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CITY

Waterloo

Wisconsin · 3,600 residents (2025 est.) · 3.794 sq mi
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The short version

Waterloo has roughly average household income, with a median household income of $87,776. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $230,600.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 37.8
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,600
+10%since 2000
from 3,259 in 2000
1990 – 2025
Population density
949 / sq mi
+10%since 2000
from 859 / sq mi in 2000
US average: 281
Median age
37.8
+10%since 2000
from 34.5 in 2000
US average: 38.9

PEP 2025 EST:3,600 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K3K3K4K1990201020202024Waterloo
20244K
1990201020202024
Section 02

Income & economy

Median household income
$87,776
−2%inflation adjusted, since 2000
from $49,221 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,304
+73%since 2000
from $22,099 in 2000
US average: $44,673
Households earning $100K+
57.0%
+27.7 ptssince 2009
from 29.2% in 2009
US average: 53.3%
Poverty rate
13.7%
+8.5 ptssince 2000
from 5.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.322
−10%since 2010
from 0.359 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.3%
US avg: 9.9%
Information9%
US avg: 10.8%
Transportation & warehousing7.9%
US avg: 2.2%
Other services6.6%
US avg: 6.7%
Public administration6.6%
US avg: 4.8%
Agriculture, forestry, fishing6.6%
US avg: 1.6%
Finance & insurance6.2%
US avg: 5.9%
Construction5.5%
US avg: 1.2%
Wholesale trade4.5%
US avg: 6.9%
Professional, scientific, technical4%
US avg: 5.1%
Arts, entertainment, food2.5%
US avg: 1.9%
Education & health services2.2%
US avg: 0.9%
Manufacturing1.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$230,600
+12%inflation adjusted, since 2000
from $112,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,106
+4%inflation adjusted, since 2000
from $581 in 2000
US average: $1,442
Owner-occupied
68.9%
−2.7 ptssince 2000
from 71.7% in 2000
31.1% rent
Vacancy rate
3.3%
−1.7 ptssince 2009
from 5.0% in 2009
US average: 10.0%
Owner cost-burdened
19.9%
−23.0 ptssince 2009
from 42.9% in 2009
US average: 22.9%
Renter cost-burdened
36.6%
+3.1 ptssince 2009
from 33.5% in 2009
US average: 47.4%
Afford Score
2.6
+15%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
61
RELATED:See current rent listings in Waterloo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(2,969)
Black0.5%(17)
Hispanic / Latino7.4%(240)
Asian0.3%(10)
Other0%
Diversity Score19.1%(622)
2024
White, non-Hispanic83.4%(3,002)
Black0%(0)
Hispanic / Latino16.3%(586)
Asian0%(0)
Other0.3%(12)
Diversity Score34.8%(1,252)
Diversity Score
35
+82%since 2000
from 19 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
23.9%
+7.9 ptssince 2000
from 16.0% in 2000
US average: 35.6%
High school or higher
91.4%
+8.4 ptssince 2000
from 83.0% in 2000
US average: 89.6%
Graduate degree
4.3%
+1.0 ptssince 2000
from 3.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
32.2 min
+108%since 2000
from 15.5 min in 2000
US average: 26.5
Drive alone to work
71.2%
−3.7 ptssince 2009
from 74.9% in 2009
US average: 68.9%
Carpooled to work
10.3%
−8.9 ptssince 2009
from 19.2% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
17.5%
+15.3 ptssince 2009
from 2.3% in 2009
US average: 15.0%
Walked to work
0.0%
−3.1 ptssince 2009
from 3.1% in 2009
US average: 2.4%
Biked to work
1.0%
+1.0 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.5%
−0.1 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.6%
−7.7 ptssince 2011
from 8.3% in 2011
US average: 5.2%
Labor force participation
72.0%
+1.7 ptssince 2011
from 70.3% in 2011
US average: 63.5%
Self-employed
14.1%
+9.0 ptssince 2009
from 5.1% in 2009
US average: 13.1%
Management & professional
41.0%
−13.5 ptssince 2009
from 54.4% in 2009
US average: 42.5%
Section 08

People & community

Male
51.0%
Unchangedsince 2009
from 51.0% in 2009
Female
49.0%
Unchangedsince 2009
from 49.0% in 2009
Foreign born
5.9%
−9.1 ptssince 2009
from 14.9% in 2009
US average: 14.1%
Veterans
6.0%
−46.0 ptssince 2009
from 52.0% in 2009
US average: 6.2%
With a disability
12.2%
+3.0 ptssince 2012
from 9.2% in 2012
US average: 13.3%
Uninsured
6.6%
−87.0 ptssince 2013
from 93.6% in 2013
US average: 8.4%
Broadband at home
87.7%
+14.4 ptssince 2017
from 73.3% in 2017
US average: 91.0%
English only at home
86.3%
−1.8 ptssince 2016
from 88.1% in 2016
US average: 77.7%
Spanish at home
13.5%
+3.0 ptssince 2016
from 10.4% in 2016
US average: 13.6%
Drill deeper

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Compare Waterloo to nearby cities

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Income$90,942+4%
Home value$365,700+59%
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WATERLOO VS
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Home value$449,700+95%
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WATERLOO VS
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Home value$222,100−4%
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WATERLOO VS
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Home value$425,600+85%
Population10,085+180%
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Frequently asked

How many people live in Waterloo, Wisconsin?

Waterloo, Wisconsin has about 3,600 residents according to the 2024 American Community Survey.

What is the median household income in Waterloo, Wisconsin?

The typical household in Waterloo, Wisconsin earns about $87,776 a year. Half of households make more than that, and half make less.

Is Waterloo, Wisconsin expensive?

In Waterloo, Wisconsin, the median home is worth about $230,600, and the typical rent is about $1,106 a month.

How educated are people in Waterloo, Wisconsin?

About 23.9% of adults age 25 and over in Waterloo, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Waterloo, Wisconsin?

About 13.7% of people in Waterloo, Wisconsin live below the federal poverty line.

Has Waterloo, Wisconsin grown since 1990?

Yes, Waterloo, Wisconsin has grown since 1990. The population has added about 888 residents, a change of about 33 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →