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METRO AREA

Baton Rouge Metro

Baton Rouge, LA · 10 counties · 888,699 residents (2025 est.) · 4,370.7 sq mi
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The short version

Baton Rouge has lower-than-average household income, with a median household income of $70,666. Population has grown 20% since 2000. Median home value has more than doubled since 2000, reaching $240,565. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.1
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 50%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
875,313
+20%since 2000
from 729,361 in 2000
1990 – 2025
Population density
200 / sq mi
+20%since 2000
from 167 / sq mi in 2000
US average: 281
Median age
36.1
+11%since 2000
from 32.5 in 2000
US average: 38.9

PEP 2025 EST:888,699 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
624K692K761K830K898K1990201020202024Baton Rouge
2024875K
1990201020202024
Section 02

Income & economy

Median household income
$70,666
+5%inflation adjusted, since 2000
from $37,108 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,693
+108%since 2000
from $18,096 in 2000
US average: $44,673
Households earning $100K+
47.2%
+17.6 ptssince 2009
from 29.6% in 2009
US average: 53.3%
Poverty rate
16.7%
−0.7 ptssince 2000
from 17.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.475
+4%since 2010
from 0.459 in 2010
US average: 0.476
Workforce by industry, 2024
Information10.3%
US avg: 10.8%
Retail trade9.4%
US avg: 9.9%
Wholesale trade9.4%
US avg: 6.9%
Other services5.5%
US avg: 6.7%
Finance & insurance5.3%
US avg: 5.9%
Public administration4.1%
US avg: 4.8%
Professional, scientific, technical4.1%
US avg: 5.1%
Transportation & warehousing2.1%
US avg: 2.2%
Arts, entertainment, food1.6%
US avg: 1.9%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Education & health services1.1%
US avg: 0.9%
Manufacturing0.8%
US avg: 0.4%
Construction0.4%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$240,565
+50%inflation adjusted, since 2000
from $87,842 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,131
+32%inflation adjusted, since 2000
from $471 in 2000
US average: $1,442
Owner-occupied
69.4%
−0.8 ptssince 2000
from 70.2% in 2000
30.6% rent
Vacancy rate
13.2%
+2.8 ptssince 2009
from 10.4% in 2009
US average: 10.0%
Owner cost-burdened
19.2%
−1.9 ptssince 2009
from 21.0% in 2009
US average: 22.9%
Renter cost-burdened
45.7%
+2.4 ptssince 2009
from 43.4% in 2009
US average: 47.4%
Afford Score
3.4
+44%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
37
RELATED:See current rent listings in Baton Rouge on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic62.2%(453,697)
Black33.9%(247,223)
Hispanic / Latino1.6%(11,866)
Asian1.3%(9,258)
Other0%
Diversity Score60.9%(444,461)
Segregation Score0%
2024
White, non-Hispanic53.3%(466,459)
Black33.9%(296,522)
Hispanic / Latino6.6%(57,399)
Asian2%(17,791)
Other4.2%(37,142)
Diversity Score74.3%(650,728)
Segregation Score47.3%(413,977)
Diversity Score
74
+22%since 2000
from 61 in 2000
1990 – 2024
Segregation Score
47
−6%since 2020
from 50 in 2020
Section 05

