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CITY

Sullivan

Wisconsin · 663 residents (2025 est.) · 1.133 sq mi
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The short version

Sullivan has lower-than-average household income, with a median household income of $71,250. Population has declined 4% since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $257,400. The poverty rate of 27.2% is well above the national figure.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.6
US median: 38.9
Less educated
16% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
663
−4%since 2000
from 688 in 2000
1990 – 2025
Population density
585 / sq mi
−4%since 2000
from 607 / sq mi in 2000
US average: 281
Median age
42.6
+23%since 2000
from 34.5 in 2000
US average: 38.9

PEP 2025 EST:663 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3795066347618891990201020202024Sullivan
2024663
1990201020202024
Section 02

Income & economy

Median household income
$71,250
−10%inflation adjusted, since 2000
from $43,229 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,727
+57%since 2000
from $24,621 in 2000
US average: $44,673
Households earning $100K+
48.9%
+16.2 ptssince 2009
from 32.7% in 2009
US average: 53.3%
Poverty rate
27.2%
+25.3 ptssince 2000
from 1.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.463
+37%since 2010
from 0.338 in 2010
US average: 0.476
Workforce by industry, 2024
Information17.3%
US avg: 10.8%
Retail trade13.6%
US avg: 9.9%
Wholesale trade8.3%
US avg: 6.9%
Finance & insurance4.9%
US avg: 5.9%
Other services4.9%
US avg: 6.7%
Public administration4.3%
US avg: 4.8%
Professional, scientific, technical4%
US avg: 5.1%
Agriculture, forestry, fishing3.4%
US avg: 1.6%
Transportation & warehousing3.1%
US avg: 2.2%
Construction2.5%
US avg: 1.2%
Manufacturing0.9%
US avg: 0.4%
Education & health services0.9%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$257,400
+6%inflation adjusted, since 2000
from $133,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,160
−2%inflation adjusted, since 2000
from $648 in 2000
US average: $1,442
Owner-occupied
44.2%
−7.9 ptssince 2000
from 52.0% in 2000
55.8% rent
Vacancy rate
2.8%
−3.6 ptssince 2009
from 6.5% in 2009
US average: 10.0%
Owner cost-burdened
18.2%
−13.7 ptssince 2009
from 31.9% in 2009
US average: 22.9%
Renter cost-burdened
45.8%
+8.4 ptssince 2009
from 37.3% in 2009
US average: 47.4%
Afford Score
3.6
+17%since 2000
from 3.1 in 2000
1990 – 2024
Gentrification Score
31
RELATED:See current rent listings in Sullivan on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99%(681)
Black0.1%(1)
Hispanic / Latino0.1%(1)
Asian0.3%(2)
Other0%
Diversity Score1.5%(10)
2024
White, non-Hispanic95.5%(633)
Black0%(0)
Hispanic / Latino0.9%(6)
Asian0.2%(1)
Other3.5%(23)
Diversity Score10.9%(72)
Diversity Score
11
+649%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.5%
+4.6 ptssince 2000
from 11.9% in 2000
US average: 35.6%
High school or higher
90.7%
+8.6 ptssince 2000
from 82.1% in 2000
US average: 89.6%
Graduate degree
3.7%
−0.2 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.9 min
+53%since 2000
from 18.9 min in 2000
US average: 26.5
Drive alone to work
76.6%
−7.5 ptssince 2009
from 84.1% in 2009
US average: 68.9%
Carpooled to work
2.2%
−5.2 ptssince 2009
from 7.4% in 2009
US average: 8.5%
Public transit
0.0%
−0.8 ptssince 2009
from 0.8% in 2009
US average: 3.2%
Worked from home
15.9%
+9.7 ptssince 2009
from 6.1% in 2009
US average: 15.0%
Walked to work
5.3%
+3.8 ptssince 2009
from 1.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.9%
+2.0 ptssince 2009
from 0.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.2%
−11.6 ptssince 2011
from 12.9% in 2011
US average: 5.2%
Labor force participation
58.6%
−20.0 ptssince 2011
from 78.6% in 2011
US average: 63.5%
Self-employed
9.3%
−4.3 ptssince 2009
from 13.6% in 2009
US average: 13.1%
Management & professional
28.7%
−31.8 ptssince 2009
from 60.5% in 2009
US average: 42.5%
Section 08

People & community

Male
57.2%
+6.3 ptssince 2009
from 50.8% in 2009
Female
42.8%
−6.3 ptssince 2009
from 49.2% in 2009
Foreign born
1.5%
+1.3 ptssince 2009
from 0.2% in 2009
US average: 14.1%
Veterans
5.1%
−45.3 ptssince 2009
from 50.3% in 2009
US average: 6.2%
With a disability
20.2%
+3.2 ptssince 2012
from 17.0% in 2012
US average: 13.3%
Uninsured
2.7%
−86.7 ptssince 2013
from 89.4% in 2013
US average: 8.4%
Broadband at home
91.6%
+18.4 ptssince 2017
from 73.2% in 2017
US average: 91.0%
English only at home
96.3%
−3.4 ptssince 2016
from 99.7% in 2016
US average: 77.7%
Spanish at home
3.3%
+3.0 ptssince 2016
from 0.3% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Sullivan to nearby cities

SULLIVAN VS
Oconomowoc
Income$106,425+49%
Home value$394,500+53%
Population20,119+2935%
SEE FULL COMPARISON →
SULLIVAN VS
Watertown
Income$70,107−2%
Home value$222,100−14%
Population22,704+3324%
SEE FULL COMPARISON →
SULLIVAN VS
Whitewater
Income$54,969−23%
Home value$229,400−11%
Population16,038+2319%
SEE FULL COMPARISON →
SULLIVAN VS
Fort Atkinson
Income$79,302+11%
Home value$211,800−18%
Population12,388+1768%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sullivan, Wisconsin?

Sullivan, Wisconsin has about 663 residents according to the 2024 American Community Survey.

What is the median household income in Sullivan, Wisconsin?

The typical household in Sullivan, Wisconsin earns about $71,250 a year. Half of households make more than that, and half make less.

Is Sullivan, Wisconsin expensive?

In Sullivan, Wisconsin, the median home is worth about $257,400, and the typical rent is about $1,160 a month.

How educated are people in Sullivan, Wisconsin?

About 16.5% of adults age 25 and over in Sullivan, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Sullivan, Wisconsin?

About 27.2% of people in Sullivan, Wisconsin live below the federal poverty line.

Has Sullivan, Wisconsin grown since 1990?

Yes, Sullivan, Wisconsin has grown since 1990. The population has added about 242 residents, a change of about 57 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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