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CITY

New Holstein

Wisconsin · 3,040 residents (2025 est.) · 2.509 sq mi
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The short version

New Holstein has notably lower household income than the US average, with a median household income of $59,667. Population has declined 7% since 2000. Median home value has more than doubled since 2000, reaching $178,700. With a median age of 44.6, the population is older than the US median of 38.9. Poverty is rare here, at 5.1% of residents.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.6
US median: 38.9
Less educated
30% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,075
−7%since 2000
from 3,301 in 2000
1990 – 2025
Population density
1,226 / sq mi
−7%since 2000
from 1,316 / sq mi in 2000
US average: 281
Median age
44.6
+9%since 2000
from 41.0 in 2000
US average: 38.9

PEP 2025 EST:3,040 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K3K3K3K1990201020202024New Holstein
20243K
1990201020202024
Section 02

Income & economy

Median household income
$59,667
−24%inflation adjusted, since 2000
from $43,180 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,810
+120%since 2000
from $19,911 in 2000
US average: $44,673
Households earning $100K+
37.2%
+24.7 ptssince 2009
from 12.5% in 2009
US average: 53.3%
Poverty rate
5.1%
+2.1 ptssince 2000
from 3.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.453
+39%since 2010
from 0.325 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade30.9%
US avg: 9.9%
Information12.3%
US avg: 10.8%
Other services6.2%
US avg: 6.7%
Finance & insurance5.9%
US avg: 5.9%
Professional, scientific, technical5.3%
US avg: 5.1%
Public administration4.8%
US avg: 4.8%
Wholesale trade2.5%
US avg: 6.9%
Transportation & warehousing1.8%
US avg: 2.2%
Agriculture, forestry, fishing0.7%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Education & health services0.6%
US avg: 0.9%
Arts, entertainment, food0.6%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$178,700
+15%inflation adjusted, since 2000
from $85,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$768
−2%inflation adjusted, since 2000
from $432 in 2000
US average: $1,442
Owner-occupied
69.1%
−4.5 ptssince 2000
from 73.6% in 2000
30.9% rent
Vacancy rate
4.0%
−0.4 ptssince 2009
from 4.4% in 2009
US average: 10.0%
Owner cost-burdened
9.0%
−16.7 ptssince 2009
from 25.7% in 2009
US average: 22.9%
Renter cost-burdened
19.2%
−16.5 ptssince 2009
from 35.7% in 2009
US average: 47.4%
Afford Score
3.0
+51%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
54
RELATED:See current rent listings in New Holstein on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.3%(3,244)
Black0%(1)
Hispanic / Latino0.6%(19)
Asian0.2%(8)
Other0%
Diversity Score2.1%(70)
2024
White, non-Hispanic92.7%(2,852)
Black0%(0)
Hispanic / Latino4.7%(146)
Asian0%(0)
Other2.5%(77)
Diversity Score17.1%(526)
Diversity Score
17
+705%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.6%
+16.2 ptssince 2000
from 13.4% in 2000
US average: 35.6%
High school or higher
96.4%
+12.4 ptssince 2000
from 84.0% in 2000
US average: 89.6%
Graduate degree
4.3%
+2.1 ptssince 2000
from 2.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.3 min
+158%since 2000
from 11.0 min in 2000
US average: 26.5
Drive alone to work
80.3%
+5.9 ptssince 2009
from 74.5% in 2009
US average: 68.9%
Carpooled to work
6.2%
−8.9 ptssince 2009
from 15.1% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
8.7%
+8.7 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
4.8%
−4.6 ptssince 2009
from 9.3% in 2009
US average: 2.4%
Biked to work
0.0%
−0.3 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
2.1%
+0.8 ptssince 2009
from 1.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.6%
−6.1 ptssince 2011
from 6.6% in 2011
US average: 5.2%
Labor force participation
65.6%
+3.7 ptssince 2011
from 61.9% in 2011
US average: 63.5%
Self-employed
13.4%
+8.1 ptssince 2009
from 5.3% in 2009
US average: 13.1%
Management & professional
28.1%
−23.4 ptssince 2009
from 51.5% in 2009
US average: 42.5%
Section 08

People & community

Male
55.2%
+3.0 ptssince 2009
from 52.2% in 2009
Female
44.8%
−3.0 ptssince 2009
from 47.8% in 2009
Foreign born
0.8%
−1.6 ptssince 2009
from 2.4% in 2009
US average: 14.1%
Veterans
5.6%
−44.1 ptssince 2009
from 49.7% in 2009
US average: 6.2%
With a disability
19.6%
+3.5 ptssince 2012
from 16.1% in 2012
US average: 13.3%
Uninsured
2.2%
−94.1 ptssince 2013
from 96.3% in 2013
US average: 8.4%
Broadband at home
88.3%
+5.9 ptssince 2017
from 82.4% in 2017
US average: 91.0%
English only at home
98.7%
+0.7 ptssince 2016
from 98.0% in 2016
US average: 77.7%
Spanish at home
0.8%
−1.2 ptssince 2016
from 2.0% in 2016
US average: 13.6%
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NEW HOLSTEIN VS
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NEW HOLSTEIN VS
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NEW HOLSTEIN VS
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Frequently asked

How many people live in New Holstein, Wisconsin?

New Holstein, Wisconsin has about 3,075 residents according to the 2024 American Community Survey.

What is the median household income in New Holstein, Wisconsin?

The typical household in New Holstein, Wisconsin earns about $59,667 a year. Half of households make more than that, and half make less.

Is New Holstein, Wisconsin expensive?

In New Holstein, Wisconsin, the median home is worth about $178,700, and the typical rent is about $768 a month.

How educated are people in New Holstein, Wisconsin?

About 29.6% of adults age 25 and over in New Holstein, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New Holstein, Wisconsin?

About 5.1% of people in New Holstein, Wisconsin live below the federal poverty line.

Has New Holstein, Wisconsin grown since 1990?

Yes, New Holstein, Wisconsin has shrunk since 1990. The population has lost about 267 residents, a change of about -8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →