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MICROPOLITAN AREA · 2020 ACS

Watertown Micro

Watertown-Fort Atkinson, WI · 1 counties · 84,900 residents · 556 sq mi
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The short version

Watertown is a metro area of 84,900 people. The foreign-born share is 3%. 71% of homes are owner-occupied. About 27% of adults have finished a four-year degree. The typical home is worth $194,300, having risen by half since 2000. 10,879 more people live here than in 2000.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 41.0
US median: 38.8
Less educated
27% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

84,900
+15%since 2000
from 74,021 in 2000
1990 – 2025
153 / sq mi
+15%since 2000
from 133 / sq mi in 2000
41.0
+12%since 2000
from 36.6 in 2000
US average: 38.8
Land area
556 sq mi
Population, 19902024
66K71K77K82K88K19902000201020202024Watertown
202486K
1990201020202024
Age distribution, 2020
Under 55.1%(4,330)
US avg: 5.6%
5 to 95.8%(4,929)
US avg: 6.1%
10 to 146.6%(5,640)
US avg: 6.5%
15 to 198%(6,784)
US avg: 6.6%
20 to 245.4%(4,613)
US avg: 6.7%
25 to 3411.3%(9,559)
US avg: 13.5%
35 to 4412.5%(10,572)
US avg: 12.7%
45 to 5412.8%(10,908)
US avg: 12.3%
55 to 6414.6%(12,393)
US avg: 13.1%
65 to 7410.9%(9,243)
US avg: 10%
75 to 845.3%(4,474)
US avg: 4.9%
85 and over1.7%(1,455)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$67,167
−5%inflation adjusted, since 2000
from $46,901 in 2000
US average: $66,278
1990 – 2024
$33,461
+58%since 2000
from $21,236 in 2000
US average: $35,364
Households earning $100K+
44.6%
+12.9 ptssince 2009
from 31.7% in 2009
US average: 43.9%
8.4%
+2.7 ptssince 2000
from 5.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade20.4%
US avg: 10%
Information10.5%
US avg: 11.1%
Wholesale trade7.5%
US avg: 6.7%
Other services4.9%
US avg: 6.6%
Finance & insurance4.1%
US avg: 5.5%
Public administration3.6%
US avg: 4.7%
Professional, scientific, technical3.4%
US avg: 4.7%
Agriculture, forestry, fishing2.5%
US avg: 1.7%
Transportation & warehousing2.4%
US avg: 2.5%
Construction2.3%
US avg: 1.2%
Arts, entertainment, food1.5%
US avg: 2%
Education & health services0.7%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$194,300
+5%inflation adjusted, since 2000
from $123,600 in 2000
US average: $265,253
1990 – 2024
$869
+3%inflation adjusted, since 2000
from $564 in 2000
US average: $1,124
71.2%
−0.4 ptssince 2000
from 71.7% in 2000
28.8% rent
2.44 people
−2%since 2009
from 2.49 people in 2009
US average: 2.61
2.9
−10%since 2009
from 3.2 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic94.3%(69,765)
Black0.2%(184)
Hispanic / Latino4.1%(3,031)
Asian0.4%(323)
Other0%
2020
White, non-Hispanic86.4%(73,325)
Black1%(864)
Hispanic / Latino8.3%(7,068)
Asian0.8%(646)
Other2.1%(1,791)
23
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican5.4%(4,580)
Puerto Rican0.8%(683)
Ecuadorian0.2%(179)
Honduran0.1%(88)
Dominican0.1%(78)
Cuban0.1%(76)
Spaniard0%(42)
Colombian0%(33)
Peruvian0%(29)
+ 4 more hispanic origin groups with data
Asian origin
Vietnamese0.1%(85)
Chinese0.1%(69)
Korean0.1%(60)
Asian Indian0.1%(45)
Laotian0%(39)
Taiwanese0%(35)
Hmong0%(32)
Filipino0%(27)
Thai0%(20)
Pacific Islander origin
Ancestry
German48.5%(41,184)
Irish12.2%(10,348)
Polish6.9%(5,850)
Norwegian6.9%(5,844)
English6.9%(5,843)
American4.2%(3,554)
Italian3.4%(2,915)
French2.5%(2,131)
Scottish1.5%(1,278)
Dutch1.4%(1,183)
Swedish1.4%(1,159)
Swiss1%(849)
+ 36 more ancestry groups with data
Czech0.7%(563)
Danish0.6%(506)
Welsh0.5%(441)
Russian0.5%(438)
Scotch-Irish0.5%(414)
British0.4%(365)
Belgian0.4%(335)
Hungarian0.4%(330)
Finnish0.3%(241)
Austrian0.3%(223)
Serbian0.3%(218)
Greek0.2%(170)
Lithuanian0.2%(135)
Canadian0.2%(132)
Slovene0.2%(132)
Croatian0.1%(115)
Slovak0.1%(106)
Arab0.1%(62)
Lebanese0.1%(59)
Ukrainian0.1%(59)
Armenian0.1%(48)
Australian0.1%(47)
Romanian0.1%(43)
Iranian0%(40)
Latvian0%(18)
Syrian0%(4)
Israeli0%(4)
Section 05

Education

26.7%
+9.3 ptssince 2000
from 17.4% in 2000
US average: 32.9%
High school or higher
92.0%
+7.3 ptssince 2000
from 84.7% in 2000
US average: 88.5%
8.1%
+3.0 ptssince 2000
from 5.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

25.5 min
+70%since 2000
from 15.0 min in 2000
US average: 26.9
81.9%
+2.1 ptssince 2009
from 79.7% in 2009
US average: 75.1%
3.8%
−0.6 ptssince 2009
from 4.4% in 2009
US average: 8.4%
Section 07

Work & employment

3.3%
−3.8 ptssince 2011
from 7.1% in 2011
US average: 5.4%
69.0%
−2.6 ptssince 2011
from 71.5% in 2011
US average: 63.4%
Women 20-64 in the labor force
80.6%
US average: 73.3%
33.6%
+5.3 ptssince 2009
from 28.3% in 2009
US average: 39.3%
Section 08

People & community

50.1%
+0.4 ptssince 2009
from 49.7% in 2009
49.9%
−0.4 ptssince 2009
from 50.3% in 2009
3.2%
−0.6 ptssince 2009
from 3.8% in 2009
US average: 13.5%
4.2%
−3.8 ptssince 2013
from 8.0% in 2013
US average: 8.8%
Computer in household
90.5%
US average: 91.9%
87.2%
US average: 86.2%
Marital status (2024)
Men 15+
Never married34.9%(12,577)
Married52.4%(18,881)
Widowed2.5%(913)
Divorced10.1%(3,633)
Women 15+
Never married29.2%(10,644)
Married49.5%(18,028)
Widowed8.4%(3,068)
Divorced12.9%(4,710)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.2%
−3.8 ptssince 2013
from 8.0% in 2013
US average: 8.8%
65.3%
US average: 55.4%
Direct-purchase
16.6%
US average: 13.7%
19.0%
US average: 17.6%
15.7%
US average: 20.0%
VA health care
2.2%
US average: 2.3%
Any private
79.0%
US average: 68.1%
Any public
32.1%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)20.1%(900)
US avg: 20.6%
Gulf War (1990s)18.9%(849)
US avg: 21.4%
Vietnam era37.1%(1,665)
US avg: 35.2%
Korean War5.6%(252)
US avg: 7.6%
World War II1.4%(62)
US avg: 2.9%

Share of the 4,482 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Watertown-Fort Atkinson, WI?

Watertown-Fort Atkinson, WI has about 84,900 residents according to the 2020 American Community Survey.

What is the median household income in Watertown-Fort Atkinson, WI?

The typical household in Watertown-Fort Atkinson, WI earns about $67,167 a year. Half of households make more than that, and half make less.

Is Watertown-Fort Atkinson, WI expensive?

In Watertown-Fort Atkinson, WI, the median home is worth about $194,300, and the typical rent is about $869 a month.

How educated are people in Watertown-Fort Atkinson, WI?

About 26.7% of adults age 25 and over in Watertown-Fort Atkinson, WI hold a bachelor's degree or higher.

What is the poverty rate in Watertown-Fort Atkinson, WI?

About 8.4% of people in Watertown-Fort Atkinson, WI live below the federal poverty line.

Has Watertown-Fort Atkinson, WI grown since 1990?

Yes, Watertown-Fort Atkinson, WI has grown since 1990. The population has added about 17,117 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →