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CITY

Santa Rosa

California · 179,437 residents (2025 est.) · 42.536 sq mi
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Notable rankings
#149Largest by populationof 4,896179,437
The short version

Santa Rosa is wealthier than most US places, with a median household income of $99,060. Population has grown 20% since 2000. Median home value has roughly tripled since 2000, reaching $713,900. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 41.2
US median: 38.9
Average education
35% hold a bachelor's degree
US average: 36%
Less affordable
home values up 66%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
177,090
+20%since 2000
from 147,595 in 2000
1990 – 2025
Population density
4,163 / sq mi
+15%since 2009
from 3,621 / sq mi in 2009
US average: 281
Median age
41.2
+14%since 2000
from 36.2 in 2000
US average: 38.9

PEP 2025 EST:179,437 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
107K127K147K167K188K1990201020202024Santa Rosa
2024177K
1990201020202024
Age distribution, 2024
Under 54.8%(8,464)
US avg: 5.6%
5 to 95.1%(8,962)
US avg: 6%
10 to 146.4%(11,319)
US avg: 6.4%
15 to 196.2%(10,928)
US avg: 6.6%
20 to 245.6%(9,958)
US avg: 6.5%
25 to 3413.5%(23,857)
US avg: 13.7%
35 to 4414.1%(24,951)
US avg: 13.2%
45 to 5413.3%(23,532)
US avg: 12.2%
55 to 6412.1%(21,469)
US avg: 12.7%
65 to 7411.2%(19,801)
US avg: 10.2%
75 to 845.3%(9,418)
US avg: 5.1%
85 and over2.5%(4,431)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$99,060
+7%inflation adjusted, since 2000
from $50,931 in 2000
US average: $82,259
1990 – 2024
Per capita income
$52,066
+113%since 2000
from $24,495 in 2000
US average: $44,673
Households earning $100K+
62.2%
+23.4 ptssince 2009
from 38.8% in 2009
US average: 53.3%
Poverty rate
9.7%
+1.2 ptssince 2000
from 8.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.452
+4%since 2010
from 0.435 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade10.9%
US avg: 9.9%
Information10.9%
US avg: 10.8%
Wholesale trade8.6%
US avg: 6.9%
Other services4.5%
US avg: 6.7%
Finance & insurance3.8%
US avg: 5.9%
Public administration3%
US avg: 4.8%
Professional, scientific, technical2.8%
US avg: 5.1%
Agriculture, forestry, fishing2.7%
US avg: 1.6%
Construction2.6%
US avg: 1.2%
Transportation & warehousing2%
US avg: 2.2%
Arts, entertainment, food1.7%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$713,900
+66%inflation adjusted, since 2000
from $236,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,152
+37%inflation adjusted, since 2000
from $862 in 2000
US average: $1,442
Owner-occupied
56.7%
−1.8 ptssince 2000
from 58.5% in 2000
43.3% rent
Vacancy rate
4.3%
−2.1 ptssince 2009
from 6.3% in 2009
US average: 10.0%
Owner cost-burdened
31.6%
−10.6 ptssince 2009
from 42.2% in 2009
US average: 22.9%
Renter cost-burdened
52.8%
−0.7 ptssince 2009
from 53.5% in 2009
US average: 47.4%
Afford Score
7.2
−16%since 2009
from 8.6 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
55
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Santa Rosa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic70.9%(104,581)
Black2%(3,023)
Hispanic / Latino19.2%(28,318)
Asian3.8%(5,542)
Other0%
2024
White, non-Hispanic48.7%(86,260)
Black1.9%(3,312)
Hispanic / Latino37.4%(66,211)
Asian6.3%(11,103)
Other5.8%(10,204)
Diversity Score
77
+15%since 2009
from 67 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican31.4%(55,583)
Central American2.7%(4,742)
Salvadoran1.7%(2,966)
Spaniard0.6%(1,134)
Puerto Rican0.6%(1,049)
Guatemalan0.3%(614)
Nicaraguan0.2%(415)
Panamanian0.2%(357)
Honduran0.2%(307)
Colombian0.2%(266)
Peruvian0.1%(179)
+ 8 more hispanic origin groups with data
Cuban0.1%(151)
Chilean0.1%(143)
Ecuadorian0.1%(131)
Argentine0%(68)
Asian origin
Filipino1.2%(2,038)
Vietnamese1.1%(1,950)
Asian Indian1%(1,848)
Chinese1%(1,703)
Nepalese0.4%(730)
Korean0.4%(671)
Cambodian0.3%(477)
Japanese0.3%(446)
Laotian0.2%(342)
Thai0.1%(211)
Taiwanese0.1%(204)
Indonesian0.1%(135)
+ 6 more asian origin groups with data
Burmese0%(77)
Hmong0%(59)
Pakistani0%(58)
Kazakh0%(10)
Pacific Islander origin
Samoan0.2%(403)
Fijian0.2%(278)
Chamorro0.1%(196)
Guamanian0%(32)
Tongan0%(3)
Ancestry
German10.5%(18,663)
English10.5%(18,642)
Irish9.9%(17,499)
Italian6.1%(10,859)
French2.5%(4,359)
American2.4%(4,278)
Scottish2%(3,630)
Swedish1.6%(2,802)
Polish1.4%(2,476)
Norwegian1.3%(2,312)
Portuguese1.2%(2,093)
Scotch-Irish1%(1,691)
+ 44 more ancestry groups with data
Russian1%(1,684)
Dutch0.9%(1,662)
Danish0.8%(1,407)
Welsh0.6%(1,071)
British0.6%(1,066)
Swiss0.4%(788)
Arab0.4%(710)
Austrian0.4%(643)
Greek0.3%(599)
Hungarian0.3%(598)
Finnish0.3%(514)
Canadian0.3%(474)
Ukrainian0.2%(438)
West Indian0.2%(332)
Jordanian0.2%(284)
Czech0.2%(284)
Armenian0.1%(260)
Romanian0.1%(240)
Slovak0.1%(226)
Jamaican0.1%(220)
Kenyan0.1%(198)
Ethiopian0.1%(176)
Iranian0.1%(171)
Croatian0.1%(165)
Lebanese0.1%(151)
Palestinian0.1%(144)
Lithuanian0.1%(128)
Belgian0.1%(108)
Brazilian0.1%(96)
Bulgarian0.1%(96)
Serbian0.1%(92)
Egyptian0%(82)
Haitian0%(78)
Latvian0%(75)
Nigerian0%(35)
Guyanese0%(26)
Israeli0%(24)
Slovene0%(20)
Turkish0%(11)
RANKED:Largest Mexican population · Largest German population · Largest English population · Largest Irish population · Largest Italian population
Section 05

Education

Bachelor's degree or higher
35.1%
+7.5 ptssince 2000
from 27.6% in 2000
US average: 35.6%
High school or higher
85.4%
+1.1 ptssince 2000
from 84.2% in 2000
US average: 89.6%
Graduate degree
13.6%
+4.4 ptssince 2000
from 9.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.9 min
+42%since 2000
from 16.1 min in 2000
US average: 26.5
Drive alone to work
71.4%
−3.4 ptssince 2009
from 74.8% in 2009
US average: 68.9%
Carpooled to work
11.4%
Unchangedsince 2009
from 11.3% in 2009
US average: 8.5%
Public transit
1.3%
−1.2 ptssince 2009
from 2.6% in 2009
US average: 3.2%
Worked from home
11.5%
+5.8 ptssince 2009
from 5.8% in 2009
US average: 15.0%
Walked to work
2.4%
−0.6 ptssince 2009
from 3.0% in 2009
US average: 2.4%
Biked to work
0.7%
−0.6 ptssince 2009
from 1.2% in 2009
US average: 0.4%
No vehicle available
6.2%
−0.3 ptssince 2009
from 6.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.3%
−3.8 ptssince 2011
from 10.1% in 2011
US average: 5.2%
Labor force participation
66.4%
−0.1 ptssince 2011
from 66.5% in 2011
US average: 63.5%
Self-employed
14.4%
+1.4 ptssince 2009
from 13.0% in 2009
US average: 13.1%
Management & professional
41.3%
−20.9 ptssince 2009
from 62.2% in 2009
US average: 42.5%
Section 08

People & community

Male
48.8%
−0.6 ptssince 2009
from 49.3% in 2009
Female
51.2%
+0.6 ptssince 2009
from 50.7% in 2009
Foreign born
21.2%
+1.7 ptssince 2009
from 19.5% in 2009
US average: 14.1%
Veterans
4.2%
−44.2 ptssince 2009
from 48.4% in 2009
US average: 6.2%
With a disability
13.3%
+2.0 ptssince 2012
from 11.3% in 2012
US average: 13.3%
Uninsured
6.2%
−77.5 ptssince 2013
from 83.7% in 2013
US average: 8.4%
Broadband at home
94.3%
+9.5 ptssince 2017
from 84.8% in 2017
US average: 91.0%
English only at home
65.0%
−3.7 ptssince 2016
from 68.7% in 2016
US average: 77.7%
Spanish at home
27.4%
+3.7 ptssince 2016
from 23.7% in 2016
US average: 13.6%
Marital status
Men 15+
Never married38.9%(28,125)
Married49.7%(35,890)
Widowed2.3%(1,671)
Divorced9%(6,536)
Women 15+
Never married31.9%(24,306)
Married45.7%(34,780)
Widowed8.8%(6,682)
Divorced13.6%(10,355)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

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SANTA ROSA VS
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SANTA ROSA VS
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Frequently asked

How many people live in Santa Rosa, California?

Santa Rosa, California has about 177,090 residents according to the 2024 American Community Survey.

What is the median household income in Santa Rosa, California?

The typical household in Santa Rosa, California earns about $99,060 a year. Half of households make more than that, and half make less.

Is Santa Rosa, California expensive?

In Santa Rosa, California, the median home is worth about $713,900, and the typical rent is about $2,152 a month.

How educated are people in Santa Rosa, California?

About 35.1% of adults age 25 and over in Santa Rosa, California hold a bachelor's degree or higher.

What is the poverty rate in Santa Rosa, California?

About 9.7% of people in Santa Rosa, California live below the federal poverty line.

Has Santa Rosa, California grown since 1990?

Yes, Santa Rosa, California has grown since 1990. The population has added about 63,777 residents, a change of about 56 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Santa Rosa, California: demographics, income & housing data · CensusEasy