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CITY

Nichols

Wisconsin · 287 residents (2025 est.) · 0.885 sq mi
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The short version

Nichols has lower-than-average household income, with a median household income of $62,604. Population has held roughly steady since 2000. 6% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $184,400. At a median age of 34.3, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 34.3
US median: 38.9
Less educated
6% hold a bachelor's degree
US average: 36%
Less affordable
home values up 71%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
332
+8%since 2000
from 307 in 2000
1990 – 2025
Population density
375 / sq mi
+8%since 2000
from 347 / sq mi in 2000
US average: 281
Median age
34.3
+11%since 2000
from 30.9 in 2000
US average: 38.9

PEP 2025 EST:287 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
911572222883541990201020202024Nichols
2024332
1990201020202024
Section 02

Income & economy

Median household income
$62,604
−5%inflation adjusted, since 2000
from $36,042 in 2000
US average: $82,259
1990 – 2024
Per capita income
$27,127
+71%since 2000
from $15,898 in 2000
US average: $44,673
Households earning $100K+
24.3%
+8.5 ptssince 2009
from 15.9% in 2009
US average: 53.3%
Poverty rate
13.9%
+10.2 ptssince 2000
from 3.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.312
+2%since 2010
from 0.306 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade29.7%
US avg: 9.9%
Wholesale trade18.7%
US avg: 6.9%
Information18.1%
US avg: 10.8%
Finance & insurance7.1%
US avg: 5.9%
Professional, scientific, technical7.1%
US avg: 5.1%
Transportation & warehousing5.2%
US avg: 2.2%
Agriculture, forestry, fishing0.6%
US avg: 1.6%
Manufacturing0.6%
US avg: 0.4%
Other services0.6%
US avg: 6.7%
Public administration0.6%
US avg: 4.8%
Construction0%
US avg: 1.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$184,400
+71%inflation adjusted, since 2000
from $59,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$900
+13%inflation adjusted, since 2000
from $438 in 2000
US average: $1,442
Owner-occupied
53.0%
−19.9 ptssince 2000
from 73.0% in 2000
47.0% rent
Vacancy rate
5.7%
−6.1 ptssince 2009
from 11.8% in 2009
US average: 10.0%
Owner cost-burdened
26.2%
+0.8 ptssince 2009
from 25.4% in 2009
US average: 22.9%
Renter cost-burdened
37.0%
+16.0 ptssince 2009
from 21.1% in 2009
US average: 47.4%
Afford Score
2.9
+79%since 2000
from 1.6 in 2000
1990 – 2024
Gentrification Score
69
RELATED:See current rent listings in Nichols on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.2%(280)
Black0.3%(1)
Hispanic / Latino1.3%(4)
Asian0.3%(1)
Other0%
Diversity Score5.2%(16)
2024
White, non-Hispanic81.9%(272)
Black3%(10)
Hispanic / Latino11.4%(38)
Asian0%(0)
Other3.6%(12)
Diversity Score39.2%(130)
Diversity Score
39
+659%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
6.0%
−2.4 ptssince 2000
from 8.3% in 2000
US average: 35.6%
High school or higher
85.1%
+4.0 ptssince 2000
from 81.1% in 2000
US average: 89.6%
Graduate degree
1.0%
−1.2 ptssince 2000
from 2.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.2 min
+15%since 2000
from 22.9 min in 2000
US average: 26.5
Drive alone to work
83.7%
Unchangedsince 2009
from 83.7% in 2009
US average: 68.9%
Carpooled to work
1.3%
−4.8 ptssince 2009
from 6.1% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.2%
+2.2 ptssince 2009
from 3.1% in 2009
US average: 15.0%
Walked to work
9.8%
+3.7 ptssince 2009
from 6.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.9%
−1.6 ptssince 2009
from 2.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.3%
−0.1 ptssince 2011
from 1.4% in 2011
US average: 5.2%
Labor force participation
69.2%
+1.9 ptssince 2011
from 67.3% in 2011
US average: 63.5%
Self-employed
0.0%
−2.0 ptssince 2009
from 2.0% in 2009
US average: 13.1%
Management & professional
18.1%
−14.6 ptssince 2009
from 32.7% in 2009
US average: 42.5%
Section 08

People & community

Male
47.6%
−14.4 ptssince 2009
from 62.0% in 2009
Female
52.4%
+14.4 ptssince 2009
from 38.0% in 2009
Foreign born
5.4%
+5.4 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
11.2%
−52.8 ptssince 2009
from 64.1% in 2009
US average: 6.2%
With a disability
14.5%
+1.2 ptssince 2012
from 13.3% in 2012
US average: 13.3%
Uninsured
28.3%
−50.9 ptssince 2013
from 79.2% in 2013
US average: 8.4%
Broadband at home
87.8%
+32.9 ptssince 2017
from 54.9% in 2017
US average: 91.0%
English only at home
90.1%
−2.4 ptssince 2016
from 92.5% in 2016
US average: 77.7%
Spanish at home
9.2%
+1.8 ptssince 2016
from 7.5% in 2016
US average: 13.6%
Drill deeper

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Compare Nichols to nearby cities

NICHOLS VS
Shawano
Income$57,490−8%
Home value$160,800−13%
Population9,693+3277%
SEE FULL COMPARISON →
NICHOLS VS
Hobart
Income$103,440+65%
Home value$414,000+125%
Population11,674+3968%
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NICHOLS VS
Howard
Income$85,477+37%
Home value$315,700+71%
Population22,233+7647%
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NICHOLS VS
Ashwaubenon
Income$69,667+11%
Home value$266,600+45%
Population17,398+5962%
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Frequently asked

How many people live in Nichols, Wisconsin?

Nichols, Wisconsin has about 332 residents according to the 2024 American Community Survey.

What is the median household income in Nichols, Wisconsin?

The typical household in Nichols, Wisconsin earns about $62,604 a year. Half of households make more than that, and half make less.

Is Nichols, Wisconsin expensive?

In Nichols, Wisconsin, the median home is worth about $184,400, and the typical rent is about $900 a month.

How educated are people in Nichols, Wisconsin?

About 6.0% of adults age 25 and over in Nichols, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Nichols, Wisconsin?

About 13.9% of people in Nichols, Wisconsin live below the federal poverty line.

Has Nichols, Wisconsin grown since 1990?

Yes, Nichols, Wisconsin has grown since 1990. The population has added about 83 residents, a change of about 33 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →