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METRO AREA · 2010 ACS

Appleton Metro

Appleton, WI · 2 counties · 225,666 residents · 955.807 sq mi
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The short version

Appleton has roughly average household income, with a median household income of $57,166. Population has held roughly steady since 2000. Median home value is $154,628.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 37.4
US median: 37.2
Average education
26% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
225,666
+12%since 2000
from 201,602 in 2000
1990 – 2025
Population density
236 / sq mi
+12%since 2000
from 211 / sq mi in 2000
US average: 261
Median age
37.4
+8%since 2000
from 34.6 in 2000
US average: 37.2
Population, 1990 – 2024
168K189K210K232K253K1990201020202024Appleton
2024246K
1990201020202024
Section 02

Income & economy

Median household income
$57,166
−10%inflation adjusted, since 2000
from $50,209 in 2000
US average: $52,703
1990 – 2024
Per capita income
$27,096
+24%since 2000
from $21,938 in 2000
US average: $27,286
Households earning $100K+
35.1%
+0.4 ptssince 2009
from 34.7% in 2009
US average: 33.3%
Poverty rate
7.9%
+3.4 ptssince 2000
from 4.5% in 2000
US average: 13.8%
Income inequality (Gini)
0.394
US average: 0.461
Workforce by industry, 2010
Retail trade23.7%
US avg: 10.9%
Information10.9%
US avg: 11.5%
Other services7.3%
US avg: 7%
Wholesale trade6.6%
US avg: 7.2%
Public administration6.4%
US avg: 4.9%
Finance & insurance4.4%
US avg: 5.1%
Professional, scientific, technical3.8%
US avg: 4.2%
Transportation & warehousing3.2%
US avg: 3.1%
Agriculture, forestry, fishing2%
US avg: 1.9%
Construction1.9%
US avg: 1.4%
Arts, entertainment, food1.7%
US avg: 2.4%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$154,628
+15%inflation adjusted, since 2000
from $106,364 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$659
−1%inflation adjusted, since 2000
from $525 in 2000
US average: $853
Owner-occupied
53.1%
−20.9 ptssince 2000
from 74.0% in 2000
26.5% rent
Vacancy rate
4.8%
−0.1 ptssince 2009
from 4.9% in 2009
US average: 12.1%
Owner cost-burdened
24.4%
+0.8 ptssince 2009
from 23.6% in 2009
US average: 30.9%
Renter cost-burdened
37.4%
−0.3 ptssince 2009
from 37.7% in 2009
US average: 46.8%
Afford Score
2.7
+28%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Appleton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.6%(188,706)
Black0.5%(955)
Hispanic / Latino1.8%(3,642)
Asian2.1%(4,191)
Other0%
Diversity Score10.8%(21,723)
2010
White, non-Hispanic90.3%(203,691)
Black0.8%(1,918)
Hispanic / Latino3.6%(8,049)
Asian2.8%(6,235)
Other2.5%(5,663)
Diversity Score22.7%(51,265)
Diversity Score
23
+111%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.7%
+3.5 ptssince 2000
from 22.2% in 2000
US average: 27.9%
High school or higher
92.2%
+4.3 ptssince 2000
from 88.0% in 2000
US average: 84.9%
Graduate degree
6.8%
+1.0 ptssince 2000
from 5.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
19.4 min
+69%since 2000
from 11.5 min in 2000
US average: 25.2
Drive alone to work
84.3%
−0.4 ptssince 2009
from 84.7% in 2009
US average: 76.2%
Carpooled to work
7.3%
+0.2 ptssince 2009
from 7.0% in 2009
US average: 10.4%
Public transit
0.7%
Unchangedsince 2009
from 0.7% in 2009
US average: 4.7%
Worked from home
3.7%
+0.3 ptssince 2009
from 3.3% in 2009
US average: 4.1%
Walked to work
2.5%
−0.1 ptssince 2009
from 2.5% in 2009
US average: 2.8%
Biked to work
0.5%
Unchangedsince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
4.7%
+0.1 ptssince 2009
from 4.5% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.4%
+0.3 ptssince 2009
from 10.0% in 2009
US average: 12.9%
Management & professional
32.1%
−30.3 ptssince 2009
from 62.4% in 2009
US average: 35.2%
Section 08

People & community

Male
49.9%
−0.1 ptssince 2009
from 50.0% in 2009
Female
50.1%
+0.1 ptssince 2009
from 50.0% in 2009
Foreign born
3.8%
+0.5 ptssince 2009
from 3.3% in 2009
US average: 12.8%
Veterans
9.9%
−39.7 ptssince 2009
from 49.6% in 2009
US average: 9.9%
In this metro

Principal cities

AppletonCENTRAL75,452
What's inside

2 component counties

Outagamie CountyCENTRAL195,894Calumet CountyCENTRAL53,982
Drill deeper

Metros similar to Appleton

Hilton Head Island
Pop 242,966
Norwich
Pop 284,015
Bellingham
Pop 236,392
Bend
Pop 266,376
Places similar to Appleton
Head to head

Compare Appleton side by side

APPLETON VS
Hilton Head Island
Income$83,609+46%
Home value$437,202+183%
Population242,966−3%
SEE FULL COMPARISON →
APPLETON VS
Norwich
Income$86,586+51%
Home value$323,400+109%
Population284,015+14%
SEE FULL COMPARISON →
APPLETON VS
Bellingham
Income$81,784+43%
Home value$585,800+279%
Population236,392−5%
SEE FULL COMPARISON →
APPLETON VS
Bend
Income$90,045+58%
Home value$605,107+291%
Population266,376+7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Appleton, WI?

Appleton, WI has about 225,666 residents according to the 2010 American Community Survey.

What is the median household income in Appleton, WI?

The typical household in Appleton, WI earns about $57,166 a year. Half of households make more than that, and half make less.

Is Appleton, WI expensive?

In Appleton, WI, the median home is worth about $154,628, and the typical rent is about $659 a month.

How educated are people in Appleton, WI?

About 25.7% of adults age 25 and over in Appleton, WI hold a bachelor's degree or higher.

What is the poverty rate in Appleton, WI?

About 7.9% of people in Appleton, WI live below the federal poverty line.

Has Appleton, WI grown since 1990?

Yes, Appleton, WI has grown since 1990. The population has added about 50,865 residents, a change of about 29 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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