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CITY · 2020 ACS

Santa Rosa

California · 178,127 residents · 42.536 sq mi
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The short version

Santa Rosa is wealthier than most US places, with a median household income of $80,472. Population has grown 21% since 2000. Median home value has more than doubled since 2000, reaching $571,600.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 39.9
US median: 38.8
Average education
34% hold a bachelor's degree
US average: 33%
Less affordable
home values up 61%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
178,127
+21%since 2000
from 147,595 in 2000
1990 – 2025
Median age
39.9
+10%since 2000
from 36.2 in 2000
US average: 38.8
Population, 1990 – 2024
107K127K147K167K188K1990201020202024Santa Rosa
2024177K
1990201020202024
Age distribution, 2020
Under 55.1%(9,015)
US avg: 5.6%
5 to 95.8%(10,300)
US avg: 6.1%
10 to 146.5%(11,502)
US avg: 6.5%
15 to 196.2%(10,975)
US avg: 6.6%
20 to 245.8%(10,412)
US avg: 6.7%
25 to 3413.6%(24,300)
US avg: 13.5%
35 to 4413.7%(24,460)
US avg: 12.7%
45 to 5412.1%(21,566)
US avg: 12.3%
55 to 6412.5%(22,199)
US avg: 13.1%
65 to 7410.9%(19,470)
US avg: 10%
75 to 845.3%(9,521)
US avg: 4.9%
85 and over2.5%(4,407)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$80,472
+5%inflation adjusted, since 2000
from $50,931 in 2000
US average: $66,278
1990 – 2024
Per capita income
$38,773
+58%since 2000
from $24,495 in 2000
US average: $35,364
Households earning $100K+
53.8%
+15.0 ptssince 2009
from 38.8% in 2009
US average: 43.9%
Poverty rate
10.0%
+1.4 ptssince 2000
from 8.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Information12.7%
US avg: 11.1%
Retail trade12.1%
US avg: 10%
Wholesale trade7.1%
US avg: 6.7%
Other services5.2%
US avg: 6.6%
Finance & insurance3.9%
US avg: 5.5%
Public administration2.9%
US avg: 4.7%
Professional, scientific, technical2.9%
US avg: 4.7%
Transportation & warehousing2.4%
US avg: 2.5%
Agriculture, forestry, fishing1.8%
US avg: 1.7%
Arts, entertainment, food1.8%
US avg: 2%
Construction1.7%
US avg: 1.2%
Education & health services1.1%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$571,600
+61%inflation adjusted, since 2000
from $236,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,728
+33%inflation adjusted, since 2000
from $862 in 2000
US average: $1,124
Owner-occupied
54.0%
−4.5 ptssince 2000
from 58.5% in 2000
46.0% rent
Afford Score
7.1
−17%since 2009
from 8.6 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Santa Rosa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic70.9%(104,581)
Black2%(3,023)
Hispanic / Latino19.2%(28,318)
Asian3.8%(5,542)
Other0%
2020
White, non-Hispanic50.8%(90,527)
Black2.1%(3,802)
Hispanic / Latino34.3%(61,082)
Asian6%(10,659)
Other4.9%(8,641)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican28.6%(51,050)
Central American1.5%(2,623)
Salvadoran0.9%(1,639)
Puerto Rican0.5%(966)
Spaniard0.4%(691)
Guatemalan0.2%(367)
Peruvian0.2%(329)
Cuban0.2%(322)
Nicaraguan0.2%(309)
Colombian0.1%(224)
Honduran0.1%(168)
+ 6 more hispanic origin groups with data
Chilean0.1%(96)
Argentine0%(23)
Asian origin
Filipino1.1%(2,029)
Chinese0.9%(1,630)
Asian Indian0.8%(1,445)
Vietnamese0.7%(1,307)
Korean0.7%(1,160)
Cambodian0.4%(692)
Laotian0.3%(501)
Japanese0.3%(488)
Nepalese0.2%(321)
Pakistani0.1%(262)
Taiwanese0.1%(131)
Thai0%(89)
+ 1 more asian origin group with data
Malaysian0%(32)
Pacific Islander origin
Fijian0.5%(850)
Samoan0%(85)
Chamorro0%(63)
Tongan0%(32)
Ancestry
German10.8%(19,245)
Irish10%(17,825)
English9.3%(16,575)
Italian6.8%(12,093)
French2.7%(4,876)
American2.6%(4,701)
Scottish1.9%(3,351)
Swedish1.8%(3,182)
Portuguese1.6%(2,829)
Polish1.6%(2,775)
Norwegian1.4%(2,419)
Dutch1.2%(2,196)
+ 47 more ancestry groups with data
Danish1%(1,809)
Russian1%(1,796)
Scotch-Irish0.9%(1,647)
British0.9%(1,534)
Welsh0.8%(1,425)
Greek0.5%(885)
Swiss0.4%(797)
Hungarian0.4%(629)
Ethiopian0.3%(619)
Austrian0.3%(614)
Finnish0.3%(600)
Ghanaian0.3%(566)
Canadian0.3%(559)
Lithuanian0.2%(427)
Armenian0.2%(383)
Ukrainian0.2%(292)
Romanian0.2%(284)
Czech0.2%(271)
Croatian0.1%(248)
Iranian0.1%(214)
Lebanese0.1%(211)
Jordanian0.1%(206)
Palestinian0.1%(193)
West Indian0.1%(175)
Latvian0.1%(168)
Belgian0.1%(151)
Australian0.1%(143)
Bulgarian0.1%(127)
Kenyan0.1%(122)
Egyptian0.1%(100)
Slovak0%(84)
Turkish0%(82)
Jamaican0%(64)
Haitian0%(55)
Serbian0%(46)
Barbadian0%(45)
Slovene0%(31)
Moroccan0%(23)
Syrian0%(22)
Israeli0%(22)
Brazilian0%(16)
Arab0%(8)
RANKED:Largest Mexican population · Largest German population · Largest Irish population · Largest English population · Largest Italian population
Section 05

Education

Bachelor's degree or higher
33.8%
+6.1 ptssince 2000
from 27.6% in 2000
US average: 32.9%
High school or higher
86.2%
+2.0 ptssince 2000
from 84.2% in 2000
US average: 88.5%
Graduate degree
13.0%
+3.9 ptssince 2000
from 9.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.3 min
+45%since 2000
from 16.1 min in 2000
US average: 26.9
Drive alone to work
77.2%
+2.3 ptssince 2009
from 74.8% in 2009
US average: 75.1%
No vehicle available
5.9%
−0.7 ptssince 2009
from 6.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.2%
−4.9 ptssince 2011
from 10.1% in 2011
US average: 5.4%
Labor force participation
66.6%
Unchangedsince 2011
from 66.5% in 2011
US average: 63.4%
Management & professional
36.9%
−25.4 ptssince 2009
from 62.2% in 2009
US average: 39.3%
Section 08

People & community

Male
48.0%
−1.3 ptssince 2009
from 49.3% in 2009
Female
52.0%
+1.3 ptssince 2009
from 50.7% in 2009
Foreign born
20.9%
+1.4 ptssince 2009
from 19.5% in 2009
US average: 13.5%
Uninsured
7.5%
−76.2 ptssince 2013
from 83.7% in 2013
US average: 8.8%
Marital status (2024)
Men 15+
Never married38.9%(28,125)
Married49.7%(35,890)
Widowed2.3%(1,671)
Divorced9%(6,536)
Women 15+
Never married31.9%(24,306)
Married45.7%(34,780)
Widowed8.8%(6,682)
Divorced13.6%(10,355)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Frequently asked

How many people live in Santa Rosa, California?

Santa Rosa, California has about 178,127 residents according to the 2020 American Community Survey.

What is the median household income in Santa Rosa, California?

The typical household in Santa Rosa, California earns about $80,472 a year. Half of households make more than that, and half make less.

Is Santa Rosa, California expensive?

In Santa Rosa, California, the median home is worth about $571,600, and the typical rent is about $1,728 a month.

How educated are people in Santa Rosa, California?

About 33.8% of adults age 25 and over in Santa Rosa, California hold a bachelor's degree or higher.

What is the poverty rate in Santa Rosa, California?

About 10.0% of people in Santa Rosa, California live below the federal poverty line.

Has Santa Rosa, California grown since 1990?

Yes, Santa Rosa, California has grown since 1990. The population has added about 64,814 residents, a change of about 57 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →