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METRO AREA

Sierra Vista Metro

Sierra Vista-Douglas, AZ · 1 counties · 126,332 residents (2025 est.) · 6,210 sq mi
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The short version

Sierra Vista is a metro area of 125,566 people. Density works out to 20 people per square mile. The median age is 43.0, about 4 years above the US median. The typical home is worth $218,300, having more than doubled since 2000. About 28% of adults have finished a four-year degree. Renters pay $995 a month at the median.

At a glance
Lower income
median household income $59,742, below the US median
US median: $82,259
Older
median age 43.0
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 49%, inflation adjusted
US median home: $376,019
Unique to this place

What stands out about Sierra Vista

What changed most since 1990

  • White share63.4% → 54.1% (−9.3 pts)US over the same years: −17.8 pts
  • Median age32.9 → 43.0 (+10.1 years)US over the same years: +6.0 years
  • Homes owned by their occupants63.6% → 71.0% (+7.4 pts)US over the same years: +0.9 pts

Among the 11 metro and micro areas based in Arizona

  • 8th in household income$59,742
  • 5th in share with a bachelor's degree28.1%
  • 8th in home value$218,300
  • 6th in diversity score72.8
Section 01

Population & growth

Total population
125,566
+7%since 2000
from 117,755 in 2000
126,332 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
20 / sq mi
+7%since 2000
from 19 / sq mi in 2000
US average: 281
Median age
43.0
+17%since 2000
from 36.9 in 2000
US average: 38.9
Land area
6,210 sq mi
Population, 1990 – 2024
94K104K114K125K135K19902000201020202024Sierra Vista
2024126K
1990201020202024
Age distribution, 2024
Under 55.1%(6,356)
US avg: 5.6%
5 to 95.9%(7,357)
US avg: 6%
10 to 145.9%(7,449)
US avg: 6.4%
15 to 196.2%(7,782)
US avg: 6.6%
20 to 245.5%(6,844)
US avg: 6.5%
25 to 3412.1%(15,226)
US avg: 13.7%
35 to 4411.7%(14,676)
US avg: 13.2%
45 to 5410.1%(12,710)
US avg: 12.2%
55 to 6412.7%(16,002)
US avg: 12.7%
65 to 7414.2%(17,877)
US avg: 10.2%
75 to 848.7%(10,904)
US avg: 5.1%
85 and over1.9%(2,383)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$59,742
+2%inflation adjusted, since 2000
from $32,105 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,002
+106%since 2000
from $15,988 in 2000
US average: $44,673
Households earning $100K+
39.4%
+13.7 ptssince 2009
from 25.7% in 2009
US average: 53.3%
Poverty rate
15.4%
−2.3 ptssince 2000
from 17.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.446
+2%since 2010
from 0.435 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.7%
US avg: 10.8%
Wholesale trade7.2%
US avg: 6.9%
Finance & insurance6.1%
US avg: 5.9%
Professional, scientific, technical4.1%
US avg: 5.1%
Other services4%
US avg: 6.7%
Retail trade3.7%
US avg: 9.9%
Agriculture, forestry, fishing3.1%
US avg: 1.6%
Public administration2.4%
US avg: 4.8%
Construction2.3%
US avg: 1.2%
Education & health services1.9%
US avg: 0.9%
Arts, entertainment, food1.2%
US avg: 1.9%
Transportation & warehousing1.1%
US avg: 2.2%
Manufacturing0.8%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$218,300
+49%inflation adjusted, since 2000
from $80,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$995
+16%inflation adjusted, since 2000
from $470 in 2000
US average: $1,442
Owner-occupied
71.0%
+3.8 ptssince 2000
from 67.3% in 2000
29.0% rent
Vacancy rate
14.6%
−0.6 ptssince 2009
from 15.2% in 2009
US average: 10.0%
Persons per household
2.35 people
−6%since 2009
from 2.51 people in 2009
US average: 2.54
Owner cost-burdened
19.4%
−4.4 ptssince 2009
from 23.8% in 2009
US average: 22.9%
Renter cost-burdened
43.1%
+2.7 ptssince 2009
from 40.3% in 2009
US average: 47.4%
Afford Score
3.7
+6%since 2009
from 3.4 in 2009
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
26
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic60.1%(70,754)
Black4.3%(5,062)
Hispanic / Latino30.7%(36,134)
Asian1.6%(1,876)
Other0%
2024
White, non-Hispanic54.1%(67,885)
Black2.9%(3,682)
Hispanic / Latino34.7%(43,531)
Asian1.9%(2,330)
Other6.5%(8,138)
Diversity Score
73
+6%since 2009
from 68 in 2009
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
35
+4%since 2020
from 34 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican30.7%(38,609)
Puerto Rican1.2%(1,541)
Spaniard0.4%(511)
Panamanian0.3%(318)
Cuban0.2%(242)
Guatemalan0.2%(242)
Chilean0.1%(143)
Nicaraguan0.1%(119)
Honduran0.1%(98)
Salvadoran0.1%(98)
+ 7 more hispanic origin groups with data
Costa Rican0.1%(95)
Peruvian0.1%(87)
Venezuelan0.1%(82)
Colombian0.1%(79)
Ecuadorian0.1%(75)
Dominican0%(47)
Argentine0%(35)
Asian origin
Filipino0.6%(727)
Korean0.3%(410)
Vietnamese0.2%(268)
Japanese0.2%(205)
Asian Indian0.1%(159)
Chinese0.1%(149)
Nepalese0.1%(140)
Kazakh0%(52)
Taiwanese0%(34)
Cambodian0%(31)
Laotian0%(24)
+ 3 more asian origin groups with data
Thai0%(4)
Burmese0%(2)
Pacific Islander origin
Fijian0%(48)
Chamorro0%(34)
Samoan0%(6)
Ancestry
German13.3%(16,735)
English12.6%(15,884)
Irish9.1%(11,398)
American3.5%(4,411)
Italian2.8%(3,559)
French2.3%(2,852)
Scottish2.1%(2,588)
Polish1.4%(1,769)
Swedish1.1%(1,424)
Norwegian1%(1,314)
Dutch1%(1,281)
Scotch-Irish0.8%(1,060)
+ 44 more ancestry groups with data
Welsh0.8%(959)
Czech0.5%(595)
Danish0.4%(484)
Russian0.4%(462)
Arab0.4%(450)
British0.3%(428)
Swiss0.3%(332)
Austrian0.3%(326)
Hungarian0.2%(255)
Finnish0.2%(226)
West Indian0.2%(224)
Portuguese0.2%(223)
Ukrainian0.2%(201)
Canadian0.1%(157)
Greek0.1%(132)
Iranian0.1%(106)
Lithuanian0.1%(97)
Lebanese0.1%(96)
Serbian0.1%(91)
Syrian0.1%(87)
Nigerian0.1%(87)
Jamaican0.1%(82)
Guyanese0.1%(73)
Moroccan0.1%(71)
Egyptian0%(61)
Romanian0%(55)
Slovak0%(52)
Haitian0%(50)
Jordanian0%(44)
Belgian0%(33)
Latvian0%(33)
Croatian0%(31)
Armenian0%(27)
Brazilian0%(27)
Bulgarian0%(21)
Turkish0%(16)
Ethiopian0%(12)
Iraqi0%(4)
Slovene0%(2)
Section 05

Education

Bachelor's degree or higher
28.1%
+9.3 ptssince 2000
from 18.8% in 2000
US average: 35.6%
High school or higher
89.3%
+9.8 ptssince 2000
from 79.5% in 2000
US average: 89.6%
Graduate degree
11.2%
+4.8 ptssince 2000
from 6.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.4 min
+60%since 2000
from 14.6 min in 2000
US average: 26.5
Drive alone to work
74.1%
−2.8 ptssince 2009
from 76.9% in 2009
US average: 68.9%
Carpooled to work
9.1%
−2.0 ptssince 2009
from 11.1% in 2009
US average: 8.5%
Public transit
0.1%
−0.4 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
12.2%
+7.0 ptssince 2009
from 5.2% in 2009
US average: 15.0%
Walked to work
2.4%
−1.9 ptssince 2009
from 4.3% in 2009
US average: 2.4%
Biked to work
0.2%
−0.1 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
5.3%
−0.3 ptssince 2009
from 5.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.4%
−1.2 ptssince 2011
from 8.6% in 2011
US average: 5.2%
Labor force participation
49.4%
−5.1 ptssince 2011
from 54.6% in 2011
US average: 63.5%
Women 20-64 in the labor force
64.2%
+3.1 ptssince 2020
from 61.1% in 2020
US average: 74.6%
Self-employed
13.9%
−1.1 ptssince 2009
from 15.0% in 2009
US average: 13.1%
Management & professional
38.4%
+2.8 ptssince 2009
from 35.6% in 2009
US average: 42.5%
Section 08

People & community

Male
50.8%
+1.1 ptssince 2009
from 49.7% in 2009
Female
49.2%
−1.1 ptssince 2009
from 50.3% in 2009
Foreign born
11.3%
−1.0 ptssince 2009
from 12.3% in 2009
US average: 14.1%
Veterans
17.4%
−4.0 ptssince 2009
from 21.4% in 2009
US average: 6.2%
With a disability
19.2%
+2.6 ptssince 2012
from 16.6% in 2012
US average: 13.3%
Uninsured
8.3%
−4.4 ptssince 2013
from 12.7% in 2013
US average: 8.4%
Broadband at home
87.5%
+11.3 ptssince 2017
from 76.2% in 2017
US average: 91.0%
Computer in household
94.8%
+4.1 ptssince 2020
from 90.7% in 2020
US average: 95.5%
Same house as last year
86.2%
+2.1 ptssince 2020
from 84.1% in 2020
US average: 87.7%
English only at home
73.2%
+2.2 ptssince 2016
from 71.0% in 2016
US average: 77.7%
Spanish at home
23.2%
−1.9 ptssince 2016
from 25.1% in 2016
US average: 13.6%
Marital status
Men 15+
Never married35.3%(18,750)
Married48.2%(25,568)
Widowed3.9%(2,063)
Divorced12.6%(6,694)
Women 15+
Never married24.3%(12,460)
Married50.3%(25,829)
Widowed11.5%(5,916)
Divorced13.9%(7,124)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
8.3%
−4.4 ptssince 2013
from 12.7% in 2013
US average: 8.4%
Employer-based
40.3%
−2.3 ptssince 2020
from 42.6% in 2020
US average: 54.8%
Direct-purchase
15.0%
+0.4 ptssince 2020
from 14.6% in 2020
US average: 13.8%
Medicare
28.1%
+2.8 ptssince 2020
from 25.3% in 2020
US average: 18.4%
Medicaid
27.5%
+0.7 ptssince 2020
from 26.8% in 2020
US average: 20.9%
VA health care
8.1%
+0.5 ptssince 2020
from 7.6% in 2020
US average: 2.2%
Any private
60.6%
−2.2 ptssince 2020
from 62.8% in 2020
US average: 67.1%
Any public
54.1%
+2.7 ptssince 2020
from 51.4% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)30.9%(5,166)
US avg: 26.4%
Gulf War (1990s)37.2%(6,208)
US avg: 24.3%
Vietnam era33.4%(5,588)
US avg: 33.1%
Korean War3.1%(520)
US avg: 4.5%
World War II0.1%(24)
US avg: 1%

Share of the 16,707 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time

Sierra Vista, decade by decade

Sierra Vista population, inflation-adjusted income and home value, education, and diversity by year
YearPopulationMedian household incomeMedian home valueBachelor's degree+Diversity score
199097,624$53,822$143,28416.1%64.3
2000117,755$58,484$146,09718.8%67.7
2010131,346$64,557$222,83521.4%68.7
2020125,447$62,426$181,92725.6%73.1
2024125,566$59,742$218,30028.1%72.8

Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.

In this metro

Largest cities

Sierra VistaCENTRAL44,907DouglasCENTRAL16,038Sierra Vista Southeast14,330Benson5,532Bisbee4,860Willcox3,189Whetstone2,971Pirtleville1,939Mescal1,760Huachuca City1,583Tombstone1,376St. David1,098Naco1,060Miracle Valley716Sunsites611Bowie384Palominas253McNeal246San Simon244Elfrida194Sunizona191Dragoon85
What's inside

1 component county

Cochise CountyCENTRAL126,332
Drill deeper

Metros similar to Sierra Vista

Mansfield
Pop 124,893
Goldsboro
Pop 122,278
Lawton
Pop 127,590
Jamestown
Pop 124,126
Places similar to Sierra Vista
Head to head

Compare Sierra Vista side by side

SIERRA VISTA VS
Mansfield
Income$59,509same
Home value$164,800−25%
Population124,893−1%
SEE FULL COMPARISON →
SIERRA VISTA VS
Goldsboro
Income$59,733same
Home value$178,700−18%
Population122,278−3%
SEE FULL COMPARISON →
SIERRA VISTA VS
Lawton
Income$60,660+2%
Home value$161,650−26%
Population127,590+1%
SEE FULL COMPARISON →
SIERRA VISTA VS
Jamestown
Income$58,351−2%
Home value$127,900−41%
Population124,126−2%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sierra Vista-Douglas, AZ?

Sierra Vista-Douglas, AZ has about 125,566 residents according to the 2024 American Community Survey.

What is the median household income in Sierra Vista-Douglas, AZ?

The typical household in Sierra Vista-Douglas, AZ earns about $59,742 a year. Half of households make more than that, and half make less.

Is Sierra Vista-Douglas, AZ expensive?

In Sierra Vista-Douglas, AZ, the median home is worth about $218,300, and the typical rent is about $995 a month.

How educated are people in Sierra Vista-Douglas, AZ?

About 28.1% of adults age 25 and over in Sierra Vista-Douglas, AZ hold a bachelor's degree or higher.

What is the poverty rate in Sierra Vista-Douglas, AZ?

About 15.4% of people in Sierra Vista-Douglas, AZ live below the federal poverty line.

Has Sierra Vista-Douglas, AZ grown since 1990?

Yes, Sierra Vista-Douglas, AZ has grown since 1990. The population has added about 27,942 residents, a change of about 29 percent over that period.

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Explore from here

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →

Sierra Vista-Douglas, AZ: population, income & housing data · CensusEasy