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CITY

Massanutten

Virginia · 2,261 residents · 9.904 sq mi
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The short version

Massanutten is significantly wealthier than the US average, with a median household income of $108,207. Population has grown 16% since 2000. 54% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $396,900. With a median age of 53.7, the population is older than the US median of 38.9. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 53.7
US median: 38.9
More educated
54% hold a bachelor's degree
US average: 36%
Less affordable
home values up 59%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,261
+16%since 2000
from 1,945 in 2000
1990 – 2024
Population density
228 / sq mi
+16%since 2000
from 196 / sq mi in 2000
US average: 281
Median age
53.7
+44%since 2000
from 37.4 in 2000
US average: 38.9
Population, 1990 – 2024
7951K2K2K3K1990201020202024Massanutten
20242K
1990201020202024
Section 02

Income & economy

Median household income
$108,207
−3%inflation adjusted, since 2000
from $61,316 in 2000
US average: $82,259
1990 – 2024
Per capita income
$67,706
+179%since 2000
from $24,292 in 2000
US average: $44,673
Households earning $100K+
71.7%
+17.5 ptssince 2009
from 54.3% in 2009
US average: 53.3%
Poverty rate
1.9%
−1.2 ptssince 2000
from 3.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.431
+22%since 2010
from 0.354 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.5%
US avg: 10.8%
Retail trade10.7%
US avg: 9.9%
Other services4.5%
US avg: 6.7%
Public administration4.5%
US avg: 4.8%
Wholesale trade2.2%
US avg: 6.9%
Arts, entertainment, food1.6%
US avg: 1.9%
Transportation & warehousing1.5%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Finance & insurance0%
US avg: 5.9%
Professional, scientific, technical0%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$396,900
+59%inflation adjusted, since 2000
from $137,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$998
−36%inflation adjusted, since 2000
from $850 in 2000
US average: $1,442
Owner-occupied
93.3%
+5.8 ptssince 2000
from 87.5% in 2000
6.7% rent
Vacancy rate
55.9%
+26.0 ptssince 2009
from 29.9% in 2009
US average: 10.0%
Owner cost-burdened
13.0%
−4.3 ptssince 2009
from 17.3% in 2009
US average: 22.9%
Renter cost-burdened
38.1%
+23.9 ptssince 2009
from 14.2% in 2009
US average: 47.4%
Afford Score
3.7
+64%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
43
RELATED:See current rent listings in Massanutten on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.1%(1,831)
Black2.1%(40)
Hispanic / Latino1.5%(29)
Asian0.7%(13)
Other0%
Diversity Score10.4%(202)
2024
White, non-Hispanic78.6%(1,778)
Black2.9%(65)
Hispanic / Latino16.9%(381)
Asian0.9%(21)
Other0.7%(16)
Diversity Score44%(996)
Diversity Score
44
+323%since 2000
from 10 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
53.9%
+6.3 ptssince 2000
from 47.6% in 2000
US average: 35.6%
High school or higher
96.7%
+0.7 ptssince 2000
from 96.0% in 2000
US average: 89.6%
Graduate degree
29.3%
+13.5 ptssince 2000
from 15.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.1 min
+36%since 2000
from 18.4 min in 2000
US average: 26.5
Drive alone to work
81.1%
−12.4 ptssince 2009
from 93.4% in 2009
US average: 68.9%
Carpooled to work
6.6%
+4.9 ptssince 2009
from 1.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
12.3%
+8.4 ptssince 2009
from 3.9% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
3.8%
+1.6 ptssince 2009
from 2.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.7%
−2.1 ptssince 2011
from 3.9% in 2011
US average: 5.2%
Labor force participation
63.9%
−11.7 ptssince 2011
from 75.6% in 2011
US average: 63.5%
Self-employed
29.9%
+19.2 ptssince 2009
from 10.7% in 2009
US average: 13.1%
Management & professional
51.9%
−16.7 ptssince 2009
from 68.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
+3.3 ptssince 2009
from 46.4% in 2009
Female
50.3%
−3.3 ptssince 2009
from 53.6% in 2009
Foreign born
12.2%
+9.3 ptssince 2009
from 2.9% in 2009
US average: 14.1%
Veterans
9.2%
−38.2 ptssince 2009
from 47.4% in 2009
US average: 6.2%
With a disability
10.8%
+3.2 ptssince 2012
from 7.6% in 2012
US average: 13.3%
Uninsured
2.7%
−87.7 ptssince 2013
from 90.4% in 2013
US average: 8.4%
Broadband at home
98.1%
+8.8 ptssince 2017
from 89.3% in 2017
US average: 91.0%
English only at home
79.9%
−18.1 ptssince 2016
from 98.0% in 2016
US average: 77.7%
Spanish at home
15.2%
+14.4 ptssince 2016
from 0.8% in 2016
US average: 13.6%
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Compare Massanutten to nearby cities

MASSANUTTEN VS
Harrisonburg
Income$62,254−42%
Home value$299,100−25%
Population50,839+2149%
SEE FULL COMPARISON →
MASSANUTTEN VS
Crozet
Income$129,417+20%
Home value$547,200+38%
Population9,289+311%
SEE FULL COMPARISON →
MASSANUTTEN VS
Staunton
Income$65,581−39%
Home value$259,200−35%
Population26,801+1085%
SEE FULL COMPARISON →
MASSANUTTEN VS
Hollymead
Income$118,250+9%
Home value$435,300+10%
Population8,482+275%
SEE FULL COMPARISON →
Frequently asked

How many people live in Massanutten, Virginia?

Massanutten, Virginia has about 2,261 residents according to the 2024 American Community Survey.

What is the median household income in Massanutten, Virginia?

The typical household in Massanutten, Virginia earns about $108,207 a year. Half of households make more than that, and half make less.

Is Massanutten, Virginia expensive?

In Massanutten, Virginia, the median home is worth about $396,900, and the typical rent is about $998 a month.

How educated are people in Massanutten, Virginia?

About 53.9% of adults age 25 and over in Massanutten, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Massanutten, Virginia?

About 1.9% of people in Massanutten, Virginia live below the federal poverty line.

Has Massanutten, Virginia grown since 1990?

Yes, Massanutten, Virginia has grown since 1990. The population has added about 1,302 residents, a change of about 136 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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