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MICROPOLITAN AREA · 2010 ACS

Watertown Micro

Watertown-Fort Atkinson, WI · 1 counties · 83,686 residents · 556.492 sq mi
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The short version

Watertown has roughly average household income, with a median household income of $54,769. Population has held roughly steady since 2000. Median home value is $182,500.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 38.2
US median: 37.2
Less educated
23% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
83,686
+13%since 2000
from 74,021 in 2000
1990 – 2025
Population density
150 / sq mi
+13%since 2000
from 133 / sq mi in 2000
Median age
38.2
+4%since 2000
from 36.6 in 2000
US average: 37.2
Population, 1990 – 2024
66K71K77K82K88K1990201020202024Watertown
202486K
1990201020202024
Age distribution, 2010
Under 56.3%(5,235)
US avg: 6.5%
5 to 96.7%(5,590)
US avg: 6.6%
10 to 146.6%(5,537)
US avg: 6.7%
15 to 197.9%(6,648)
US avg: 7.1%
20 to 246.5%(5,436)
US avg: 7%
25 to 3412%(10,074)
US avg: 13.3%
35 to 4413.2%(11,056)
US avg: 13.3%
45 to 5415.2%(12,747)
US avg: 14.6%
55 to 6412.3%(10,321)
US avg: 11.8%
65 to 747.3%(6,103)
US avg: 7%
75 to 844.1%(3,441)
US avg: 4.2%
85 and over1.8%(1,498)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$54,769
−8%inflation adjusted, since 2000
from $46,901 in 2000
US average: $52,703
1990 – 2024
Per capita income
$24,729
+16%since 2000
from $21,236 in 2000
US average: $27,286
Households earning $100K+
31.3%
−0.4 ptssince 2009
from 31.7% in 2009
US average: 33.3%
Poverty rate
9.0%
+3.3 ptssince 2000
from 5.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.388
US average: 0.461
Workforce by industry, 2010
Retail trade21.5%
US avg: 10.9%
Information12.2%
US avg: 11.5%
Wholesale trade7%
US avg: 7.2%
Other services4.7%
US avg: 7%
Finance & insurance4.1%
US avg: 5.1%
Transportation & warehousing3.9%
US avg: 3.1%
Public administration3.8%
US avg: 4.9%
Professional, scientific, technical3.3%
US avg: 4.2%
Agriculture, forestry, fishing2.6%
US avg: 1.9%
Construction2.4%
US avg: 1.4%
Arts, entertainment, food1.7%
US avg: 2.4%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$182,500
+17%inflation adjusted, since 2000
from $123,600 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$729
+2%inflation adjusted, since 2000
from $564 in 2000
US average: $853
Owner-occupied
51.0%
−20.7 ptssince 2000
from 71.7% in 2000
29.1% rent
Vacancy rate
9.4%
+0.7 ptssince 2009
from 8.8% in 2009
US average: 12.1%
Owner cost-burdened
32.7%
+1.6 ptssince 2009
from 31.1% in 2009
US average: 30.9%
Renter cost-burdened
40.3%
+1.0 ptssince 2009
from 39.3% in 2009
US average: 46.8%
Afford Score
3.3
+4%since 2009
from 3.2 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Watertown on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.3%(69,765)
Black0.2%(184)
Hispanic / Latino4.1%(3,031)
Asian0.4%(323)
Other0%
2010
White, non-Hispanic90.7%(75,903)
Black0.8%(628)
Hispanic / Latino6.6%(5,555)
Asian0.7%(551)
Other1.4%(1,149)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican5.5%(4,556)
Puerto Rican0.2%(164)
Cuban0.1%(116)
Spaniard0%(26)
Peruvian0%(22)
Colombian0%(13)
Uruguayan0%(10)
+ 2 more hispanic origin groups with data
Ancestry
German55.8%(46,153)
Irish10.6%(8,772)
Norwegian8.9%(7,384)
English8.2%(6,758)
Polish7.6%(6,277)
French4.2%(3,448)
American3.3%(2,711)
Italian3%(2,450)
Dutch2.2%(1,860)
Swedish1.9%(1,560)
Czech1.2%(990)
Scottish1.2%(989)
+ 34 more ancestry groups with data
Scotch-Irish1.1%(918)
Swiss0.9%(772)
Danish0.8%(669)
Welsh0.6%(532)
Russian0.5%(422)
Hungarian0.5%(400)
Austrian0.4%(339)
Finnish0.4%(291)
British0.3%(238)
Canadian0.2%(203)
Greek0.2%(191)
Belgian0.2%(183)
Slovene0.2%(179)
Lithuanian0.2%(147)
Romanian0.2%(137)
Ukrainian0.1%(113)
Slovak0.1%(100)
Croatian0.1%(79)
Arab0.1%(63)
Armenian0.1%(60)
Australian0.1%(42)
Serbian0%(41)
Latvian0%(36)
Ethiopian0%(36)
Haitian0%(24)
Jordanian0%(11)
Lebanese0%(11)
Iranian0%(9)
Turkish0%(3)
RANKED:Largest German population · Largest Irish population · Largest Norwegian population · Largest English population · Largest Polish population
Section 05

Education

Bachelor's degree or higher
22.7%
+5.3 ptssince 2000
from 17.4% in 2000
US average: 27.9%
High school or higher
89.1%
+4.4 ptssince 2000
from 84.7% in 2000
US average: 84.9%
Graduate degree
7.3%
+2.2 ptssince 2000
from 5.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
22.9 min
+53%since 2000
from 15.0 min in 2000
US average: 25.2
Drive alone to work
79.9%
+0.2 ptssince 2009
from 79.7% in 2009
US average: 76.2%
Carpooled to work
10.9%
−0.1 ptssince 2009
from 11.0% in 2009
US average: 10.4%
Public transit
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
3.8%
Unchangedsince 2009
from 3.8% in 2009
US average: 4.1%
Walked to work
3.5%
+0.1 ptssince 2009
from 3.4% in 2009
US average: 2.8%
Biked to work
0.7%
Unchangedsince 2009
from 0.7% in 2009
US average: 0.5%
No vehicle available
4.3%
−0.1 ptssince 2009
from 4.4% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.2%
−0.1 ptssince 2009
from 11.2% in 2009
US average: 12.9%
Management & professional
28.3%
−33.5 ptssince 2009
from 61.8% in 2009
US average: 35.2%
Section 08

People & community

Male
49.6%
−0.1 ptssince 2009
from 49.7% in 2009
Female
50.4%
+0.1 ptssince 2009
from 50.3% in 2009
Foreign born
4.2%
+0.4 ptssince 2009
from 3.8% in 2009
US average: 12.8%
Veterans
11.0%
−38.3 ptssince 2009
from 49.3% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married34.9%(12,577)
Married52.4%(18,881)
Widowed2.5%(913)
Divorced10.1%(3,633)
Women 15+
Never married29.2%(10,644)
Married49.5%(18,028)
Widowed8.4%(3,068)
Divorced12.9%(4,710)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro

Largest cities

WatertownCENTRAL22,704Fort AtkinsonCENTRAL12,388Jefferson7,814Lake Mills6,655Waterloo3,600Johnson Creek3,435Ixonia2,684Lake Ripley1,932Palmyra1,720Lake Koshkonong1,010Sullivan663Rome620Hebron344Lac La Belle274Helenville96
What's inside

1 component county

Jefferson CountyCENTRAL86,505
Drill deeper

Metros similar to Watertown

Columbus
Pop 85,729
Keene
Pop 78,269
Key West
Pop 80,406
Fairbanks
Pop 93,972
Places similar to Watertown
Head to head

Compare Watertown side by side

WATERTOWN VS
Columbus
Income$79,901+46%
Home value$232,800+28%
Population85,729−1%
SEE FULL COMPARISON →
WATERTOWN VS
Keene
Income$83,329+52%
Home value$280,100+53%
Population78,269−10%
SEE FULL COMPARISON →
WATERTOWN VS
Key West
Income$87,738+60%
Home value$780,600+328%
Population80,406−7%
SEE FULL COMPARISON →
WATERTOWN VS
Fairbanks
Income$88,267+61%
Home value$298,200+63%
Population93,972+9%
SEE FULL COMPARISON →
Frequently asked

How many people live in Watertown-Fort Atkinson, WI?

Watertown-Fort Atkinson, WI has about 83,686 residents according to the 2010 American Community Survey.

What is the median household income in Watertown-Fort Atkinson, WI?

The typical household in Watertown-Fort Atkinson, WI earns about $54,769 a year. Half of households make more than that, and half make less.

Is Watertown-Fort Atkinson, WI expensive?

In Watertown-Fort Atkinson, WI, the median home is worth about $182,500, and the typical rent is about $729 a month.

How educated are people in Watertown-Fort Atkinson, WI?

About 22.7% of adults age 25 and over in Watertown-Fort Atkinson, WI hold a bachelor's degree or higher.

What is the poverty rate in Watertown-Fort Atkinson, WI?

About 9.0% of people in Watertown-Fort Atkinson, WI live below the federal poverty line.

Has Watertown-Fort Atkinson, WI grown since 1990?

Yes, Watertown-Fort Atkinson, WI has grown since 1990. The population has added about 15,903 residents, a change of about 23 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →