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CITY

Winter Haven

Florida · 62,313 residents (2025 est.) · 32.939 sq mi
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The short version

Winter Haven has notably lower household income than the US average, with a median household income of $59,648. The city has more than doubled in size since 2000, adding 28,713 residents. 22% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $269,800.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.1
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
Less affordable
home values up 129%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
55,200
+108%since 2000
from 26,487 in 2000
1990 – 2025
Population density
1,676 / sq mi
+73%since 2009
from 967 / sq mi in 2009
US average: 281
Median age
40.1
−9%since 2000
from 44.0 in 2000
US average: 38.9

PEP 2025 EST:62,313 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
22K31K40K49K58K1990201020202024Winter Haven
202455K
1990201020202024
Age distribution, 2024
Under 55.2%(2,844)
US avg: 5.6%
5 to 95.3%(2,953)
US avg: 6%
10 to 146.5%(3,578)
US avg: 6.4%
15 to 197%(3,889)
US avg: 6.6%
20 to 247.6%(4,201)
US avg: 6.5%
25 to 3412.4%(6,829)
US avg: 13.7%
35 to 4411.7%(6,438)
US avg: 13.2%
45 to 5413.4%(7,391)
US avg: 12.2%
55 to 6411.6%(6,396)
US avg: 12.7%
65 to 7410.7%(5,923)
US avg: 10.2%
75 to 846.2%(3,395)
US avg: 5.1%
85 and over2.5%(1,363)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$59,648
+3%inflation adjusted, since 2000
from $31,884 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,632
+50%since 2000
from $20,383 in 2000
US average: $44,673
Households earning $100K+
38.1%
+19.2 ptssince 2009
from 18.8% in 2009
US average: 53.3%
Poverty rate
16.4%
+1.4 ptssince 2000
from 15.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.456
Unchangedsince 2010
from 0.457 in 2010
US average: 0.476
Workforce by industry, 2024
Information15.5%
US avg: 10.8%
Finance & insurance8.2%
US avg: 5.9%
Professional, scientific, technical7.5%
US avg: 5.1%
Wholesale trade6.5%
US avg: 6.9%
Retail trade5.6%
US avg: 9.9%
Other services5%
US avg: 6.7%
Public administration3.5%
US avg: 4.8%
Arts, entertainment, food1.9%
US avg: 1.9%
Transportation & warehousing1.3%
US avg: 2.2%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$269,800
+129%inflation adjusted, since 2000
from $64,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,246
+38%inflation adjusted, since 2000
from $495 in 2000
US average: $1,442
Owner-occupied
63.7%
+4.6 ptssince 2000
from 59.1% in 2000
36.3% rent
Vacancy rate
13.0%
−6.4 ptssince 2009
from 19.4% in 2009
US average: 10.0%
Owner cost-burdened
31.6%
−1.7 ptssince 2009
from 33.3% in 2009
US average: 22.9%
Renter cost-burdened
57.4%
+5.0 ptssince 2009
from 52.4% in 2009
US average: 47.4%
Afford Score
4.5
+36%since 2009
from 3.3 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
59
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Winter Haven on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic69.1%(18,299)
Black22.8%(6,050)
Hispanic / Latino4.9%(1,309)
Asian1%(265)
Other0%
2024
White, non-Hispanic41.5%(22,926)
Black27.8%(15,351)
Hispanic / Latino24.4%(13,474)
Asian1.6%(880)
Other4.7%(2,569)
Diversity Score
86
+29%since 2009
from 67 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Puerto Rican13.4%(7,400)
South American3.5%(1,907)
Mexican3.4%(1,870)
Venezuelan1.9%(1,069)
Cuban1.6%(895)
Dominican1%(533)
Colombian0.9%(524)
Nicaraguan0.4%(197)
Guatemalan0.3%(188)
Ecuadorian0.3%(139)
Costa Rican0.2%(87)
+ 8 more hispanic origin groups with data
Salvadoran0.2%(84)
Chilean0.1%(80)
Paraguayan0.1%(52)
Peruvian0%(27)
Argentine0%(16)
Spaniard0%(11)
Asian origin
Asian Indian0.8%(451)
Filipino0.3%(165)
Vietnamese0.2%(132)
Chinese0.1%(61)
Korean0.1%(40)
Pakistani0%(13)
Thai0%(7)
Ancestry
American11.4%(6,298)
German9.3%(5,122)
West Indian6.9%(3,821)
English6.8%(3,737)
Haitian5.7%(3,123)
Irish5.5%(3,036)
Italian3.3%(1,809)
Polish1%(579)
Jamaican1%(557)
Scottish0.8%(459)
French0.8%(433)
+ 34 more ancestry groups with data
Scotch-Irish0.6%(307)
Hungarian0.4%(246)
Guyanese0.4%(231)
Dutch0.4%(220)
Swedish0.4%(198)
Welsh0.3%(179)
Portuguese0.2%(115)
Armenian0.2%(114)
Czech0.2%(103)
Arab0.2%(90)
Canadian0.2%(88)
British0.2%(84)
Lebanese0.1%(80)
Norwegian0.1%(74)
Iranian0.1%(71)
Croatian0.1%(67)
Belgian0.1%(52)
Ghanaian0.1%(45)
Ukrainian0.1%(41)
Turkish0.1%(40)
Swiss0.1%(35)
Romanian0.1%(34)
Danish0.1%(29)
Greek0.1%(28)
Brazilian0%(19)
Russian0%(18)
Slovak0%(18)
Barbadian0%(13)
Finnish0%(11)
RANKED:Largest Puerto Rican population · Largest American population · Largest German population · Largest West Indian population · Largest English population
Section 05

