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CITY · 2020 ACS

Winter Haven

Florida · 49,219 residents · 32.939 sq mi
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The short version

Winter Haven has notably lower household income than the US average, with a median household income of $48,560. The city has grown rapidly, with population up 86% since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $162,400.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 41.8
US median: 38.8
Less educated
19% hold a bachelor's degree
US average: 33%
Less affordable
home values up 67%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
49,219
+86%since 2000
from 26,487 in 2000
1990 – 2025
Population density
1,494 / sq mi
+86%since 2000
from 804 / sq mi in 2000
US average: 280
Median age
41.8
−5%since 2000
from 44.0 in 2000
US average: 38.8
Population, 1990 – 2024
22K31K40K49K58K1990201020202024Winter Haven
202455K
1990201020202024
Section 02

Income & economy

Median household income
$48,560
+1%inflation adjusted, since 2000
from $31,884 in 2000
US average: $66,278
1990 – 2024
Per capita income
$26,158
+28%since 2000
from $20,383 in 2000
US average: $35,364
Households earning $100K+
27.8%
+8.9 ptssince 2009
from 18.8% in 2009
US average: 43.9%
Poverty rate
16.7%
+1.7 ptssince 2000
from 15.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Information16.4%
US avg: 11.1%
Wholesale trade7.2%
US avg: 6.7%
Finance & insurance6.9%
US avg: 5.5%
Professional, scientific, technical6.4%
US avg: 4.7%
Retail trade6.3%
US avg: 10%
Other services6.1%
US avg: 6.6%
Public administration3.7%
US avg: 4.7%
Arts, entertainment, food3.1%
US avg: 2%
Transportation & warehousing2%
US avg: 2.5%
Agriculture, forestry, fishing0.6%
US avg: 1.7%
Construction0.6%
US avg: 1.2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$162,400
+67%inflation adjusted, since 2000
from $64,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$946
+27%inflation adjusted, since 2000
from $495 in 2000
US average: $1,124
Owner-occupied
60.0%
+0.9 ptssince 2000
from 59.1% in 2000
40.0% rent
Afford Score
3.3
+65%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Winter Haven on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic69.1%(18,299)
Black22.8%(6,050)
Hispanic / Latino4.9%(1,309)
Asian1%(265)
Other0%
Diversity Score55.6%(14,720)
2020
White, non-Hispanic45.6%(22,443)
Black24.6%(12,097)
Hispanic / Latino23.4%(11,530)
Asian2.5%(1,218)
Other2.9%(1,440)
Diversity Score83.6%(41,144)
Diversity Score
84
+50%since 2000
from 56 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.4%
+2.7 ptssince 2000
from 16.7% in 2000
US average: 32.9%
High school or higher
87.5%
+11.7 ptssince 2000
from 75.8% in 2000
US average: 88.5%
Graduate degree
7.0%
+1.5 ptssince 2000
from 5.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
27.5 min
+83%since 2000
from 15.0 min in 2000
US average: 26.9
Drive alone to work
83.0%
+0.8 ptssince 2009
from 82.1% in 2009
US average: 75.1%
No vehicle available
8.9%
−2.8 ptssince 2009
from 11.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.4%
−4.9 ptssince 2011
from 9.4% in 2011
US average: 5.4%
Labor force participation
51.2%
−2.4 ptssince 2011
from 53.7% in 2011
US average: 63.4%
Management & professional
31.3%
−31.0 ptssince 2009
from 62.3% in 2009
US average: 39.3%
Section 08

People & community

Male
47.3%
+0.6 ptssince 2009
from 46.7% in 2009
Female
52.7%
−0.6 ptssince 2009
from 53.3% in 2009
Foreign born
8.3%
−0.6 ptssince 2009
from 8.9% in 2009
US average: 13.5%
Uninsured
14.2%
−65.8 ptssince 2013
from 80.0% in 2013
US average: 8.8%
Drill deeper

Places similar to Winter Haven

Pocatello
Pop 58,771
North Miami
Pop 60,884
Bradenton
Pop 58,014
Margate
Pop 60,070
Places similar to Winter Haven
Head to head

Compare Winter Haven to nearby cities

WINTER HAVEN VS
Cypress Gardens
Income$75,483+55%
Home value$287,100+77%
Population10,077−84%
SEE FULL COMPARISON →
WINTER HAVEN VS
Lake Alfred
Income$67,202+38%
Home value$239,900+48%
Population10,107−84%
SEE FULL COMPARISON →
WINTER HAVEN VS
Auburndale
Income$77,911+60%
Home value$296,200+82%
Population21,369−66%
SEE FULL COMPARISON →
WINTER HAVEN VS
Haines City
Income$65,975+36%
Home value$288,900+78%
Population45,973−26%
SEE FULL COMPARISON →
Frequently asked

How many people live in Winter Haven, Florida?

Winter Haven, Florida has about 49,219 residents according to the 2020 American Community Survey.

What is the median household income in Winter Haven, Florida?

The typical household in Winter Haven, Florida earns about $48,560 a year. Half of households make more than that, and half make less.

Is Winter Haven, Florida expensive?

In Winter Haven, Florida, the median home is worth about $162,400, and the typical rent is about $946 a month.

How educated are people in Winter Haven, Florida?

About 19.4% of adults age 25 and over in Winter Haven, Florida hold a bachelor's degree or higher.

What is the poverty rate in Winter Haven, Florida?

About 16.7% of people in Winter Haven, Florida live below the federal poverty line.

Has Winter Haven, Florida grown since 1990?

Yes, Winter Haven, Florida has grown since 1990. The population has added about 24,494 residents, a change of about 99 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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