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CITY

Massanutten

Virginia · 2,261 residents · 9.90 sq mi
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The short version

Massanutten is home to 2,261 people in Virginia. The median age is 53.7, about 15 years above the US median. Owners hold 93% of the housing stock. This is an unusually credentialed place: 54% of adults have a four-year degree. That puts it in the top 6% of US cities for household income. Poverty is uncommon here, at 1.9% of residents.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 53.7
US median: 38.9
More educated
54% hold a bachelor's degree
US average: 36%
Less affordable
home values up 59%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

2,261
+16%since 2000
from 1,945 in 2000
1990 – 2024
228 / sq mi
+21%since 2009
from 189 / sq mi in 2009
US average: 281
53.7
+44%since 2000
from 37.4 in 2000
US average: 38.9
Land area
9.90 sq mi
Population, 19902024
7951K2K2K3K19902000201020202024Massanutten
20242K
1990201020202024
Age distribution, 2024
Under 50.9%(20)
US avg: 5.6%
5 to 94.2%(96)
US avg: 6%
10 to 142.1%(47)
US avg: 6.4%
15 to 194.4%(99)
US avg: 6.6%
20 to 244.1%(93)
US avg: 6.5%
25 to 3410%(227)
US avg: 13.7%
35 to 4412.9%(291)
US avg: 13.2%
45 to 5414.9%(336)
US avg: 12.2%
55 to 6420.5%(464)
US avg: 12.7%
65 to 7417.5%(395)
US avg: 10.2%
75 to 847.9%(179)
US avg: 5.1%
85 and over0.6%(14)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$108,207
−3%inflation adjusted, since 2000
from $61,316 in 2000
US average: $82,259
1990 – 2024
$67,706
+179%since 2000
from $24,292 in 2000
US average: $44,673
Households earning $100K+
71.7%
+17.5 ptssince 2009
from 54.3% in 2009
US average: 53.3%
1.9%
−1.2 ptssince 2000
from 3.2% in 2000
US average: 12.5%
0.431
+22%since 2010
from 0.354 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.5%
US avg: 10.8%
Retail trade10.7%
US avg: 9.9%
Other services4.5%
US avg: 6.7%
Public administration4.5%
US avg: 4.8%
Wholesale trade2.2%
US avg: 6.9%
Arts, entertainment, food1.6%
US avg: 1.9%
Transportation & warehousing1.5%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Finance & insurance0%
US avg: 5.9%
Professional, scientific, technical0%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$396,900
+59%inflation adjusted, since 2000
from $137,200 in 2000
US average: $376,019
1990 – 2024
$998
−36%inflation adjusted, since 2000
from $850 in 2000
US average: $1,442
93.3%
+5.8 ptssince 2000
from 87.5% in 2000
6.7% rent
55.9%
+26.0 ptssince 2009
from 29.9% in 2009
US average: 10.0%
2.39 people
Unchangedsince 2009
from 2.38 people in 2009
US average: 2.54
13.0%
−4.3 ptssince 2009
from 17.3% in 2009
US average: 22.9%
38.1%
+23.9 ptssince 2009
from 14.2% in 2009
US average: 47.4%
3.7
+10%since 2009
from 3.3 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
43
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic94.1%(1,831)
Black2.1%(40)
Hispanic / Latino1.5%(29)
Asian0.7%(13)
Other0%
2024
White, non-Hispanic78.6%(1,778)
Black2.9%(65)
Hispanic / Latino16.9%(381)
Asian0.9%(21)
Other0.7%(16)
44
from 0 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Spaniard9.8%(222)
Mexican4.3%(98)
Puerto Rican2.2%(50)
Asian origin
Korean0.5%(12)
Filipino0.4%(9)
Ancestry
German25.2%(569)
English24.4%(551)
Irish13.5%(305)
Scottish8.3%(187)
Italian4.9%(110)
American3.7%(84)
British2.7%(61)
West Indian1.9%(44)
Jamaican1.9%(44)
French1.9%(42)
Scotch-Irish1.9%(42)
Welsh1.7%(39)
+ 12 more ancestry groups with data
Israeli1.6%(36)
Polish1.4%(32)
Norwegian1%(23)
Danish0.9%(21)
Hungarian0.9%(20)
Belgian0.8%(18)
Czech0.6%(13)
Dutch0.6%(13)
Croatian0.5%(12)
Russian0.4%(8)
Austrian0.3%(7)
Section 05

Education

53.9%
+6.3 ptssince 2000
from 47.6% in 2000
US average: 35.6%
High school or higher
96.7%
+0.7 ptssince 2000
from 96.0% in 2000
US average: 89.6%
29.3%
+13.5 ptssince 2000
from 15.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

25.1 min
+36%since 2000
from 18.4 min in 2000
US average: 26.5
81.1%
−12.4 ptssince 2009
from 93.4% in 2009
US average: 68.9%
6.6%
+4.9 ptssince 2009
from 1.7% in 2009
US average: 8.5%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
12.3%
+8.4 ptssince 2009
from 3.9% in 2009
US average: 15.0%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
3.8%
+1.6 ptssince 2009
from 2.2% in 2009
US average: 8.3%
Section 07

Work & employment

1.7%
−2.1 ptssince 2011
from 3.9% in 2011
US average: 5.2%
63.9%
−11.7 ptssince 2011
from 75.6% in 2011
US average: 63.5%
Women 20-64 in the labor force
60.6%
−2.8 ptssince 2020
from 63.4% in 2020
US average: 74.6%
29.9%
+19.2 ptssince 2009
from 10.7% in 2009
US average: 13.1%
51.9%
+11.4 ptssince 2009
from 40.5% in 2009
US average: 42.5%
Section 08

People & community

49.7%
+3.3 ptssince 2009
from 46.4% in 2009
50.3%
−3.3 ptssince 2009
from 53.6% in 2009
12.2%
+9.3 ptssince 2009
from 2.9% in 2009
US average: 14.1%
9.2%
−6.8 ptssince 2009
from 16.0% in 2009
US average: 6.2%
10.8%
+3.2 ptssince 2012
from 7.6% in 2012
US average: 13.3%
2.7%
−6.9 ptssince 2013
from 9.6% in 2013
US average: 8.4%
98.1%
+8.8 ptssince 2017
from 89.3% in 2017
US average: 91.0%
Computer in household
98.5%
+1.3 ptssince 2020
from 97.2% in 2020
US average: 95.5%
89.8%
+5.4 ptssince 2020
from 84.4% in 2020
US average: 87.7%
79.9%
−18.1 ptssince 2016
from 98.0% in 2016
US average: 77.7%
15.2%
+14.4 ptssince 2016
from 0.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married17.9%(189)
Married75.7%(798)
Widowed1.1%(12)
Divorced5.2%(55)
Women 15+
Never married13.2%(138)
Married72.1%(753)
Widowed6.3%(66)
Divorced8.3%(87)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

2.7%
−6.9 ptssince 2013
from 9.6% in 2013
US average: 8.4%
65.5%
−7.5 ptssince 2020
from 73.0% in 2020
US average: 54.8%
Direct-purchase
17.2%
+2.6 ptssince 2020
from 14.6% in 2020
US average: 13.8%
27.3%
+12.8 ptssince 2020
from 14.5% in 2020
US average: 18.4%
6.9%
+1.7 ptssince 2020
from 5.2% in 2020
US average: 20.9%
VA health care
3.9%
+1.3 ptssince 2020
from 2.6% in 2020
US average: 2.2%
Any private
84.8%
−4.2 ptssince 2020
from 89.0% in 2020
US average: 67.1%
Any public
34.1%
+13.1 ptssince 2020
from 21.0% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)24.3%(45)
US avg: 26.4%
Gulf War (1990s)44.9%(83)
US avg: 24.3%
Vietnam era64.9%(120)
US avg: 33.1%
Korean War7%(13)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 185 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Massanutten, Virginia?

Massanutten, Virginia has about 2,261 residents according to the 2024 American Community Survey.

What is the median household income in Massanutten, Virginia?

The typical household in Massanutten, Virginia earns about $108,207 a year. Half of households make more than that, and half make less.

Is Massanutten, Virginia expensive?

In Massanutten, Virginia, the median home is worth about $396,900, and the typical rent is about $998 a month.

How educated are people in Massanutten, Virginia?

About 53.9% of adults age 25 and over in Massanutten, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Massanutten, Virginia?

About 1.9% of people in Massanutten, Virginia live below the federal poverty line.

Has Massanutten, Virginia grown since 1990?

Yes, Massanutten, Virginia has grown since 1990. The population has added about 1,302 residents, a change of about 136 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →