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CITY

Broadway

Virginia · 4,463 residents (2025 est.) · 2.375 sq mi
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The short version

Broadway has lower-than-average household income, with a median household income of $64,669. The city has grown rapidly, with population up 95% since 2000. Median home value has roughly tripled since 2000, reaching $284,300. Households here earn about 31% less than the Virginia median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,273
+95%since 2000
from 2,192 in 2000
1990 – 2025
Population density
1,799 / sq mi
+95%since 2000
from 923 / sq mi in 2000
US average: 281
Median age
38.7
+5%since 2000
from 36.9 in 2000
US average: 38.9

PEP 2025 EST:4,463 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9032K3K4K5K1990201020202024Broadway
20244K
1990201020202024
Section 02

Income & economy

Median household income
$64,669
−12%inflation adjusted, since 2000
from $40,167 in 2000
US average: $82,259
1990 – 2024
Per capita income
$40,223
+120%since 2000
from $18,274 in 2000
US average: $44,673
Households earning $100K+
42.6%
+12.3 ptssince 2009
from 30.3% in 2009
US average: 53.3%
Poverty rate
13.3%
+5.1 ptssince 2000
from 8.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.492
+8%since 2010
from 0.455 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.4%
US avg: 9.9%
Information16.4%
US avg: 10.8%
Other services6.4%
US avg: 6.7%
Wholesale trade6.1%
US avg: 6.9%
Public administration4.6%
US avg: 4.8%
Finance & insurance4.6%
US avg: 5.9%
Education & health services2.3%
US avg: 0.9%
Professional, scientific, technical2.2%
US avg: 5.1%
Arts, entertainment, food1.7%
US avg: 1.9%
Transportation & warehousing0.4%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$284,300
+55%inflation adjusted, since 2000
from $100,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,095
+27%inflation adjusted, since 2000
from $472 in 2000
US average: $1,442
Owner-occupied
64.4%
−0.9 ptssince 2000
from 65.3% in 2000
35.6% rent
Vacancy rate
6.4%
−0.1 ptssince 2009
from 6.6% in 2009
US average: 10.0%
Owner cost-burdened
12.8%
−12.4 ptssince 2009
from 25.2% in 2009
US average: 22.9%
Renter cost-burdened
44.8%
+15.5 ptssince 2009
from 29.2% in 2009
US average: 47.4%
Afford Score
4.4
+76%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
27
RELATED:See current rent listings in Broadway on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.3%(2,089)
Black0.6%(14)
Hispanic / Latino3.1%(67)
Asian0.3%(7)
Other0%
Diversity Score9.8%(214)
2024
White, non-Hispanic82.9%(3,543)
Black0.9%(38)
Hispanic / Latino13.5%(578)
Asian0.5%(22)
Other2.2%(92)
Diversity Score36.7%(1,568)
Diversity Score
37
+275%since 2000
from 10 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.3%
+13.6 ptssince 2000
from 14.7% in 2000
US average: 35.6%
High school or higher
87.4%
+14.2 ptssince 2000
from 73.2% in 2000
US average: 89.6%
Graduate degree
9.9%
+6.4 ptssince 2000
from 3.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.8 min
+90%since 2000
from 12.5 min in 2000
US average: 26.5
Drive alone to work
85.3%
−2.9 ptssince 2009
from 88.2% in 2009
US average: 68.9%
Carpooled to work
5.3%
−3.9 ptssince 2009
from 9.3% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
8.5%
+7.8 ptssince 2009
from 0.8% in 2009
US average: 15.0%
Walked to work
0.8%
−0.4 ptssince 2009
from 1.2% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.4%
−3.3 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.1%
−2.1 ptssince 2011
from 6.2% in 2011
US average: 5.2%
Labor force participation
70.2%
−2.4 ptssince 2011
from 72.6% in 2011
US average: 63.5%
Self-employed
14.6%
+1.6 ptssince 2009
from 13.0% in 2009
US average: 13.1%
Management & professional
34.0%
−29.6 ptssince 2009
from 63.6% in 2009
US average: 42.5%
Section 08

People & community

Male
45.7%
−4.7 ptssince 2009
from 50.3% in 2009
Female
54.3%
+4.7 ptssince 2009
from 49.7% in 2009
Foreign born
11.3%
+8.9 ptssince 2009
from 2.5% in 2009
US average: 14.1%
Veterans
5.6%
−43.2 ptssince 2009
from 48.7% in 2009
US average: 6.2%
With a disability
11.4%
+0.5 ptssince 2012
from 10.9% in 2012
US average: 13.3%
Uninsured
3.8%
−84.1 ptssince 2013
from 87.9% in 2013
US average: 8.4%
Broadband at home
92.6%
+10.3 ptssince 2017
from 82.3% in 2017
US average: 91.0%
English only at home
82.7%
−10.7 ptssince 2016
from 93.4% in 2016
US average: 77.7%
Spanish at home
11.2%
+6.9 ptssince 2016
from 4.3% in 2016
US average: 13.6%
Drill deeper

Places similar to Broadway

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Pop 4,289
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Pop 4,175
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Pop 4,176
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Places similar to Broadway
Head to head

Compare Broadway to nearby cities

BROADWAY VS
Harrisonburg
Income$62,254−4%
Home value$299,100+5%
Population50,839+1039%
SEE FULL COMPARISON →
BROADWAY VS
Staunton
Income$65,581+1%
Home value$259,200−9%
Population26,801+501%
SEE FULL COMPARISON →
BROADWAY VS
Fishersville
Income$83,671+29%
Home value$348,900+23%
Population9,484+113%
SEE FULL COMPARISON →
BROADWAY VS
Waynesboro
Income$59,994−7%
Home value$245,500−14%
Population23,951+437%
SEE FULL COMPARISON →
Frequently asked

How many people live in Broadway, Virginia?

Broadway, Virginia has about 4,273 residents according to the 2024 American Community Survey.

What is the median household income in Broadway, Virginia?

The typical household in Broadway, Virginia earns about $64,669 a year. Half of households make more than that, and half make less.

Is Broadway, Virginia expensive?

In Broadway, Virginia, the median home is worth about $284,300, and the typical rent is about $1,095 a month.

How educated are people in Broadway, Virginia?

About 28.3% of adults age 25 and over in Broadway, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Broadway, Virginia?

About 13.3% of people in Broadway, Virginia live below the federal poverty line.

Has Broadway, Virginia grown since 1990?

Yes, Broadway, Virginia has grown since 1990. The population has added about 3,064 residents, a change of about 253 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →