NEIGHBORHOOD
Winnetka
California · Los Angeles · 44,963 residents · 3.832 sq mi
The short version
Winnetka is wealthier than most US places, with a median household income of $91,176. Population has held roughly steady since 2024. Median home value is $781,718. Despite a median home value of $781,718, the poverty rate sits 36% above the US average — a pattern often seen in resort and college towns. These figures are approximated by combining the 11 census tracts that make up Winnetka; the Census Bureau does not tabulate data for neighborhoods directly.
At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Renter-heavy
55% owner-occupied
US average: 65%
Section 01
Population & growth
Total population
44,963
Population density
11,734 / sq mi
US average: 281
Median age
38.7
US average: 38.9
Section 02
Income & economy
Median household income
$91,176
US average: $82,259
Per capita income
$37,750
US average: $44,673
Households earning $100K+
57.0%
US average: 53.3%
Poverty rate
16.9%
US average: 12.5%
Income inequality (Gini)
0.432
US average: 0.476
Workforce by industry, 2024
Wholesale trade9.5%
Retail trade9.3%
Information9.3%
Other services5.4%
Finance & insurance4.8%
Professional, scientific, technical4.3%
Arts, entertainment, food4.1%
Public administration3.8%
Transportation & warehousing2.2%
Education & health services0.5%
Agriculture, forestry, fishing0.4%
Construction0.4%
Manufacturing0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$781,718
US average: $376,019
Median gross rent
$2,142
US average: $1,442
Owner-occupied
54.6%
45.4% rent
Vacancy rate
4.0%
US average: 10.0%
Owner cost-burdened
35.3%
US average: 22.9%
Renter cost-burdened
66.2%
US average: 47.4%
Afford Score
8.6
RELATED:See current rent listings in Winnetka on RentDataNow
Section 04
Race & ethnicity
2024
White, non-Hispanic23.9%(10,752)
Black3.6%(1,600)
Hispanic / Latino47.4%(21,329)
Asian19.8%(8,892)
Other5.3%(2,390)
Diversity Score84.3%(37,915)
2024
White, non-Hispanic23.9%(10,752)
Black3.6%(1,600)
Hispanic / Latino47.4%(21,329)
Asian19.8%(8,892)
Other5.3%(2,390)
Diversity Score84.3%(37,915)
Diversity Score
84
Section 05
Education
Bachelor's degree or higher
30.6%
US average: 35.6%
High school or higher
77.6%
US average: 89.6%
Graduate degree
10.0%
US average: 14.0%
Section 06
Commute & transportation
Average commute
29.3 min
US average: 26.5
Drive alone to work
71.2%
US average: 68.9%
Carpooled to work
8.6%
US average: 8.5%
Public transit
3.0%
US average: 3.2%
Worked from home
13.6%
US average: 15.0%
Walked to work
1.2%
US average: 2.4%
Biked to work
0.5%
US average: 0.4%
No vehicle available
6.2%
US average: 8.3%
Section 07
Work & employment
Unemployment rate
7.3%
US average: 5.2%
Labor force participation
69.5%
US average: 63.5%
Self-employed
12.1%
US average: 13.1%
Management & professional
37.8%
US average: 42.5%
Section 08
People & community
Male
50.2%
Female
49.8%
Foreign born
44.4%
US average: 14.1%
Veterans
2.6%
US average: 6.2%
With a disability
11.0%
US average: 13.3%
Uninsured
9.3%
US average: 8.4%
Broadband at home
93.2%
US average: 91.0%
English only at home
37.1%
US average: 77.7%
Spanish at home
39.6%
US average: 13.6%
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Compare Winnetka side by side
WINNETKA VS
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Income$86,997−5%
Home value$627,120−20%
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WINNETKA VS
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WINNETKA VS
Sunset Park (West)
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WINNETKA VS
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Frequently asked
How many people live in Winnetka, Los Angeles, California?
Winnetka, Los Angeles, California has about 44,963 residents according to the 2024 American Community Survey.
What is the median household income in Winnetka, Los Angeles, California?
The typical household in Winnetka, Los Angeles, California earns about $91,176 a year. Half of households make more than that, and half make less.
Is Winnetka, Los Angeles, California expensive?
In Winnetka, Los Angeles, California, the median home is worth about $781,718, and the typical rent is about $2,142 a month.
How educated are people in Winnetka, Los Angeles, California?
About 30.6% of adults age 25 and over in Winnetka, Los Angeles, California hold a bachelor's degree or higher.
What is the poverty rate in Winnetka, Los Angeles, California?
About 16.9% of people in Winnetka, Los Angeles, California live below the federal poverty line.
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Los AngelesDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024