Education

Bachelor's degree or higher
22.0%
+5.3 ptssince 2000
from 16.7% in 2000
US average: 35.6%
High school or higher
86.5%
+10.7 ptssince 2000
from 75.8% in 2000
US average: 89.6%
Graduate degree
7.3%
+1.8 ptssince 2000
from 5.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.4 min
+89%since 2000
from 15.0 min in 2000
US average: 26.5
Drive alone to work
80.2%
−1.9 ptssince 2009
from 82.1% in 2009
US average: 68.9%
Carpooled to work
7.1%
−1.8 ptssince 2009
from 9.0% in 2009
US average: 8.5%
Public transit
0.1%
−1.1 ptssince 2009
from 1.2% in 2009
US average: 3.2%
Worked from home
9.7%
+6.7 ptssince 2009
from 3.0% in 2009
US average: 15.0%
Walked to work
1.2%
+0.4 ptssince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.3%
−0.1 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
8.0%
−3.6 ptssince 2009
from 11.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.1%
−4.2 ptssince 2011
from 9.4% in 2011
US average: 5.2%
Labor force participation
57.2%
+3.5 ptssince 2011
from 53.7% in 2011
US average: 63.5%
Self-employed
12.0%
−1.0 ptssince 2009
from 13.0% in 2009
US average: 13.1%
Management & professional
29.2%
−33.0 ptssince 2009
from 62.3% in 2009
US average: 42.5%
Section 08

People & community

Male
47.1%
+0.3 ptssince 2009
from 46.7% in 2009
Female
52.9%
−0.3 ptssince 2009
from 53.3% in 2009
Foreign born
13.3%
+4.4 ptssince 2009
from 8.9% in 2009
US average: 14.1%
Veterans
6.3%
−38.3 ptssince 2009
from 44.6% in 2009
US average: 6.2%
With a disability
13.3%
−1.9 ptssince 2012
from 15.2% in 2012
US average: 13.3%
Uninsured
12.4%
−67.6 ptssince 2013
from 80.0% in 2013
US average: 8.4%
Broadband at home
88.7%
+28.0 ptssince 2017
from 60.7% in 2017
US average: 91.0%
English only at home
72.5%
−10.8 ptssince 2016
from 83.3% in 2016
US average: 77.7%
Spanish at home
18.6%
+7.9 ptssince 2016
from 10.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married35.8%(7,623)
Married49.6%(10,553)
Widowed4.7%(1,007)
Divorced9.9%(2,105)
Women 15+
Never married34.2%(8,387)
Married41.4%(10,150)
Widowed9.2%(2,260)
Divorced15.2%(3,740)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

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Compare Winter Haven to nearby cities

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WINTER HAVEN VS
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WINTER HAVEN VS
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WINTER HAVEN VS
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Frequently asked

How many people live in Winter Haven, Florida?

Winter Haven, Florida has about 55,200 residents according to the 2024 American Community Survey.

What is the median household income in Winter Haven, Florida?

The typical household in Winter Haven, Florida earns about $59,648 a year. Half of households make more than that, and half make less.

Is Winter Haven, Florida expensive?

In Winter Haven, Florida, the median home is worth about $269,800, and the typical rent is about $1,246 a month.

How educated are people in Winter Haven, Florida?

About 22.0% of adults age 25 and over in Winter Haven, Florida hold a bachelor's degree or higher.

What is the poverty rate in Winter Haven, Florida?

About 16.4% of people in Winter Haven, Florida live below the federal poverty line.

Has Winter Haven, Florida grown since 1990?

Yes, Winter Haven, Florida has grown since 1990. The population has added about 30,475 residents, a change of about 123 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Winter Haven, Florida: demographics, income & housing data · CensusEasy