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CITY · 2010 ACS

Santa Rosa

California · 167,815 residents · 42.536 sq mi
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The short version

Santa Rosa is wealthier than most US places, with a median household income of $59,326. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $468,600.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 36.7
US median: 37.2
Average education
29% hold a bachelor's degree
US average: 28%
Less affordable
home values up 57%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
167,815
+14%since 2000
from 147,595 in 2000
1990 – 2025
Population density
3,945 / sq mi
+14%since 2000
from 3,470 / sq mi in 2000
US average: 261
Median age
36.7
+1%since 2000
from 36.2 in 2000
US average: 37.2
Population, 1990 – 2024
107K127K147K167K188K1990201020202024Santa Rosa
2024177K
1990201020202024
Section 02

Income & economy

Median household income
$59,326
−8%inflation adjusted, since 2000
from $50,931 in 2000
US average: $52,703
1990 – 2024
Per capita income
$29,794
+22%since 2000
from $24,495 in 2000
US average: $27,286
Households earning $100K+
39.1%
+0.3 ptssince 2009
from 38.8% in 2009
US average: 33.3%
Poverty rate
12.2%
+3.6 ptssince 2000
from 8.5% in 2000
US average: 13.8%
Income inequality (Gini)
0.435
US average: 0.461
Workforce by industry, 2010
Information14.4%
US avg: 11.5%
Retail trade10.3%
US avg: 10.9%
Wholesale trade7.9%
US avg: 7.2%
Other services7%
US avg: 7%
Public administration4.6%
US avg: 4.9%
Transportation & warehousing2.9%
US avg: 3.1%
Finance & insurance2.8%
US avg: 5.1%
Arts, entertainment, food2.2%
US avg: 2.4%
Professional, scientific, technical2%
US avg: 4.2%
Agriculture, forestry, fishing1.8%
US avg: 1.9%
Construction1.8%
US avg: 1.4%
Education & health services0.8%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$468,600
+57%inflation adjusted, since 2000
from $236,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,141
+5%inflation adjusted, since 2000
from $862 in 2000
US average: $853
Owner-occupied
41.3%
−17.3 ptssince 2000
from 58.5% in 2000
45.9% rent
Vacancy rate
6.5%
+0.2 ptssince 2009
from 6.3% in 2009
US average: 12.1%
Owner cost-burdened
42.2%
Unchangedsince 2009
from 42.2% in 2009
US average: 30.9%
Renter cost-burdened
52.7%
−0.8 ptssince 2009
from 53.5% in 2009
US average: 46.8%
Afford Score
7.9
+70%since 2000
from 4.6 in 2000
1990 – 2024
RELATED:See current rent listings in Santa Rosa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic70.9%(104,581)
Black2%(3,023)
Hispanic / Latino19.2%(28,318)
Asian3.8%(5,542)
Other0%
Diversity Score51.4%(75,902)
2010
White, non-Hispanic59.7%(100,126)
Black2.2%(3,660)
Hispanic / Latino28.6%(47,970)
Asian5.1%(8,521)
Other3.8%(6,415)
Diversity Score69%(115,752)
Diversity Score
69
+34%since 2000
from 51 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.2%
+1.6 ptssince 2000
from 27.6% in 2000
US average: 27.9%
High school or higher
84.6%
+0.4 ptssince 2000
from 84.2% in 2000
US average: 84.9%
Graduate degree
10.4%
+1.2 ptssince 2000
from 9.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
22.8 min
+42%since 2000
from 16.1 min in 2000
US average: 25.2
Drive alone to work
74.6%
−0.2 ptssince 2009
from 74.8% in 2009
US average: 76.2%
Carpooled to work
11.9%
+0.6 ptssince 2009
from 11.3% in 2009
US average: 10.4%
Public transit
2.2%
−0.4 ptssince 2009
from 2.6% in 2009
US average: 4.7%
Worked from home
6.2%
+0.4 ptssince 2009
from 5.8% in 2009
US average: 4.1%
Walked to work
2.7%
−0.3 ptssince 2009
from 3.0% in 2009
US average: 2.8%
Biked to work
1.4%
+0.1 ptssince 2009
from 1.2% in 2009
US average: 0.5%
No vehicle available
6.5%
−0.1 ptssince 2009
from 6.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.2%
+0.2 ptssince 2009
from 13.0% in 2009
US average: 12.9%
Management & professional
31.6%
−30.6 ptssince 2009
from 62.2% in 2009
US average: 35.2%
Section 08

People & community

Male
49.1%
−0.2 ptssince 2009
from 49.3% in 2009
Female
50.9%
+0.2 ptssince 2009
from 50.7% in 2009
Foreign born
19.6%
+0.1 ptssince 2009
from 19.5% in 2009
US average: 12.8%
Veterans
8.8%
−39.7 ptssince 2009
from 48.4% in 2009
US average: 9.9%
Drill deeper

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Compare Santa Rosa to nearby cities

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SANTA ROSA VS
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SANTA ROSA VS
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Frequently asked

How many people live in Santa Rosa, California?

Santa Rosa, California has about 167,815 residents according to the 2010 American Community Survey.

What is the median household income in Santa Rosa, California?

The typical household in Santa Rosa, California earns about $59,326 a year. Half of households make more than that, and half make less.

Is Santa Rosa, California expensive?

In Santa Rosa, California, the median home is worth about $468,600, and the typical rent is about $1,141 a month.

How educated are people in Santa Rosa, California?

About 29.2% of adults age 25 and over in Santa Rosa, California hold a bachelor's degree or higher.

What is the poverty rate in Santa Rosa, California?

About 12.2% of people in Santa Rosa, California live below the federal poverty line.

Has Santa Rosa, California grown since 1990?

Yes, Santa Rosa, California has grown since 1990. The population has added about 54,502 residents, a change of about 48 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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