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METRO AREA · 2020 ACS

Santa Rosa Metro

Santa Rosa-Petaluma, CA · 1 counties · 488,863 residents · 1,575.337 sq mi
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The short version

Santa Rosa is significantly wealthier than the US average, with a median household income of $86,173. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $640,000.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 42.6
US median: 38.8
More educated
36% hold a bachelor's degree
US average: 33%
Less affordable
home values up 61%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
488,863
+7%since 2000
from 458,614 in 2000
1990 – 2025
Population density
310 / sq mi
+7%since 2000
from 291 / sq mi in 2000
US average: 280
Median age
42.6
+14%since 2000
from 37.5 in 2000
US average: 38.8
Population, 1990 – 2024
377K411K445K479K513K1990201020202024Santa Rosa
2024485K
1990201020202024
Section 02

Income & economy

Median household income
$86,173
+8%inflation adjusted, since 2000
from $53,076 in 2000
US average: $66,278
1990 – 2024
Per capita income
$44,071
+71%since 2000
from $25,724 in 2000
US average: $35,364
Households earning $100K+
56.5%
+14.2 ptssince 2009
from 42.3% in 2009
US average: 43.9%
Poverty rate
8.8%
+0.7 ptssince 2000
from 8.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Information11.7%
US avg: 11.1%
Retail trade10%
US avg: 10%
Wholesale trade8.1%
US avg: 6.7%
Other services5.2%
US avg: 6.6%
Finance & insurance3.9%
US avg: 5.5%
Public administration3.2%
US avg: 4.7%
Professional, scientific, technical3%
US avg: 4.7%
Transportation & warehousing2.6%
US avg: 2.5%
Agriculture, forestry, fishing2.4%
US avg: 1.7%
Construction2.3%
US avg: 1.2%
Arts, entertainment, food2%
US avg: 2%
Education & health services0.9%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$640,000
+61%inflation adjusted, since 2000
from $265,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,743
+34%inflation adjusted, since 2000
from $864 in 2000
US average: $1,124
Owner-occupied
60.2%
−3.8 ptssince 2000
from 64.1% in 2000
39.8% rent
Afford Score
7.4
+49%since 2000
from 5.0 in 2000
1990 – 2024
RELATED:See current rent listings in Santa Rosa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic74.5%(341,686)
Black1.3%(6,116)
Hispanic / Latino17.3%(79,511)
Asian3%(13,786)
Other0%
Diversity Score45.8%(209,985)
Segregation Score0%
2020
White, non-Hispanic58.5%(285,792)
Black1.5%(7,125)
Hispanic / Latino28.9%(141,438)
Asian4.5%(22,239)
Other4.8%(23,673)
Diversity Score69.3%(338,763)
Segregation Score29.5%(143,989)
Diversity Score
69
+51%since 2000
from 46 in 2000
1990 – 2024
Segregation Score
29
Section 05

Education

Bachelor's degree or higher
36.4%
+7.9 ptssince 2000
from 28.5% in 2000
US average: 32.9%
High school or higher
89.1%
+4.2 ptssince 2000
from 84.9% in 2000
US average: 88.5%
Graduate degree
13.6%
+3.9 ptssince 2000
from 9.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.6 min
+32%since 2000
from 19.3 min in 2000
US average: 26.9
Drive alone to work
74.2%
Unchangedsince 2009
from 74.2% in 2009
US average: 75.1%
No vehicle available
4.8%
−0.5 ptssince 2009
from 5.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.6%
−4.1 ptssince 2011
from 8.7% in 2011
US average: 5.4%
Labor force participation
65.0%
−1.3 ptssince 2011
from 66.3% in 2011
US average: 63.4%
Management & professional
39.6%
−23.7 ptssince 2009
from 63.2% in 2009
US average: 39.3%
Section 08

People & community

Male
48.8%
−0.7 ptssince 2009
from 49.5% in 2009
Female
51.2%
+0.7 ptssince 2009
from 50.5% in 2009
Foreign born
16.6%
+0.3 ptssince 2009
from 16.3% in 2009
US average: 13.5%
Uninsured
6.0%
−79.9 ptssince 2013
from 85.9% in 2013
US average: 8.8%
In this metro

Principal cities

Santa RosaCENTRAL179,437PetalumaCENTRAL59,688
What's inside

1 component county

Sonoma CountyCENTRAL486,444
Drill deeper

Metros similar to Santa Rosa

Manchester
Pop 433,415
Vallejo
Pop 455,376
Santa Maria
Pop 442,065
Salinas
Pop 433,729
Places similar to Santa Rosa
Head to head

Compare Santa Rosa side by side

SANTA ROSA VS
Manchester
Income$103,545+20%
Home value$421,100−34%
Population433,415−11%
SEE FULL COMPARISON →
SANTA ROSA VS
Vallejo
Income$100,401+17%
Home value$617,700−3%
Population455,376−6%
SEE FULL COMPARISON →
SANTA ROSA VS
Santa Maria
Income$98,161+14%
Home value$790,700+24%
Population442,065−9%
SEE FULL COMPARISON →
SANTA ROSA VS
Salinas
Income$97,230+13%
Home value$781,000+22%
Population433,729−11%
SEE FULL COMPARISON →
Frequently asked

How many people live in Santa Rosa-Petaluma, CA?

Santa Rosa-Petaluma, CA has about 488,863 residents according to the 2020 American Community Survey.

What is the median household income in Santa Rosa-Petaluma, CA?

The typical household in Santa Rosa-Petaluma, CA earns about $86,173 a year. Half of households make more than that, and half make less.

Is Santa Rosa-Petaluma, CA expensive?

In Santa Rosa-Petaluma, CA, the median home is worth about $640,000, and the typical rent is about $1,743 a month.

How educated are people in Santa Rosa-Petaluma, CA?

About 36.4% of adults age 25 and over in Santa Rosa-Petaluma, CA hold a bachelor's degree or higher.

What is the poverty rate in Santa Rosa-Petaluma, CA?

About 8.8% of people in Santa Rosa-Petaluma, CA live below the federal poverty line.

Has Santa Rosa-Petaluma, CA grown since 1990?

Yes, Santa Rosa-Petaluma, CA has grown since 1990. The population has added about 100,641 residents, a change of about 26 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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