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METRO AREA

Harrisonburg Metro

Harrisonburg, VA · 2 counties · 140,155 residents (2025 est.) · 867.13 sq mi
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The short version

Harrisonburg has lower-than-average household income, with a median household income of $73,776. Population has grown 27% since 2000. Median home value has roughly tripled since 2000, reaching $307,785. At a median age of 34.4, residents skew younger than the country as a whole. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 34.4
US median: 38.9
Average education
32% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
136,992
+27%since 2000
from 108,193 in 2000
1990 – 2025
Population density
158 / sq mi
+27%since 2000
from 125 / sq mi in 2000
US average: 281
Median age
34.4
+8%since 2000
from 31.9 in 2000
US average: 38.9

PEP 2025 EST:140,155 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
83K98K113K127K142K1990201020202024Harrisonburg
2024137K
1990201020202024
Section 02

Income & economy

Median household income
$73,776
+10%inflation adjusted, since 2000
from $36,709 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,670
+112%since 2000
from $17,337 in 2000
US average: $44,673
Households earning $100K+
49.7%
+24.9 ptssince 2009
from 24.8% in 2009
US average: 53.3%
Poverty rate
15.8%
−0.6 ptssince 2000
from 16.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.451
−1%since 2010
from 0.454 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade13.5%
US avg: 9.9%
Information11.5%
US avg: 10.8%
Wholesale trade6.8%
US avg: 6.9%
Finance & insurance5.7%
US avg: 5.9%
Professional, scientific, technical5.2%
US avg: 5.1%
Other services3.5%
US avg: 6.7%
Agriculture, forestry, fishing3%
US avg: 1.6%
Construction2.7%
US avg: 1.2%
Public administration2.3%
US avg: 4.8%
Transportation & warehousing2.3%
US avg: 2.2%
Arts, entertainment, food1.4%
US avg: 1.9%
Education & health services0.4%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$307,785
+55%inflation adjusted, since 2000
from $109,222 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,169
+33%inflation adjusted, since 2000
from $483 in 2000
US average: $1,442
Owner-occupied
61.8%
−1.6 ptssince 2000
from 63.4% in 2000
38.2% rent
Vacancy rate
9.2%
+1.3 ptssince 2009
from 7.9% in 2009
US average: 10.0%
Owner cost-burdened
15.6%
−7.7 ptssince 2009
from 23.3% in 2009
US average: 22.9%
Renter cost-burdened
41.0%
+0.5 ptssince 2009
from 40.5% in 2009
US average: 47.4%
Afford Score
4.2
+40%since 2000
from 3.0 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Harrisonburg on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.1%(96,354)
Black2.9%(3,134)
Hispanic / Latino5.4%(5,801)
Asian1.3%(1,436)
Other0%
Diversity Score22.6%(24,466)
Segregation Score0%
2024
White, non-Hispanic75.5%(103,485)
Black4%(5,538)
Hispanic / Latino14.7%(20,085)
Asian2%(2,759)
Other3.7%(5,125)
Diversity Score50.6%(69,253)
Segregation Score33.1%(45,291)
Diversity Score
51
+124%since 2000
from 23 in 2000
1990 – 2024
Segregation Score
33
−10%since 2020
from 37 in 2020
Section 05

Education

Bachelor's degree or higher
32.2%
+9.5 ptssince 2000
from 22.7% in 2000
US average: 35.6%
High school or higher
86.3%
+12.2 ptssince 2000
from 74.0% in 2000
US average: 89.6%
Graduate degree
14.3%
+6.0 ptssince 2000
from 8.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.3 min
+57%since 2000
from 12.9 min in 2000
US average: 26.5
Drive alone to work
74.0%
−3.7 ptssince 2009
from 77.7% in 2009
US average: 68.9%
Carpooled to work
11.4%
+0.7 ptssince 2009
from 10.7% in 2009
US average: 8.5%
Public transit
0.7%
+0.3 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
9.2%
+5.2 ptssince 2009
from 4.0% in 2009
US average: 15.0%
Walked to work
3.3%
−1.4 ptssince 2009
from 4.7% in 2009
US average: 2.4%
Biked to work
0.6%
−0.3 ptssince 2009
from 0.9% in 2009
US average: 0.4%
No vehicle available
5.5%
−1.5 ptssince 2009
from 7.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.3%
−1.1 ptssince 2011
from 5.4% in 2011
US average: 5.2%
Labor force participation
63.0%
+2.3 ptssince 2011
from 60.7% in 2011
US average: 63.5%
Self-employed
14.9%
+1.4 ptssince 2009
from 13.5% in 2009
US average: 13.1%
Management & professional
36.0%
−23.7 ptssince 2009
from 59.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.2%
+0.1 ptssince 2009
from 49.1% in 2009
Female
50.8%
−0.1 ptssince 2009
from 50.9% in 2009
Foreign born
10.6%
+2.6 ptssince 2009
from 8.0% in 2009
US average: 14.1%
Veterans
5.0%
−43.4 ptssince 2009
from 48.3% in 2009
US average: 6.2%
With a disability
12.1%
+2.6 ptssince 2012
from 9.6% in 2012
US average: 13.3%
Uninsured
10.6%
−74.8 ptssince 2013
from 85.3% in 2013
US average: 8.4%
Broadband at home
86.5%
+14.5 ptssince 2017
from 71.9% in 2017
US average: 91.0%
English only at home
83.0%
−2.3 ptssince 2016
from 85.3% in 2016
US average: 77.7%
Spanish at home
11.8%
+2.1 ptssince 2016
from 9.7% in 2016
US average: 13.6%
In this metro

Principal cities

HarrisonburgCENTRAL50,839
What's inside

2 component counties

Rockingham CountyCENTRAL89,316HarrisonburgCENTRAL50,839
Drill deeper

Metros similar to Harrisonburg

Flagstaff
Pop 144,368
Jefferson City
Pop 152,712
Missoula
Pop 128,698
Ames
Pop 128,090
Places similar to Harrisonburg
Head to head

Compare Harrisonburg side by side

HARRISONBURG VS
Flagstaff
Income$72,966−1%
Home value$448,000+46%
Population144,368+3%
SEE FULL COMPARISON →
HARRISONBURG VS
Jefferson City
Income$73,899same
Home value$215,872−30%
Population152,712+9%
SEE FULL COMPARISON →
HARRISONBURG VS
Missoula
Income$75,118+2%
Home value$467,845+52%
Population128,698−8%
SEE FULL COMPARISON →
HARRISONBURG VS
Ames
Income$72,589−2%
Home value$248,988−19%
Population128,090−9%
SEE FULL COMPARISON →
Frequently asked

How many people live in Harrisonburg, VA?

Harrisonburg, VA has about 136,992 residents according to the 2024 American Community Survey.

What is the median household income in Harrisonburg, VA?

The typical household in Harrisonburg, VA earns about $73,776 a year. Half of households make more than that, and half make less.

Is Harrisonburg, VA expensive?

In Harrisonburg, VA, the median home is worth about $307,785, and the typical rent is about $1,169 a month.

How educated are people in Harrisonburg, VA?

About 32.2% of adults age 25 and over in Harrisonburg, VA hold a bachelor's degree or higher.

What is the poverty rate in Harrisonburg, VA?

About 15.8% of people in Harrisonburg, VA live below the federal poverty line.

Has Harrisonburg, VA grown since 1990?

Yes, Harrisonburg, VA has grown since 1990. The population has added about 48,803 residents, a change of about 55 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →