CensusEasy
METRO AREA · 2020 ACS

Lakeland Metro

Lakeland-Winter Haven, FL · 1 counties · 725,046 residents · 1,798.119 sq mi
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The short version

Lakeland has lower-than-average household income, with a median household income of $51,535. Population has grown 50% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $162,400.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.8
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Less affordable
home values up 55%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
725,046
+50%since 2000
from 483,924 in 2000
1990 – 2025
Population density
403 / sq mi
+50%since 2000
from 269 / sq mi in 2000
US average: 280
Median age
40.8
+6%since 2000
from 38.6 in 2000
US average: 38.8
Population, 1990 – 2024
367K482K598K714K829K1990201020202024Lakeland
2024791K
1990201020202024
Section 02

Income & economy

Median household income
$51,535
−5%inflation adjusted, since 2000
from $36,036 in 2000
US average: $66,278
1990 – 2024
Per capita income
$25,820
+41%since 2000
from $18,302 in 2000
US average: $35,364
Households earning $100K+
31.9%
+8.2 ptssince 2009
from 23.7% in 2009
US average: 43.9%
Poverty rate
15.1%
+2.2 ptssince 2000
from 12.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Information15.2%
US avg: 11.1%
Wholesale trade8.2%
US avg: 6.7%
Finance & insurance6.7%
US avg: 5.5%
Other services6.4%
US avg: 6.6%
Retail trade6.2%
US avg: 10%
Professional, scientific, technical5.8%
US avg: 4.7%
Public administration4.3%
US avg: 4.7%
Transportation & warehousing2.5%
US avg: 2.5%
Agriculture, forestry, fishing1.4%
US avg: 1.7%
Arts, entertainment, food1.3%
US avg: 2%
Construction1.2%
US avg: 1.2%
Education & health services0.9%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$162,400
+55%inflation adjusted, since 2000
from $69,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,014
+35%inflation adjusted, since 2000
from $501 in 2000
US average: $1,124
Owner-occupied
69.2%
−4.1 ptssince 2000
from 73.4% in 2000
30.8% rent
Afford Score
3.2
+63%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Lakeland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic74.7%(361,366)
Black13.3%(64,544)
Hispanic / Latino9.5%(45,933)
Asian0.9%(4,448)
Other0%
Diversity Score49.6%(239,911)
Segregation Score0%
2020
White, non-Hispanic54.2%(392,621)
Black13.9%(100,950)
Hispanic / Latino25.9%(187,695)
Asian1.8%(13,181)
Other2.7%(19,247)
Diversity Score75.9%(550,239)
Segregation Score31.7%(229,745)
Diversity Score
76
+53%since 2000
from 50 in 2000
1990 – 2024
Segregation Score
32
Section 05

Education

Bachelor's degree or higher
20.6%
+5.7 ptssince 2000
from 14.9% in 2000
US average: 32.9%
High school or higher
85.4%
+10.7 ptssince 2000
from 74.8% in 2000
US average: 88.5%
Graduate degree
7.1%
+2.2 ptssince 2000
from 4.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
28.4 min
+66%since 2000
from 17.1 min in 2000
US average: 26.9
Drive alone to work
82.2%
+1.5 ptssince 2009
from 80.7% in 2009
US average: 75.1%
No vehicle available
5.4%
−0.3 ptssince 2009
from 5.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.4%
−5.2 ptssince 2011
from 10.6% in 2011
US average: 5.4%
Labor force participation
55.3%
−2.5 ptssince 2011
from 57.8% in 2011
US average: 63.4%
Management & professional
29.9%
−29.4 ptssince 2009
from 59.3% in 2009
US average: 39.3%
Section 08

People & community

Male
49.0%
−0.3 ptssince 2009
from 49.3% in 2009
Female
51.0%
+0.3 ptssince 2009
from 50.7% in 2009
Foreign born
10.5%
+0.5 ptssince 2009
from 10.1% in 2009
US average: 13.5%
Uninsured
13.0%
−68.4 ptssince 2013
from 81.4% in 2013
US average: 8.8%
In this metro

Principal cities

LakelandCENTRAL125,520Winter HavenCENTRAL62,313
What's inside

1 component county

Polk CountyCENTRAL874,790
Drill deeper

Metros similar to Lakeland

Columbia
Pop 879,918
Greensboro
Pop 805,945
Baton Rouge
Pop 888,699
Little Rock
Pop 777,607
Places similar to Lakeland
Head to head

Compare Lakeland side by side

LAKELAND VS
Columbia
Income$68,275+32%
Home value$232,186+43%
Population879,918+1%
SEE FULL COMPARISON →
LAKELAND VS
Greensboro
Income$65,866+28%
Home value$237,517+46%
Population805,945−8%
SEE FULL COMPARISON →
LAKELAND VS
Baton Rouge
Income$70,666+37%
Home value$240,565+48%
Population888,699+2%
SEE FULL COMPARISON →
LAKELAND VS
Little Rock
Income$67,436+31%
Home value$214,329+32%
Population777,607−11%
SEE FULL COMPARISON →
Frequently asked

How many people live in Lakeland-Winter Haven, FL?

Lakeland-Winter Haven, FL has about 725,046 residents according to the 2020 American Community Survey.

What is the median household income in Lakeland-Winter Haven, FL?

The typical household in Lakeland-Winter Haven, FL earns about $51,535 a year. Half of households make more than that, and half make less.

Is Lakeland-Winter Haven, FL expensive?

In Lakeland-Winter Haven, FL, the median home is worth about $162,400, and the typical rent is about $1,014 a month.

How educated are people in Lakeland-Winter Haven, FL?

About 20.6% of adults age 25 and over in Lakeland-Winter Haven, FL hold a bachelor's degree or higher.

What is the poverty rate in Lakeland-Winter Haven, FL?

About 15.1% of people in Lakeland-Winter Haven, FL live below the federal poverty line.

Has Lakeland-Winter Haven, FL grown since 1990?

Yes, Lakeland-Winter Haven, FL has grown since 1990. The population has added about 319,664 residents, a change of about 79 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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