & warehousing0.8%
US avg: 2.2%
Education & health services0.8%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$177,100
+17%inflation adjusted, since 2000
from $83,300 in 2000
US average: $376,019
1990 – 2024
$842
+27%inflation adjusted, since 2000
from $363 in 2000
US average: $1,442
89.4%
+13.8 ptssince 2000
from 75.6% in 2000
10.6% rent
4.6%
+4.6 ptssince 2009
from 0.0% in 2009
US average: 10.0%
2.13 people
−1%since 2009
from 2.15 people in 2009
US average: 2.54
18.3%
+6.9 ptssince 2009
from 11.4% in 2009
US average: 22.9%
18.2%
−9.1 ptssince 2009
from 27.3% in 2009
US average: 47.4%
2.6
+43%since 2009
from 1.8 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
35
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic97.3%(217)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
2024
White, non-Hispanic90%(199)
Black0%(0)
Hispanic / Latino3.2%(7)
Asian0%(0)
Other6.8%(15)
23
+107%since 2009
from 11 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Ecuadorian1.8%(4)
Mexican1.4%(3)
Ancestry
German62%(137)
Irish13.1%(29)
English11.8%(26)
Dutch4.5%(10)
Russian4.1%(9)
Macedonian2.7%(6)
American2.3%(5)
French1.8%(4)
Polish1.8%(4)
Italian1.4%(3)
Norwegian1.4%(3)
Australian0.9%(2)
+ 2 more ancestry groups with data
Czech0.9%(2)
Croatian0.5%(1)
Section 05

Education

11.7%
+7.5 ptssince 2000
from 4.2% in 2000
US average: 35.6%
High school or higher
96.3%
+26.0 ptssince 2000
from 70.3% in 2000
US average: 89.6%
1.2%
+1.2 ptssince 2000
from 0.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

19.7 min
+46%since 2000
from 13.5 min in 2000
US average: 26.5
81.5%
−1.6 ptssince 2009
from 83.0% in 2009
US average: 68.9%
6.5%
+0.2 ptssince 2009
from 6.3% in 2009
US average: 8.5%
0.8%
+0.8 ptssince 2009
from 0.0% in 2009
US average: 3.2%
9.7%
+7.0 ptssince 2009
from 2.7% in 2009
US average: 15.0%
0.0%
−8.0 ptssince 2009
from 8.0% in 2009
US average: 2.4%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

0.0%
−6.3 ptssince 2011
from 6.3% in 2011
US average: 5.2%
70.5%
−10.8 ptssince 2011
from 81.3% in 2011
US average: 63.5%
Women 20-64 in the labor force
83.6%
−9.1 ptssince 2020
from 92.7% in 2020
US average: 74.6%
13.7%
+9.2 ptssince 2009
from 4.5% in 2009
US average: 13.1%
23.4%
+9.1 ptssince 2009
from 14.3% in 2009
US average: 42.5%
Section 08

People & community

44.8%
−13.2 ptssince 2009
from 58.0% in 2009
55.2%
+13.2 ptssince 2009
from 42.0% in 2009
6.3%
+1.2 ptssince 2009
from 5.2% in 2009
US average: 14.1%
5.2%
−4.4 ptssince 2009
from 9.6% in 2009
US average: 6.2%
9.5%
−0.1 ptssince 2012
from 9.6% in 2012
US average: 13.3%
4.5%
−1.1 ptssince 2013
from 5.6% in 2013
US average: 8.4%
88.5%
+6.6 ptssince 2017
from 81.9% in 2017
US average: 91.0%
Computer in household
91.3%
+8.1 ptssince 2020
from 83.2% in 2020
US average: 95.5%
96.8%
−0.7 ptssince 2020
from 97.5% in 2020
US average: 87.7%
97.6%
−1.4 ptssince 2016
from 99.0% in 2016
US average: 77.7%
0.0%
−0.7 ptssince 2016
from 0.7% in 2016
US average: 13.6%
Marital status
Men 15+
Never married19.2%(15)
Married70.5%(55)
Widowed2.6%(2)
Divorced7.7%(6)
Women 15+
Never married20.4%(20)
Married65.3%(64)
Widowed9.2%(9)
Divorced5.1%(5)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.5%
−1.1 ptssince 2013
from 5.6% in 2013
US average: 8.4%
68.8%
−1.4 ptssince 2020
from 70.2% in 2020
US average: 54.8%
Direct-purchase
15.8%
−6.9 ptssince 2020
from 22.7% in 2020
US average: 13.8%
17.6%
−4.2 ptssince 2020
from 21.8% in 2020
US average: 18.4%
6.3%
+2.9 ptssince 2020
from 3.4% in 2020
US average: 20.9%
VA health care
4.1%
+2.0 ptssince 2020
from 2.1% in 2020
US average: 2.2%
Any private
83.3%
−5.4 ptssince 2020
from 88.7% in 2020
US average: 67.1%
Any public
26.2%
+3.1 ptssince 2020
from 23.1% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)22.2%(2)
US avg: 26.4%
Gulf War (1990s)44.4%(4)
US avg: 24.3%
Vietnam era0%(0)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 9 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Potter, Wisconsin?

Potter, Wisconsin has about 221 residents according to the 2024 American Community Survey.

What is the median household income in Potter, Wisconsin?

The typical household in Potter, Wisconsin earns about $68,750 a year. Half of households make more than that, and half make less.

Is Potter, Wisconsin expensive?

In Potter, Wisconsin, the median home is worth about $177,100, and the typical rent is about $842 a month.

How educated are people in Potter, Wisconsin?

About 11.7% of adults age 25 and over in Potter, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Potter, Wisconsin?

About 3.2% of people in Potter, Wisconsin live below the federal poverty line.

Has Potter, Wisconsin grown since 1990?

Yes, Potter, Wisconsin has shrunk since 1990. The population has lost about 9 residents, a change of about -4 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →