RANKING · 2024 ACS · 71 SHOWN OF 71

Highest White (non-Hispanic) household income, Wisconsin counties

Wisconsin counties ranked by the median income of households with a White, non-Hispanic householder (2024 American Community Survey). Places with fewer than 1,000 White non-Hispanic residents are excluded. This list covers the 71 counties in Wisconsin that qualify, ranked against each other statewide. The median across all 71 is $74,193. Biggest climber in the top 100 since 2020: Pepin County, WI, up 19 places to #26.

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SAME RANKING BYCities States

YEAR2020 2024

Highest White (non-Hispanic) household income by state

RANKPLACESTATEPOPWHITE (NON-HISPANIC) HOUSEHOLD INCOMEVS 2020

01Waukesha County, WIWI417,210$105,988+19%

02St. Croix County, WIWI98,276$103,207+21%

03▲1Washington County, WIWI139,238$96,652+18%

04▼1Ozaukee County, WIWI94,346$96,347+14%

05Dane County, WIWI590,375$94,611+18%

06▲1Pierce County, WIWI43,519$93,449+26%

07▼1Calumet County, WIWI53,982$89,816+15%

08▲2Columbia County, WIWI58,132$86,161+24%

09▲2Outagamie County, WIWI195,894$86,034+24%

10▼2Racine County, WIWI198,919$84,586+19%

11▲1Kewaunee County, WIWI20,758$83,767+21%

12▲2Jefferson County, WIWI86,505$83,716+22%

13▼4Kenosha County, WIWI168,448$83,583+18%

14▼1Iowa County, WIWI23,951$83,002+21%

15▲2Green County, WIWI37,227$82,641+25%

16▲8Sauk County, WIWI66,652$81,806+30%

17▼2Brown County, WIWI275,803$81,654+22%

18▼2Walworth County, WIWI106,127$81,647+23%

19▲2Marathon County, WIWI139,432$78,783+23%

20▲11Lafayette County, WIWI17,478$78,551+28%

21▼3Milwaukee County, WIWI924,216$78,481+21%

22▲5Rock County, WIWI166,472$78,214+26%

23▲5Polk County, WIWI45,803$77,089+25%

24▲2Door County, WIWI30,616$76,772+23%

25▲9Portage County, WIWI71,943$76,728+27%

26▲19Pepin County, WIWI7,513$76,250+31%

27▼2Dodge County, WIWI89,097$76,238+22%

28▲7Trempealeau County, WIWI31,171$75,975+26%

29▲3Winnebago County, WIWI174,218$75,780+24%

30▲14Douglas County, WIWI43,990$75,780+30%

31▼12Oconto County, WIWI40,195$75,482+17%

32▼9Eau Claire County, WIWI109,033$75,325+20%

33▼13Fond du Lac County, WIWI104,669$75,044+17%

34▼1Chippewa County, WIWI67,614$74,821+23%

35▲2Dunn County, WIWI46,223$74,731+24%

36▼14Sheboygan County, WIWI118,047$74,193+17%

37▼8La Crosse County, WIWI121,339$73,654+20%

38▼8Waupaca County, WIWI51,461$73,440+20%

39▲12Vernon County, WIWI31,443$72,328+32%

40▲2Bayfield County, WIWI16,787$72,229+23%

41▲16Vilas County, WIWI23,761$71,465+34%

42▼6Monroe County, WIWI46,572$70,521+17%

43▼5Manitowoc County, WIWI81,710$70,052+17%

44▼3Oneida County, WIWI38,131$69,887+19%

45▲15Taylor County, WIWI20,118$69,678+31%

46▲1Green Lake County, WIWI19,305$69,607+22%

47▼1Buffalo County, WIWI13,318$69,231+20%

48▲10Richland County, WIWI17,036$69,225+30%

49Jackson County, WIWI20,999$68,975+23%

50▼2Wood County, WIWI74,060$67,784+21%

51▼11Shawano County, WIWI41,560$67,682+15%

52Clark County, WIWI35,052$67,632+24%

53▲2Juneau County, WIWI26,649$67,589+25%

54Grant County, WIWI52,446$67,428+24%

55▼16Lincoln County, WIWI28,403$67,350+14%

56▲5Barron County, WIWI46,484$66,468+26%

57▼7Waushara County, WIWI25,223$66,457+21%

58▼2Marquette County, WIWI15,927$65,970+22%

59▲5Crawford County, WIWI15,910$65,316+27%

60▲3Washburn County, WIWI17,087$64,345+23%

61▲1Marinette County, WIWI42,574$64,178+22%

62▼19Sawyer County, WIWI18,846$63,371+8%

63▼10Burnett County, WIWI17,223$63,014+16%

64▲3Ashland County, WIWI16,203$62,117+26%

65Florence County, WIWI4,748$60,861+20%

66▲4Forest County, WIWI9,574$60,839+26%

67▼1Price County, WIWI13,988$60,771+22%

68▲3Iron County, WIWI6,127$60,625+33%

69Rusk County, WIWI14,146$60,545+24%

70▼2Adams County, WIWI21,752$59,090+20%

71▼12Langlade County, WIWI19,534$55,920+5%

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UPDATED 2026-09-11 · DATA: US CENSUS BUREAU ACS 5-YEAR ESTIMATES