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METRO AREA · 2020 ACS

Harrisonburg Metro

Harrisonburg, VA · 2 counties · 135,571 residents · 867.13 sq mi
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The short version

Harrisonburg has lower-than-average household income, with a median household income of $58,618. Population has grown 25% since 2000. Median home value has more than doubled since 2000, reaching $218,555. At a median age of 34.3, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 34.3
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Less affordable
home values up 33%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
135,571
+25%since 2000
from 108,193 in 2000
1990 – 2025
Population density
156 / sq mi
+25%since 2000
from 125 / sq mi in 2000
US average: 280
Median age
34.3
+7%since 2000
from 31.9 in 2000
US average: 38.8
Population, 1990 – 2024
83K98K113K127K142K1990201020202024Harrisonburg
2024137K
1990201020202024
Section 02

Income & economy

Median household income
$58,618
+6%inflation adjusted, since 2000
from $36,709 in 2000
US average: $66,278
1990 – 2024
Per capita income
$29,570
+71%since 2000
from $17,337 in 2000
US average: $35,364
Households earning $100K+
37.5%
+12.7 ptssince 2009
from 24.8% in 2009
US average: 43.9%
Poverty rate
14.7%
−1.7 ptssince 2000
from 16.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade14%
US avg: 10%
Information11.9%
US avg: 11.1%
Wholesale trade6.6%
US avg: 6.7%
Finance & insurance3.8%
US avg: 5.5%
Agriculture, forestry, fishing3.5%
US avg: 1.7%
Professional, scientific, technical3.4%
US avg: 4.7%
Other services3.3%
US avg: 6.6%
Construction3.2%
US avg: 1.2%
Transportation & warehousing2.5%
US avg: 2.5%
Public administration2%
US avg: 4.7%
Arts, entertainment, food1.1%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$218,555
+33%inflation adjusted, since 2000
from $109,222 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$928
+28%inflation adjusted, since 2000
from $483 in 2000
US average: $1,124
Owner-occupied
58.6%
−4.8 ptssince 2000
from 63.4% in 2000
41.4% rent
Afford Score
3.7
+25%since 2000
from 3.0 in 2000
1990 – 2024
RELATED:See current rent listings in Harrisonburg on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.1%(96,354)
Black2.9%(3,134)
Hispanic / Latino5.4%(5,801)
Asian1.3%(1,436)
Other0%
Diversity Score22.6%(24,466)
Segregation Score0%
2020
White, non-Hispanic75.8%(102,821)
Black4.2%(5,674)
Hispanic / Latino14.1%(19,138)
Asian2.2%(3,009)
Other2.7%(3,721)
Diversity Score48.9%(66,270)
Segregation Score36.9%(50,042)
Diversity Score
49
+116%since 2000
from 23 in 2000
1990 – 2024
Segregation Score
37
Section 05

Education

Bachelor's degree or higher
30.2%
+7.5 ptssince 2000
from 22.7% in 2000
US average: 32.9%
High school or higher
84.6%
+10.5 ptssince 2000
from 74.0% in 2000
US average: 88.5%
Graduate degree
12.6%
+4.2 ptssince 2000
from 8.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
19.9 min
+54%since 2000
from 12.9 min in 2000
US average: 26.9
Drive alone to work
77.1%
−0.7 ptssince 2009
from 77.7% in 2009
US average: 75.1%
No vehicle available
5.8%
−1.2 ptssince 2009
from 7.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.7%
−1.7 ptssince 2011
from 5.4% in 2011
US average: 5.4%
Labor force participation
62.1%
+1.4 ptssince 2011
from 60.7% in 2011
US average: 63.4%
Management & professional
33.0%
−26.7 ptssince 2009
from 59.7% in 2009
US average: 39.3%
Section 08

People & community

Male
48.8%
−0.3 ptssince 2009
from 49.1% in 2009
Female
51.2%
+0.3 ptssince 2009
from 50.9% in 2009
Foreign born
9.7%
+1.7 ptssince 2009
from 8.0% in 2009
US average: 13.5%
Uninsured
10.6%
−74.8 ptssince 2013
from 85.3% in 2013
US average: 8.8%
In this metro

Principal cities

HarrisonburgCENTRAL50,839
What's inside

2 component counties

Rockingham CountyCENTRAL89,316HarrisonburgCENTRAL50,839
Drill deeper

Metros similar to Harrisonburg

Flagstaff
Pop 144,368
Jefferson City
Pop 152,712
Missoula
Pop 128,698
Ames
Pop 128,090
Places similar to Harrisonburg
Head to head

Compare Harrisonburg side by side

HARRISONBURG VS
Flagstaff
Income$72,966+24%
Home value$448,000+105%
Population144,368+3%
SEE FULL COMPARISON →
HARRISONBURG VS
Jefferson City
Income$73,899+26%
Home value$215,872−1%
Population152,712+9%
SEE FULL COMPARISON →
HARRISONBURG VS
Missoula
Income$75,118+28%
Home value$467,845+114%
Population128,698−8%
SEE FULL COMPARISON →
HARRISONBURG VS
Ames
Income$72,589+24%
Home value$248,988+14%
Population128,090−9%
SEE FULL COMPARISON →
Frequently asked

How many people live in Harrisonburg, VA?

Harrisonburg, VA has about 135,571 residents according to the 2020 American Community Survey.

What is the median household income in Harrisonburg, VA?

The typical household in Harrisonburg, VA earns about $58,618 a year. Half of households make more than that, and half make less.

Is Harrisonburg, VA expensive?

In Harrisonburg, VA, the median home is worth about $218,555, and the typical rent is about $928 a month.

How educated are people in Harrisonburg, VA?

About 30.2% of adults age 25 and over in Harrisonburg, VA hold a bachelor's degree or higher.

What is the poverty rate in Harrisonburg, VA?

About 14.7% of people in Harrisonburg, VA live below the federal poverty line.

Has Harrisonburg, VA grown since 1990?

Yes, Harrisonburg, VA has grown since 1990. The population has added about 47,382 residents, a change of about 54 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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