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METRO AREA

Sierra Vista Metro

Sierra Vista-Douglas, AZ · 1 counties · 126,332 residents (2025 est.) · 6,209.863 sq mi
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The short version

Sierra Vista has notably lower household income than the US average, with a median household income of $59,742. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $218,300.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.0
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 49%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
125,566
+7%since 2000
from 117,755 in 2000
1990 – 2025
Population density
20 / sq mi
+7%since 2000
from 19 / sq mi in 2000
US average: 281
Median age
43.0
+17%since 2000
from 36.9 in 2000
US average: 38.9

PEP 2025 EST:126,332 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
94K104K114K125K135K1990201020202024Sierra Vista
2024126K
1990201020202024
Section 02

Income & economy

Median household income
$59,742
+2%inflation adjusted, since 2000
from $32,105 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,002
+106%since 2000
from $15,988 in 2000
US average: $44,673
Households earning $100K+
39.4%
+13.7 ptssince 2009
from 25.7% in 2009
US average: 53.3%
Poverty rate
15.4%
−2.3 ptssince 2000
from 17.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.446
+2%since 2010
from 0.435 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.7%
US avg: 10.8%
Wholesale trade7.2%
US avg: 6.9%
Finance & insurance6.1%
US avg: 5.9%
Professional, scientific, technical4.1%
US avg: 5.1%
Other services4%
US avg: 6.7%
Retail trade3.7%
US avg: 9.9%
Agriculture, forestry, fishing3.1%
US avg: 1.6%
Public administration2.4%
US avg: 4.8%
Construction2.3%
US avg: 1.2%
Education & health services1.9%
US avg: 0.9%
Arts, entertainment, food1.2%
US avg: 1.9%
Transportation & warehousing1.1%
US avg: 2.2%
Manufacturing0.8%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$218,300
+49%inflation adjusted, since 2000
from $80,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$995
+16%inflation adjusted, since 2000
from $470 in 2000
US average: $1,442
Owner-occupied
71.0%
+3.8 ptssince 2000
from 67.3% in 2000
29.0% rent
Vacancy rate
14.6%
−0.6 ptssince 2009
from 15.2% in 2009
US average: 10.0%
Owner cost-burdened
19.4%
−4.4 ptssince 2009
from 23.8% in 2009
US average: 22.9%
Renter cost-burdened
43.1%
+2.7 ptssince 2009
from 40.3% in 2009
US average: 47.4%
Afford Score
3.7
+46%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
26
RELATED:See current rent listings in Sierra Vista on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic60.1%(70,754)
Black4.3%(5,062)
Hispanic / Latino30.7%(36,134)
Asian1.6%(1,876)
Other0%
Diversity Score63.8%(75,156)
Segregation Score0%
2024
White, non-Hispanic54.1%(67,885)
Black2.9%(3,682)
Hispanic / Latino34.7%(43,531)
Asian1.9%(2,330)
Other6.5%(8,138)
Diversity Score72.8%(91,369)
Segregation Score35.1%(44,054)
Diversity Score
73
+14%since 2000
from 64 in 2000
1990 – 2024
Segregation Score
35
+4%since 2020
from 34 in 2020
Section 05

Education

Bachelor's degree or higher
28.1%
+9.3 ptssince 2000
from 18.8% in 2000
US average: 35.6%
High school or higher
89.3%
+9.8 ptssince 2000
from 79.5% in 2000
US average: 89.6%
Graduate degree
11.2%
+4.8 ptssince 2000
from 6.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.4 min
+60%since 2000
from 14.6 min in 2000
US average: 26.5
Drive alone to work
74.1%
−2.8 ptssince 2009
from 76.9% in 2009
US average: 68.9%
Carpooled to work
9.1%
−2.0 ptssince 2009
from 11.1% in 2009
US average: 8.5%
Public transit
0.1%
−0.4 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
12.2%
+7.0 ptssince 2009
from 5.2% in 2009
US average: 15.0%
Walked to work
2.4%
−1.9 ptssince 2009
from 4.3% in 2009
US average: 2.4%
Biked to work
0.2%
−0.1 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
5.3%
−0.3 ptssince 2009
from 5.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.4%
−1.2 ptssince 2011
from 8.6% in 2011
US average: 5.2%
Labor force participation
49.4%
−5.1 ptssince 2011
from 54.6% in 2011
US average: 63.5%
Self-employed
13.9%
−1.1 ptssince 2009
from 15.0% in 2009
US average: 13.1%
Management & professional
38.4%
−27.0 ptssince 2009
from 65.4% in 2009
US average: 42.5%
Section 08

People & community

Male
50.8%
+1.1 ptssince 2009
from 49.7% in 2009
Female
49.2%
−1.1 ptssince 2009
from 50.3% in 2009
Foreign born
11.3%
−1.0 ptssince 2009
from 12.3% in 2009
US average: 14.1%
Veterans
17.4%
−30.6 ptssince 2009
from 48.0% in 2009
US average: 6.2%
With a disability
19.2%
+2.6 ptssince 2012
from 16.6% in 2012
US average: 13.3%
Uninsured
8.3%
−79.0 ptssince 2013
from 87.3% in 2013
US average: 8.4%
Broadband at home
87.5%
+11.3 ptssince 2017
from 76.2% in 2017
US average: 91.0%
English only at home
73.2%
+2.2 ptssince 2016
from 71.0% in 2016
US average: 77.7%
Spanish at home
23.2%
−1.9 ptssince 2016
from 25.1% in 2016
US average: 13.6%
In this metro

Principal cities

Sierra VistaCENTRAL44,907DouglasCENTRAL16,038
What's inside

1 component county

Cochise CountyCENTRAL126,332
Drill deeper

Metros similar to Sierra Vista

Mansfield
Pop 124,893
Goldsboro
Pop 122,278
Lawton
Pop 127,590
Jamestown
Pop 124,126
Places similar to Sierra Vista
Head to head

Compare Sierra Vista side by side

SIERRA VISTA VS
Mansfield
Income$59,509same
Home value$164,800−25%
Population124,893−1%
SEE FULL COMPARISON →
SIERRA VISTA VS
Goldsboro
Income$59,733same
Home value$178,700−18%
Population122,278−3%
SEE FULL COMPARISON →
SIERRA VISTA VS
Lawton
Income$60,660+2%
Home value$161,650−26%
Population127,590+1%
SEE FULL COMPARISON →
SIERRA VISTA VS
Jamestown
Income$58,351−2%
Home value$127,900−41%
Population124,126−2%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sierra Vista-Douglas, AZ?

Sierra Vista-Douglas, AZ has about 125,566 residents according to the 2024 American Community Survey.

What is the median household income in Sierra Vista-Douglas, AZ?

The typical household in Sierra Vista-Douglas, AZ earns about $59,742 a year. Half of households make more than that, and half make less.

Is Sierra Vista-Douglas, AZ expensive?

In Sierra Vista-Douglas, AZ, the median home is worth about $218,300, and the typical rent is about $995 a month.

How educated are people in Sierra Vista-Douglas, AZ?

About 28.1% of adults age 25 and over in Sierra Vista-Douglas, AZ hold a bachelor's degree or higher.

What is the poverty rate in Sierra Vista-Douglas, AZ?

About 15.4% of people in Sierra Vista-Douglas, AZ live below the federal poverty line.

Has Sierra Vista-Douglas, AZ grown since 1990?

Yes, Sierra Vista-Douglas, AZ has grown since 1990. The population has added about 27,942 residents, a change of about 29 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →