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CITY

Rochester Hills

Michigan · 77,539 residents (2025 est.) · 32.8 sq mi
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The short version

Rochester Hills is home to 77,089 people in Michigan. This is an unusually credentialed place: 61% of adults have a four-year degree. That is roughly 66% ahead of the Michigan median. That puts it in the top 4% of US cities for household income. 77% of homes are owner-occupied. The median household earns $120,694, about 47% above the national median.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 41.0
US median: 38.9
More educated
61% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
77,089
+12%since 2000
from 68,825 in 2000
77,539 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
2,350 / sq mi
+11%since 2009
from 2,110 / sq mi in 2009
US average: 281
Median age
41.0
+8%since 2000
from 38.1 in 2000
US average: 38.9
Land area
32.8 sq mi
Population, 1990 – 2024
60K65K69K74K79K19902000201020202024Rochester Hills
202477K
1990201020202024
Age distribution, 2024
Under 54.6%(3,579)
US avg: 5.6%
5 to 96.1%(4,685)
US avg: 6%
10 to 146.9%(5,311)
US avg: 6.4%
15 to 197.7%(5,938)
US avg: 6.6%
20 to 245.8%(4,507)
US avg: 6.5%
25 to 3410.7%(8,268)
US avg: 13.7%
35 to 4413.4%(10,327)
US avg: 13.2%
45 to 5413.4%(10,364)
US avg: 12.2%
55 to 6413.2%(10,152)
US avg: 12.7%
65 to 7410.3%(7,926)
US avg: 10.2%
75 to 845.7%(4,432)
US avg: 5.1%
85 and over2.1%(1,600)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$120,694
−12%inflation adjusted, since 2000
from $74,912 in 2000
US average: $82,259
1990 – 2024
Per capita income
$57,833
+65%since 2000
from $35,070 in 2000
US average: $44,673
Households earning $100K+
70.7%
+17.2 ptssince 2009
from 53.5% in 2009
US average: 53.3%
Poverty rate
5.2%
+1.7 ptssince 2000
from 3.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.417
−4%since 2010
from 0.434 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade25.2%
US avg: 9.9%
Information9%
US avg: 10.8%
Other services8.5%
US avg: 6.7%
Public administration6.5%
US avg: 4.8%
Wholesale trade3.5%
US avg: 6.9%
Finance & insurance1.8%
US avg: 5.9%
Transportation & warehousing1.7%
US avg: 2.2%
Professional, scientific, technical1.6%
US avg: 5.1%
Arts, entertainment, food1.5%
US avg: 1.9%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Education & health services0.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$409,800
+5%inflation adjusted, since 2000
from $215,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,644
+9%inflation adjusted, since 2000
from $827 in 2000
US average: $1,442
Owner-occupied
76.7%
−2.4 ptssince 2000
from 79.1% in 2000
23.3% rent
Vacancy rate
4.6%
−2.1 ptssince 2009
from 6.8% in 2009
US average: 10.0%
Persons per household
2.54 people
−1%since 2009
from 2.56 people in 2009
US average: 2.54
Owner cost-burdened
15.6%
−11.7 ptssince 2009
from 27.3% in 2009
US average: 22.9%
Renter cost-burdened
38.6%
−6.3 ptssince 2009
from 44.9% in 2009
US average: 47.4%
Afford Score
3.4
+9%since 2009
from 3.1 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
64
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic87.1%(59,917)
Black2.4%(1,650)
Hispanic / Latino2.3%(1,576)
Asian6.7%(4,637)
Other0%
2024
White, non-Hispanic71.3%(55,003)
Black3.5%(2,690)
Hispanic / Latino5.1%(3,906)
Asian14.5%(11,162)
Other5.6%(4,328)
Diversity Score
58
+38%since 2009
from 42 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.6%(2,769)
Puerto Rican0.2%(189)
Argentine0.2%(179)
Colombian0.2%(152)
Spaniard0.2%(149)
Venezuelan0.1%(63)
Cuban0.1%(50)
Peruvian0%(26)
+ 3 more hispanic origin groups with data
Asian origin
Asian Indian6.3%(4,867)
Chinese2.8%(2,173)
Korean2.1%(1,588)
Filipino0.8%(647)
Pakistani0.8%(639)
Vietnamese0.5%(395)
Japanese0.4%(313)
Thai0.2%(138)
Taiwanese0.2%(128)
Bangladeshi0.1%(85)
Nepalese0%(27)
Hmong0%(23)
+ 1 more asian origin group with data
Laotian0%(12)
Pacific Islander origin
Samoan0%(7)
Tongan0%(3)
Fijian0%(3)
Ancestry
German18.3%(14,133)
English12.1%(9,316)
Irish9.6%(7,400)
Polish9.5%(7,313)
Italian8.2%(6,318)
French2.9%(2,254)
American2.7%(2,087)
Scottish2.3%(1,771)
Arab2%(1,529)
Dutch1.5%(1,121)
Finnish1.1%(814)
Greek1%(801)
+ 44 more ancestry groups with data
Swedish1%(750)
Ukrainian0.9%(694)
Scotch-Irish0.9%(673)
Belgian0.8%(650)
Romanian0.8%(606)
Hungarian0.8%(602)
Austrian0.8%(585)
Lebanese0.7%(567)
Norwegian0.6%(442)
Brazilian0.6%(437)
Lithuanian0.5%(350)
Danish0.4%(326)
Russian0.4%(297)
Slovak0.4%(289)
Canadian0.3%(229)
Egyptian0.3%(221)
Czech0.3%(217)
Welsh0.3%(204)
Armenian0.2%(164)
British0.2%(155)
Iraqi0.2%(153)
Macedonian0.2%(136)
Jordanian0.2%(133)
Portuguese0.2%(125)
Croatian0.2%(124)
Syrian0.1%(95)
Swiss0.1%(91)
Serbian0.1%(89)
Ghanaian0.1%(87)
West Indian0.1%(73)
Moroccan0.1%(72)
Iranian0.1%(66)
Latvian0.1%(54)
Nigerian0.1%(45)
Palestinian0.1%(40)
Bulgarian0%(38)
Slovene0%(35)
Turkish0%(25)
Barbadian0%(17)
Jamaican0%(12)
Israeli0%(6)
Section 05

Education

Bachelor's degree or higher
61.4%
+14.1 ptssince 2000
from 47.3% in 2000
US average: 35.6%
High school or higher
97.0%
+4.3 ptssince 2000
from 92.7% in 2000
US average: 89.6%
Graduate degree
27.7%
+8.8 ptssince 2000
from 18.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.3 min
+30%since 2000
from 18.6 min in 2000
US average: 26.5
Drive alone to work
67.1%
−19.3 ptssince 2009
from 86.4% in 2009
US average: 68.9%
Carpooled to work
6.2%
+0.1 ptssince 2009
from 6.1% in 2009
US average: 8.5%
Public transit
0.4%
+0.1 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
23.6%
+19.4 ptssince 2009
from 4.2% in 2009
US average: 15.0%
Walked to work
1.6%
−0.7 ptssince 2009
from 2.3% in 2009
US average: 2.4%
Biked to work
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
4.7%
+0.5 ptssince 2009
from 4.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.1%
−4.1 ptssince 2011
from 8.2% in 2011
US average: 5.2%
Labor force participation
64.1%
−3.8 ptssince 2011
from 67.9% in 2011
US average: 63.5%
Women 20-64 in the labor force
73.0%
+3.8 ptssince 2020
from 69.2% in 2020
US average: 74.6%
Self-employed
8.8%
−0.7 ptssince 2009
from 9.5% in 2009
US average: 13.1%
Management & professional
61.5%
+7.4 ptssince 2009
from 54.1% in 2009
US average: 42.5%
Section 08

People & community

Male
49.2%
+0.2 ptssince 2009
from 49.0% in 2009
Female
50.8%
−0.2 ptssince 2009
from 51.0% in 2009
Foreign born
20.2%
+3.8 ptssince 2009
from 16.4% in 2009
US average: 14.1%
Veterans
3.9%
−4.1 ptssince 2009
from 7.9% in 2009
US average: 6.2%
With a disability
9.0%
+0.2 ptssince 2012
from 8.8% in 2012
US average: 13.3%
Uninsured
2.9%
−4.9 ptssince 2013
from 7.8% in 2013
US average: 8.4%
Broadband at home
95.6%
+6.0 ptssince 2017
from 89.6% in 2017
US average: 91.0%
Computer in household
96.9%
+1.4 ptssince 2020
from 95.5% in 2020
US average: 95.5%
Same house as last year
88.7%
Unchangedsince 2020
from 88.7% in 2020
US average: 87.7%
English only at home
76.4%
−3.9 ptssince 2016
from 80.3% in 2016
US average: 77.7%
Spanish at home
3.2%
+0.2 ptssince 2016
from 3.1% in 2016
US average: 13.6%
Marital status
Men 15+
Never married30.9%(9,627)
Married59.5%(18,540)
Widowed2%(632)
Divorced7.5%(2,336)
Women 15+
Never married27.1%(8,763)
Married55.2%(17,863)
Widowed7.5%(2,425)
Divorced10.3%(3,328)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
2.9%
−4.9 ptssince 2013
from 7.8% in 2013
US average: 8.4%
Employer-based
73.2%
−0.4 ptssince 2020
from 73.6% in 2020
US average: 54.8%
Direct-purchase
15.5%
−1.9 ptssince 2020
from 17.4% in 2020
US average: 13.8%
Medicare
18.1%
−0.5 ptssince 2020
from 18.6% in 2020
US average: 18.4%
Medicaid
9.6%
+2.1 ptssince 2020
from 7.5% in 2020
US average: 20.9%
VA health care
1.2%
−0.3 ptssince 2020
from 1.5% in 2020
US average: 2.2%
Any private
85.6%
−2.0 ptssince 2020
from 87.6% in 2020
US average: 67.1%
Any public
26.1%
+1.5 ptssince 2020
from 24.6% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)16.4%(380)
US avg: 26.4%
Gulf War (1990s)19.7%(458)
US avg: 24.3%
Vietnam era43.7%(1,014)
US avg: 33.1%
Korean War5.5%(128)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 2,322 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Head to head

Compare Rochester Hills to nearby cities

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ROCHESTER HILLS VS
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ROCHESTER HILLS VS
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Frequently asked

How many people live in Rochester Hills, Michigan?

Rochester Hills, Michigan has about 77,089 residents according to the 2024 American Community Survey.

What is the median household income in Rochester Hills, Michigan?

The typical household in Rochester Hills, Michigan earns about $120,694 a year. Half of households make more than that, and half make less.

Is Rochester Hills, Michigan expensive?

In Rochester Hills, Michigan, the median home is worth about $409,800, and the typical rent is about $1,644 a month.

How educated are people in Rochester Hills, Michigan?

About 61.4% of adults age 25 and over in Rochester Hills, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Rochester Hills, Michigan?

About 5.2% of people in Rochester Hills, Michigan live below the federal poverty line.

Has Rochester Hills, Michigan grown since 1990?

Yes, Rochester Hills, Michigan has grown since 1990. The population has added about 15,323 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Rochester Hills, Michigan: demographics, income & housing data · CensusEasy