METRO AREA · 1990 CENSUS

Santa Rosa Metro

Santa Rosa-Petaluma, CA · 1 counties · 388,222 residents · 1,575.337 sq mi

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The short version

Santa Rosa is wealthier than most US places, with a median household income of $36,299. Population has fallen 15% since 2000, a loss of 70,392 residents. Median home value is $200,600.

At a glance

Wealthier

above the US median

US median: $30,130

Mid-age

median age 34.9

US median: 33.0

More educated

25% hold a bachelor's degree

US average: 20%

Stable housing

home values roughly flat, inflation adjusted

US median home: $93,722

Section 01

Population & growth

Total population

388,222

−15%vs 2000

vs 458,614 in 2000

1990 – 2025

Population density

246 / sq mi

−15%vs 2000

vs 291 / sq mi in 2000

US average: 221

Median age

34.9

−7%vs 2000

vs 37.5 in 2000

US average: 33.0

Population, 1990 – 2024

2024485K

Section 02

Income & economy

Median household income

$36,299

−10%inflation adjusted, since 2000

vs $53,076 in 2000

US average: $30,130

1990 – 2024

Per capita income

$17,239

−33%vs 2000

vs $25,724 in 2000

US average: $14,340

Poverty rate

7.6%

−0.4 ptsvs 2000

vs 8.1% in 2000

US average: 13.2%

Section 03

Housing

Median home value

$200,600

Unchangedinflation adjusted, since 2000

vs $265,200 in 2000

US average: $93,722

1990 – 2024

Median gross rent

$645

−2%inflation adjusted, since 2000

vs $864 in 2000

US average: $450

Owner-occupied

62.9%

−1.2 ptsvs 2000

vs 64.1% in 2000

37.1% rent

Afford Score

5.5

+11%vs 2000

vs 5.0 in 2000

1990 – 2024

RELATED:See current rent listings in Santa Rosa on RentDataNow

Section 04

Race & ethnicity

2000

White, non-Hispanic74.5%(341,686)

Black1.3%(6,116)

Hispanic / Latino17.3%(79,511)

Asian3%(13,786)

Other0%

Diversity Score45.8%(209,985)

1990

White, non-Hispanic90.7%(351,983)

Black1.4%(5,554)

Hispanic / Latino10.2%(39,537)

Asian2.8%(10,881)

Other5.1%(19,804)

Diversity Score38.9%(151,120)

Diversity Score

−15%vs 2000

vs 46 in 2000

1990 – 2024

Section 05

Education

Bachelor's degree or higher

24.5%

−4.0 ptsvs 2000

vs 28.5% in 2000

US average: 20.3%

High school or higher

84.4%

−0.5 ptsvs 2000

vs 84.9% in 2000

US average: 75.2%

Graduate degree

7.9%

−1.8 ptsvs 2000

vs 9.7% in 2000

US average: 7.1%

Section 06

Commute & transportation

Average commute

24.8 min

+28%vs 2000

vs 19.3 min in 2000

US average: 21.9

Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

In this metro

Principal cities

Santa RosaCENTRAL179,437 PetalumaCENTRAL59,688

What's inside

1 component county

Sonoma CountyCENTRAL486,444

Drill deeper

Metros similar to Santa Rosa

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SANTA ROSA VS

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SANTA ROSA VS

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SANTA ROSA VS

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Frequently asked

How many people live in Santa Rosa-Petaluma, CA?

Santa Rosa-Petaluma, CA has about 388,222 residents according to the 1990 Census.

What is the median household income in Santa Rosa-Petaluma, CA?

The typical household in Santa Rosa-Petaluma, CA earns about $36,299 a year. Half of households make more than that, and half make less.

Is Santa Rosa-Petaluma, CA expensive?

In Santa Rosa-Petaluma, CA, the median home is worth about $200,600, and the typical rent is about $645 a month.

How educated are people in Santa Rosa-Petaluma, CA?

About 24.5% of adults age 25 and over in Santa Rosa-Petaluma, CA hold a bachelor's degree or higher.

What is the poverty rate in Santa Rosa-Petaluma, CA?

About 7.6% of people in Santa Rosa-Petaluma, CA live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →