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MICROPOLITAN AREA · 2000 CENSUS

Watertown Micro

Watertown-Fort Atkinson, WI · 1 counties · 74,021 residents · 556.492 sq mi
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The short version

Watertown is wealthier than most US places, with a median household income of $46,901. Population has held roughly steady since 1990. Median home value has more than doubled since 1990, reaching $123,600. Poverty is rare here, at 5.7% of residents.

At a glance
Wealthier
above the US median
US median: $42,589
Mid-age
median age 36.6
US median: 35.2
Less educated
17% hold a bachelor's degree
US average: 24%
Less affordable
home values up 58%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
74,021
+9%since 1990
from 67,783 in 1990
1990 – 2025
Population density
133 / sq mi
+9%since 1990
from 122 / sq mi in 1990
US average: 242
Median age
36.6
+12%since 1990
from 32.8 in 1990
US average: 35.2
Population, 1990 – 2024
66K71K77K82K88K1990201020202024Watertown
202486K
1990201020202024
Section 02

Income & economy

Median household income
$46,901
+16%inflation adjusted, since 1990
from $30,749 in 1990
US average: $42,589
1990 – 2024
Per capita income
$21,236
+66%since 1990
from $12,770 in 1990
US average: $21,522
Poverty rate
5.7%
−1.5 ptssince 1990
from 7.2% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$123,600
+58%inflation adjusted, since 1990
from $59,400 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$564
+14%inflation adjusted, since 1990
from $376 in 1990
US average: $602
Owner-occupied
71.7%
+1.1 ptssince 1990
from 70.6% in 1990
28.3% rent
Afford Score
2.6
+36%since 1990
from 1.9 in 1990
1990 – 2024
RELATED:See current rent listings in Watertown on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic98.3%(66,645)
Black0.4%(238)
Hispanic / Latino1.6%(1,054)
Asian0.4%(293)
Diversity Score7.8%(5,281)
2000
White, non-Hispanic94.3%(69,765)
Black0.2%(184)
Hispanic / Latino4.1%(3,031)
Asian0.4%(323)
Diversity Score11.6%(8,556)
Diversity Score
12
+48%since 1990
from 8 in 1990
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.4%
+2.2 ptssince 1990
from 15.1% in 1990
US average: 24.4%
High school or higher
84.7%
+7.7 ptssince 1990
from 77.0% in 1990
US average: 80.3%
Graduate degree
5.1%
+0.4 ptssince 1990
from 4.7% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
15.0 min
−29%since 1990
from 21.2 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

In this metro

Principal cities

WatertownCENTRAL22,704Fort AtkinsonCENTRAL12,388
What's inside

1 component county

Jefferson CountyCENTRAL86,505
Drill deeper

Metros similar to Watertown

Columbus
Pop 85,729
Keene
Pop 78,269
Key West
Pop 80,406
Fairbanks
Pop 93,972
Places similar to Watertown
Head to head

Compare Watertown side by side

WATERTOWN VS
Columbus
Income$79,901+70%
Home value$232,800+88%
Population85,729−1%
SEE FULL COMPARISON →
WATERTOWN VS
Keene
Income$83,329+78%
Home value$280,100+127%
Population78,269−10%
SEE FULL COMPARISON →
WATERTOWN VS
Key West
Income$87,738+87%
Home value$780,600+532%
Population80,406−7%
SEE FULL COMPARISON →
WATERTOWN VS
Fairbanks
Income$88,267+88%
Home value$298,200+141%
Population93,972+9%
SEE FULL COMPARISON →
Frequently asked

How many people live in Watertown-Fort Atkinson, WI?

Watertown-Fort Atkinson, WI has about 74,021 residents according to the 2000 Census.

What is the median household income in Watertown-Fort Atkinson, WI?

The typical household in Watertown-Fort Atkinson, WI earns about $46,901 a year. Half of households make more than that, and half make less.

Is Watertown-Fort Atkinson, WI expensive?

In Watertown-Fort Atkinson, WI, the median home is worth about $123,600, and the typical rent is about $564 a month.

How educated are people in Watertown-Fort Atkinson, WI?

About 17.4% of adults age 25 and over in Watertown-Fort Atkinson, WI hold a bachelor's degree or higher.

What is the poverty rate in Watertown-Fort Atkinson, WI?

About 5.7% of people in Watertown-Fort Atkinson, WI live below the federal poverty line.

Has Watertown-Fort Atkinson, WI grown since 1990?

Yes, Watertown-Fort Atkinson, WI has grown since 1990. The population has added about 6,238 residents, a change of about 9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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