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CITY · 2020 ACS

Rochester Hills

Michigan · 76,300 residents · 32.8 sq mi
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The short version

With 76,300 people, Rochester Hills is a city in Michigan. This is an unusually credentialed place: 59% of adults have a four-year degree. Households here earn about 68% more than in Michigan as a whole. 76% of homes are owner-occupied. The median household earns $99,666, about 50% above the national median. The poverty rate is 4.2%, under the national 12.8%.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 41.7
US median: 38.8
More educated
59% hold a bachelor's degree
US average: 33%
More affordable
home values down 6%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

76,300
+11%since 2000
from 68,825 in 2000
1990 – 2025
41.7
+9%since 2000
from 38.1 in 2000
US average: 38.8
Land area
32.8 sq mi
Population, 19902024
60K65K69K74K79K19902000201020202024Rochester Hills
202477K
1990201020202024
Age distribution, 2020
Under 55.2%(3,939)
US avg: 5.6%
5 to 96.3%(4,816)
US avg: 6.1%
10 to 146.4%(4,899)
US avg: 6.5%
15 to 196.3%(4,813)
US avg: 6.6%
20 to 245.8%(4,432)
US avg: 6.7%
25 to 3411.1%(8,458)
US avg: 13.5%
35 to 4413.1%(9,994)
US avg: 12.7%
45 to 5413%(9,955)
US avg: 12.3%
55 to 6413.7%(10,486)
US avg: 13.1%
65 to 7410.9%(8,296)
US avg: 10%
75 to 845.5%(4,229)
US avg: 4.9%
85 and over2.6%(1,983)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$99,666
−11%inflation adjusted, since 2000
from $74,912 in 2000
US average: $66,278
1990 – 2024
$48,769
+39%since 2000
from $35,070 in 2000
US average: $35,364
Households earning $100K+
63.8%
+10.3 ptssince 2009
from 53.5% in 2009
US average: 43.9%
4.2%
+0.8 ptssince 2000
from 3.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade25.7%
US avg: 10%
Information8.5%
US avg: 11.1%
Other services8.4%
US avg: 6.6%
Public administration6%
US avg: 4.7%
Wholesale trade3.1%
US avg: 6.7%
Transportation & warehousing2.4%
US avg: 2.5%
Finance & insurance1.8%
US avg: 5.5%
Arts, entertainment, food1.4%
US avg: 2%
Professional, scientific, technical1.3%
US avg: 4.7%
Education & health services0.4%
US avg: 0.8%
Agriculture, forestry, fishing0.3%
US avg: 1.7%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$303,800
−6%inflation adjusted, since 2000
from $215,100 in 2000
US average: $265,253
1990 – 2024
$1,311
+5%inflation adjusted, since 2000
from $827 in 2000
US average: $1,124
75.7%
−3.4 ptssince 2000
from 79.1% in 2000
24.3% rent
2.54 people
−1%since 2009
from 2.56 people in 2009
US average: 2.61
3.0
−2%since 2009
from 3.1 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic87.1%(59,917)
Black2.4%(1,650)
Hispanic / Latino2.3%(1,576)
Asian6.7%(4,637)
Other0%
2020
White, non-Hispanic72%(54,941)
Black3.6%(2,767)
Hispanic / Latino4.7%(3,614)
Asian15.1%(11,541)
Other2.3%(1,770)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.6%(2,703)
Argentine0.4%(331)
Puerto Rican0.4%(307)
Peruvian0.2%(139)
Panamanian0.1%(90)
Spaniard0.1%(90)
Colombian0.1%(72)
Cuban0.1%(47)
Honduran0%(34)
+ 1 more hispanic origin group with data
Asian origin
Asian Indian6.5%(4,845)
Chinese2.7%(2,027)
Korean1.8%(1,335)
Filipino0.6%(418)
Japanese0.3%(252)
Pakistani0.3%(221)
Vietnamese0.2%(126)
Thai0.1%(74)
Taiwanese0%(34)
Hmong0%(20)
Pacific Islander origin
Ancestry
German19.2%(14,254)
English10.9%(8,124)
Irish9.8%(7,260)
Polish9.7%(7,222)
Italian8.8%(6,519)
French3.5%(2,576)
American3.4%(2,511)
Scottish2.2%(1,661)
Dutch1.6%(1,206)
French Canadian1.6%(1,186)
Greek1.3%(966)
Finnish1.1%(814)
+ 43 more ancestry groups with data
Swedish1.1%(803)
Ukrainian1%(710)
Hungarian0.9%(663)
British0.8%(616)
Scotch-Irish0.8%(573)
Austrian0.8%(563)
Romanian0.7%(549)
Russian0.7%(499)
Welsh0.7%(495)
Norwegian0.7%(489)
Lebanese0.6%(463)
Belgian0.6%(461)
Canadian0.6%(446)
Slovak0.5%(391)
Danish0.4%(325)
Czech0.4%(323)
Brazilian0.4%(297)
Arab0.4%(283)
Lithuanian0.3%(258)
Egyptian0.3%(233)
Portuguese0.3%(232)
Iraqi0.3%(199)
Croatian0.3%(198)
Armenian0.2%(181)
Syrian0.2%(172)
Macedonian0.2%(149)
Jordanian0.2%(145)
Swiss0.2%(132)
Serbian0.1%(111)
Palestinian0.1%(86)
Australian0.1%(70)
West Indian0.1%(56)
Latvian0%(30)
Slovene0%(29)
Bulgarian0%(21)
Jamaican0%(21)
Iranian0%(15)
Barbadian0%(11)
Nigerian0%(10)
Turkish0%(8)
Haitian0%(5)
Israeli0%(4)
Section 05

Education

58.9%
+11.6 ptssince 2000
from 47.3% in 2000
US average: 32.9%
High school or higher
96.8%
+4.1 ptssince 2000
from 92.7% in 2000
US average: 88.5%
27.1%
+8.1 ptssince 2000
from 18.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

26.2 min
+41%since 2000
from 18.6 min in 2000
US average: 26.9
84.3%
−2.1 ptssince 2009
from 86.4% in 2009
US average: 75.1%
5.0%
+0.8 ptssince 2009
from 4.2% in 2009
US average: 8.4%
Section 07

Work & employment

3.6%
−4.7 ptssince 2011
from 8.2% in 2011
US average: 5.4%
63.4%
−4.5 ptssince 2011
from 67.9% in 2011
US average: 63.4%
Women 20-64 in the labor force
69.2%
US average: 73.3%
58.9%
+4.8 ptssince 2009
from 54.1% in 2009
US average: 39.3%
Section 08

People & community

48.4%
−0.6 ptssince 2009
from 49.0% in 2009
51.6%
+0.6 ptssince 2009
from 51.0% in 2009
19.8%
+3.4 ptssince 2009
from 16.4% in 2009
US average: 13.5%
2.5%
−5.3 ptssince 2013
from 7.8% in 2013
US average: 8.8%
Computer in household
95.5%
US average: 91.9%
88.7%
US average: 86.2%
Marital status (2024)
Men 15+
Never married30.9%(9,627)
Married59.5%(18,540)
Widowed2%(632)
Divorced7.5%(2,336)
Women 15+
Never married27.1%(8,763)
Married55.2%(17,863)
Widowed7.5%(2,425)
Divorced10.3%(3,328)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

2.5%
−5.3 ptssince 2013
from 7.8% in 2013
US average: 8.8%
73.6%
US average: 55.4%
Direct-purchase
17.4%
US average: 13.7%
18.6%
US average: 17.6%
7.5%
US average: 20.0%
VA health care
1.5%
US average: 2.3%
Any private
87.6%
US average: 68.1%
Any public
24.6%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)15.3%(441)
US avg: 20.6%
Gulf War (1990s)15.1%(435)
US avg: 21.4%
Vietnam era43.7%(1,261)
US avg: 35.2%
Korean War6.1%(175)
US avg: 7.6%
World War II7.1%(206)
US avg: 2.9%

Share of the 2,885 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Rochester Hills, Michigan?

Rochester Hills, Michigan has about 76,300 residents according to the 2020 American Community Survey.

What is the median household income in Rochester Hills, Michigan?

The typical household in Rochester Hills, Michigan earns about $99,666 a year. Half of households make more than that, and half make less.

Is Rochester Hills, Michigan expensive?

In Rochester Hills, Michigan, the median home is worth about $303,800, and the typical rent is about $1,311 a month.

How educated are people in Rochester Hills, Michigan?

About 58.9% of adults age 25 and over in Rochester Hills, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Rochester Hills, Michigan?

About 4.2% of people in Rochester Hills, Michigan live below the federal poverty line.

Has Rochester Hills, Michigan grown since 1990?

Yes, Rochester Hills, Michigan has grown since 1990. The population has added about 14,534 residents, a change of about 24 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →