METRO AREA · 2010 ACS
Lakeland Metro
Lakeland-Winter Haven, FL · 1 counties · 602,095 residents · 1,798.119 sq mi
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The short version
Lakeland has lower-than-average household income, with a median household income of $43,946. Population has grown 24% since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has more than doubled since 2000, reaching $141,900.
At a glance
Lower income
below the US median
US median: $52,703
Older
median age 39.8
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Less affordable
home values up 61%, inflation adjusted
US median home: $225,659
Section 01
Population & growth
Population, 1990 – 2024
2024791K
Age distribution, 2010
Under 56.5%(38,839)
5 to 96.5%(39,316)
10 to 146.5%(39,282)
15 to 196.8%(40,847)
20 to 246.1%(36,499)
25 to 3411.8%(71,248)
35 to 4412.2%(73,447)
45 to 5413.3%(80,077)
55 to 6412.3%(74,244)
65 to 7410.1%(60,758)
75 to 845.9%(35,544)
85 and over2%(11,994)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$43,946
−4%inflation adjusted, since 2000
from $36,036 in 2000
US average: $52,703
1990 – 2024
Households earning $100K+
23.8%
+0.1 ptssince 2009
from 23.7% in 2009
US average: 33.3%
Workforce by industry, 2010
Information14.3%
Wholesale trade9.3%
Retail trade7.1%
Other services6.4%
Finance & insurance5.7%
Professional, scientific, technical4.8%
Public administration4%
Transportation & warehousing3.3%
Agriculture, forestry, fishing2.6%
Construction2.1%
Arts, entertainment, food1.6%
Education & health services0.9%
Manufacturing0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$141,900
+61%inflation adjusted, since 2000
from $69,800 in 2000
US average: $225,659
1990 – 2024
3.2
+2%since 2009
from 3.2 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Lakeland on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic74.7%(361,366)
Black13.3%(64,544)
Hispanic / Latino9.5%(45,933)
Asian0.9%(4,448)
Other0%
2010
White, non-Hispanic64.6%(388,769)
Black14.2%(85,336)
Hispanic / Latino17.7%(106,532)
Asian1.6%(9,567)
Other1.9%(11,519)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican7.2%(42,658)
Puerto Rican5.3%(31,379)
Cuban1.3%(7,874)
Central American0.9%(5,277)
South American0.8%(4,793)
Dominican0.4%(2,385)
Colombian0.3%(1,998)
Guatemalan0.3%(1,880)
Honduran0.2%(1,205)
Salvadoran0.2%(1,123)
Venezuelan0.2%(886)
Ecuadorian0.1%(729)
+ 9 more hispanic origin groups with data
Peruvian0.1%(690)
Spaniard0.1%(654)
Nicaraguan0.1%(539)
Panamanian0.1%(344)
Uruguayan0%(172)
Costa Rican0%(158)
Argentine0%(150)
Bolivian0%(114)
Chilean0%(43)
Ancestry
German12.2%(72,038)
American11.6%(68,453)
English11.2%(66,052)
Irish10.8%(63,723)
Italian4.1%(24,234)
French2.6%(15,518)
Polish2.1%(12,427)
Scotch-Irish2%(11,854)
West Indian1.9%(10,976)
Scottish1.8%(10,704)
Dutch1.5%(8,875)
Swedish0.8%(4,772)
+ 48 more ancestry groups with data
Haitian0.8%(4,734)
French Canadian0.8%(4,561)
Jamaican0.7%(4,274)
Subsaharan African0.6%(3,503)
Norwegian0.5%(3,226)
Welsh0.5%(3,000)
Russian0.4%(2,605)
Hungarian0.4%(2,229)
British0.4%(2,188)
Arab0.3%(2,014)
Greek0.3%(1,897)
Canadian0.3%(1,834)
Portuguese0.3%(1,556)
Czech0.2%(1,364)
Danish0.2%(1,203)
Swiss0.2%(1,183)
Slovak0.2%(1,056)
Ukrainian0.2%(1,039)
Austrian0.2%(983)
Finnish0.1%(846)
Lithuanian0.1%(700)
Brazilian0.1%(693)
Lebanese0.1%(450)
Moroccan0.1%(420)
Egyptian0.1%(354)
Belgian0.1%(353)
Trinidadian & Tobagonian0.1%(344)
Croatian0.1%(335)
Guyanese0.1%(318)
Armenian0.1%(304)
Romanian0%(274)
Nigerian0%(261)
Iranian0%(238)
Australian0%(195)
Turkish0%(189)
Barbadian0%(146)
Slovene0%(144)
Israeli0%(131)
Serbian0%(119)
Syrian0%(114)
Cape Verdean0%(92)
Kenyan0%(92)
Bulgarian0%(88)
Palestinian0%(60)
Latvian0%(57)
Macedonian0%(36)
Jordanian0%(20)
Iraqi0%(12)
Section 05
Education
High school or higher
81.9%
+7.2 ptssince 2000
from 74.8% in 2000
US average: 84.9%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status (2024)
Men 15+
Never married34.3%(108,680)
Married51.5%(163,160)
Widowed3.6%(11,272)
Divorced10.6%(33,498)
Women 15+
Never married29.8%(98,704)
Married47.2%(156,201)
Widowed9.5%(31,507)
Divorced13.5%(44,752)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro
Largest cities
LakelandCENTRAL125,520Winter HavenCENTRAL62,313Haines City45,973Bartow23,617Auburndale21,369Lake Wales18,650Davenport18,110Highland City13,276Lakeland Highlands12,102Medulla10,985Lake Alfred10,107Fuller Heights10,083Cypress Gardens10,077Loughman7,591Inwood7,556Willow Oak7,454Kathleen7,201Dundee6,424Eagle Lake6,415Jan Phyl5,708Fussels Corner5,682Crystal Lake5,451Fort Meade5,379Combee Settlement5,242Alturas4,581Mulberry4,573Wahneta3,876Frostproof3,519Polk City3,082Lake Hamilton3,007
The 30 most populous of 39 cities and towns in this metro. CENTRAL marks the metro's principal cities.
What's inside
1 component county
Drill deeper
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Frequently asked
How many people live in Lakeland-Winter Haven, FL?
Lakeland-Winter Haven, FL has about 602,095 residents according to the 2010 American Community Survey.
What is the median household income in Lakeland-Winter Haven, FL?
The typical household in Lakeland-Winter Haven, FL earns about $43,946 a year. Half of households make more than that, and half make less.
Is Lakeland-Winter Haven, FL expensive?
In Lakeland-Winter Haven, FL, the median home is worth about $141,900, and the typical rent is about $835 a month.
How educated are people in Lakeland-Winter Haven, FL?
About 18.0% of adults age 25 and over in Lakeland-Winter Haven, FL hold a bachelor's degree or higher.
What is the poverty rate in Lakeland-Winter Haven, FL?
About 15.2% of people in Lakeland-Winter Haven, FL live below the federal poverty line.
Has Lakeland-Winter Haven, FL grown since 1990?
Yes, Lakeland-Winter Haven, FL has grown since 1990. The population has added about 196,713 residents, a change of about 49 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024