Education

Bachelor's degree or higher
30.8%
+8.3 ptssince 2000
from 22.5% in 2000
US average: 35.6%
High school or higher
89.1%
+10.2 ptssince 2000
from 79.0% in 2000
US average: 89.6%
Graduate degree
11.9%
+4.0 ptssince 2000
from 7.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.2 min
+55%since 2000
from 17.6 min in 2000
US average: 26.5
Drive alone to work
80.1%
−2.9 ptssince 2009
from 83.0% in 2009
US average: 68.9%
Carpooled to work
9.0%
−1.6 ptssince 2009
from 10.6% in 2009
US average: 8.5%
Public transit
0.7%
−0.4 ptssince 2009
from 1.0% in 2009
US average: 3.2%
Worked from home
7.8%
+5.3 ptssince 2009
from 2.5% in 2009
US average: 15.0%
Walked to work
1.4%
−0.3 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
6.7%
−0.3 ptssince 2009
from 7.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.5%
−0.8 ptssince 2011
from 7.3% in 2011
US average: 5.2%
Labor force participation
62.1%
−2.9 ptssince 2011
from 65.0% in 2011
US average: 63.5%
Self-employed
15.1%
+0.7 ptssince 2009
from 14.4% in 2009
US average: 13.1%
Management & professional
41.0%
−21.1 ptssince 2009
from 62.0% in 2009
US average: 42.5%
Section 08

People & community

Male
49.1%
−0.1 ptssince 2009
from 49.1% in 2009
Female
50.9%
+0.1 ptssince 2009
from 50.9% in 2009
Foreign born
5.4%
+2.3 ptssince 2009
from 3.0% in 2009
US average: 14.1%
Veterans
5.2%
−43.1 ptssince 2009
from 48.4% in 2009
US average: 6.2%
With a disability
14.7%
+1.2 ptssince 2012
from 13.5% in 2012
US average: 13.3%
Uninsured
7.7%
−77.8 ptssince 2013
from 85.5% in 2013
US average: 8.4%
Broadband at home
90.4%
+15.1 ptssince 2017
from 75.3% in 2017
US average: 91.0%
English only at home
92.3%
−1.1 ptssince 2016
from 93.5% in 2016
US average: 77.7%
Spanish at home
4.3%
+1.3 ptssince 2016
from 2.9% in 2016
US average: 13.6%
In this metro

Principal cities

Baton RougeCENTRAL222,795
What's inside

10 component counties

East Baton Rouge ParishCENTRAL456,180Livingston ParishCENTRAL155,036Ascension ParishCENTRAL135,105Iberville ParishCENTRAL29,579West Baton Rouge ParishCENTRAL28,756Assumption Parish19,720Pointe Coupee Parish19,520East Feliciana Parish18,911West Feliciana Parish15,134St. Helena Parish10,758
Drill deeper

Metros similar to Baton Rouge

Bakersfield
Pop 927,068
Albuquerque
Pop 925,279
Columbia
Pop 879,918
Dayton
Pop 826,554
Places similar to Baton Rouge
Head to head

Compare Baton Rouge side by side

BATON ROUGE VS
Bakersfield
Income$70,210−1%
Home value$338,300+41%
Population927,068+4%
SEE FULL COMPARISON →
BATON ROUGE VS
Albuquerque
Income$71,241+1%
Home value$288,193+20%
Population925,279+4%
SEE FULL COMPARISON →
BATON ROUGE VS
Columbia
Income$68,275−3%
Home value$232,186−3%
Population879,918−1%
SEE FULL COMPARISON →
BATON ROUGE VS
Dayton
Income$71,984+2%
Home value$202,240−16%
Population826,554−7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Baton Rouge, LA?

Baton Rouge, LA has about 875,313 residents according to the 2024 American Community Survey.

What is the median household income in Baton Rouge, LA?

The typical household in Baton Rouge, LA earns about $70,666 a year. Half of households make more than that, and half make less.

Is Baton Rouge, LA expensive?

In Baton Rouge, LA, the median home is worth about $240,565, and the typical rent is about $1,131 a month.

How educated are people in Baton Rouge, LA?

About 30.8% of adults age 25 and over in Baton Rouge, LA hold a bachelor's degree or higher.

What is the poverty rate in Baton Rouge, LA?

About 16.7% of people in Baton Rouge, LA live below the federal poverty line.

Has Baton Rouge, LA grown since 1990?

Yes, Baton Rouge, LA has grown since 1990. The population has added about 228,707 residents, a change of about 35 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →