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METRO AREA · 2010 ACS

Lakeland Metro

Lakeland-Winter Haven, FL · 1 counties · 602,095 residents · 1,798.119 sq mi
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The short version

Lakeland has lower-than-average household income, with a median household income of $43,946. Population has grown 24% since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has more than doubled since 2000, reaching $141,900.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 39.8
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Less affordable
home values up 61%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

602,095
+24%since 2000
from 483,924 in 2000
1990 – 2025
335 / sq mi
+24%since 2000
from 269 / sq mi in 2000
US average: 261
39.8
+3%since 2000
from 38.6 in 2000
US average: 37.2
Population, 19902024
367K482K598K714K829K1990201020202024Lakeland
2024791K
1990201020202024
Section 02

Income & economy

$43,946
−4%inflation adjusted, since 2000
from $36,036 in 2000
US average: $52,703
1990 – 2024
$21,881
+20%since 2000
from $18,302 in 2000
US average: $27,286
Households earning $100K+
23.8%
+0.1 ptssince 2009
from 23.7% in 2009
US average: 33.3%
15.2%
+2.2 ptssince 2000
from 12.9% in 2000
US average: 13.8%
0.432
US average: 0.461
Workforce by industry, 2010
Information14.3%
US avg: 11.5%
Wholesale trade9.3%
US avg: 7.2%
Retail trade7.1%
US avg: 10.9%
Other services6.4%
US avg: 7%
Finance & insurance5.7%
US avg: 5.1%
Professional, scientific, technical4.8%
US avg: 4.2%
Public administration4%
US avg: 4.9%
Transportation & warehousing3.3%
US avg: 3.1%
Agriculture, forestry, fishing2.6%
US avg: 1.9%
Construction2.1%
US avg: 1.4%
Arts, entertainment, food1.6%
US avg: 2.4%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.5%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

$141,900
+61%inflation adjusted, since 2000
from $69,800 in 2000
US average: $225,659
1990 – 2024
$835
+32%inflation adjusted, since 2000
from $501 in 2000
US average: $853
43.5%
−29.9 ptssince 2000
from 73.4% in 2000
29.5% rent
19.4%
+1.0 ptssince 2009
from 18.4% in 2009
US average: 12.1%
31.0%
+1.0 ptssince 2009
from 30.0% in 2009
US average: 30.9%
48.3%
+1.7 ptssince 2009
from 46.6% in 2009
US average: 46.8%
3.2
+67%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Lakeland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic74.7%(361,366)
Black13.3%(64,544)
Hispanic / Latino9.5%(45,933)
Asian0.9%(4,448)
Other0%
Diversity Score49.6%(239,911)
2010
White, non-Hispanic64.6%(388,769)
Black14.2%(85,336)
Hispanic / Latino17.7%(106,532)
Asian1.6%(9,567)
Other1.9%(11,519)
Diversity Score66.3%(399,255)
66
+34%since 2000
from 50 in 2000
1990 – 2024
Section 05

Education

18.0%
+3.0 ptssince 2000
from 14.9% in 2000
US average: 27.9%
High school or higher
81.9%
+7.2 ptssince 2000
from 74.8% in 2000
US average: 84.9%
5.6%
+0.7 ptssince 2000
from 4.9% in 2000
US average: 10.2%
Section 06

Commute & transportation

25.4 min
+48%since 2000
from 17.1 min in 2000
US average: 25.2
80.7%
Unchangedsince 2009
from 80.7% in 2009
US average: 76.2%
11.7%
−0.3 ptssince 2009
from 12.0% in 2009
US average: 10.4%
0.5%
+0.1 ptssince 2009
from 0.4% in 2009
US average: 4.7%
3.1%
+0.1 ptssince 2009
from 3.0% in 2009
US average: 4.1%
1.2%
Unchangedsince 2009
from 1.2% in 2009
US average: 2.8%
0.3%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.5%
5.7%
+0.1 ptssince 2009
from 5.6% in 2009
US average: 8.7%
Section 07

Work & employment

12.6%
+0.1 ptssince 2009
from 12.5% in 2009
US average: 12.9%
28.4%
−30.9 ptssince 2009
from 59.3% in 2009
US average: 35.2%
Section 08

People & community

49.1%
−0.3 ptssince 2009
from 49.3% in 2009
50.9%
+0.3 ptssince 2009
from 50.7% in 2009
10.7%
+0.6 ptssince 2009
from 10.1% in 2009
US average: 12.8%
12.3%
−36.3 ptssince 2009
from 48.7% in 2009
US average: 9.9%
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Frequently asked

How many people live in Lakeland-Winter Haven, FL?

Lakeland-Winter Haven, FL has about 602,095 residents according to the 2010 American Community Survey.

What is the median household income in Lakeland-Winter Haven, FL?

The typical household in Lakeland-Winter Haven, FL earns about $43,946 a year. Half of households make more than that, and half make less.

Is Lakeland-Winter Haven, FL expensive?

In Lakeland-Winter Haven, FL, the median home is worth about $141,900, and the typical rent is about $835 a month.

How educated are people in Lakeland-Winter Haven, FL?

About 18.0% of adults age 25 and over in Lakeland-Winter Haven, FL hold a bachelor's degree or higher.

What is the poverty rate in Lakeland-Winter Haven, FL?

About 15.2% of people in Lakeland-Winter Haven, FL live below the federal poverty line.

Has Lakeland-Winter Haven, FL grown since 1990?

Yes, Lakeland-Winter Haven, FL has grown since 1990. The population has added about 196,713 residents, a change of about 49 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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