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METRO AREA

Rocky Mount Metro

Rocky Mount, NC · 2 counties · 148,486 residents (2025 est.) · 1,045.88 sq mi
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The short version

Rocky Mount has notably lower household income than the US average, with a median household income of $58,673. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $168,843.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.6
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

144,952
+1%since 2000
from 143,026 in 2000
1990 – 2025
139 / sq mi
+1%since 2000
from 137 / sq mi in 2000
US average: 281
41.6
+14%since 2000
from 36.4 in 2000
US average: 38.9

PEP 2025 EST:148,486 residents (Census Bureau Vintage 2025, released March 2026)

Population, 19902024
131K137K143K149K154K1990201020202024Rocky Mount
2024145K
1990201020202024
Section 02

Income & economy

$58,673
−7%inflation adjusted, since 2000
from $34,751 in 2000
US average: $82,259
1990 – 2024
$32,903
+92%since 2000
from $17,141 in 2000
US average: $44,673
Households earning $100K+
39.6%
+18.9 ptssince 2009
from 20.6% in 2009
US average: 53.3%
15.2%
−0.7 ptssince 2000
from 15.8% in 2000
US average: 12.5%
0.454
Unchangedsince 2010
from 0.452 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.4%
US avg: 9.9%
Information12.1%
US avg: 10.8%
Wholesale trade7.1%
US avg: 6.9%
Other services6.1%
US avg: 6.7%
Finance & insurance6%
US avg: 5.9%
Professional, scientific, technical5.3%
US avg: 5.1%
Public administration4.1%
US avg: 4.8%
Transportation & warehousing2.3%
US avg: 2.2%
Agriculture, forestry, fishing1.7%
US avg: 1.6%
Construction1.6%
US avg: 1.2%
Arts, entertainment, food1%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

$168,843
+20%inflation adjusted, since 2000
from $76,969 in 2000
US average: $376,019
1990 – 2024
$921
+7%inflation adjusted, since 2000
from $474 in 2000
US average: $1,442
62.6%
−3.7 ptssince 2000
from 66.3% in 2000
37.4% rent
12.8%
+1.0 ptssince 2009
from 11.8% in 2009
US average: 10.0%
19.2%
−8.8 ptssince 2009
from 28.0% in 2009
US average: 22.9%
38.9%
−3.9 ptssince 2009
from 42.8% in 2009
US average: 47.4%
2.9
+30%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Rocky Mount on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic52.6%(75,164)
Black42.9%(61,295)
Hispanic / Latino3.1%(4,493)
Asian0.4%(539)
Other0%
Diversity Score66.1%(94,595)
Segregation Score0%
2024
White, non-Hispanic42.5%(61,534)
Black45.3%(65,597)
Hispanic / Latino7.5%(10,930)
Asian0.8%(1,093)
Other4%(5,798)
Diversity Score76%(110,100)
Segregation Score33.7%(48,791)
76
+15%since 2000
from 66 in 2000
1990 – 2024
34
−2%since 2020
from 34 in 2020
Section 05

Education

20.5%
+6.7 ptssince 2000
from 13.8% in 2000
US average: 35.6%
High school or higher
86.4%
+14.7 ptssince 2000
from 71.8% in 2000
US average: 89.6%
6.7%
+2.8 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

23.3 min
+62%since 2000
from 14.4 min in 2000
US average: 26.5
79.9%
−2.4 ptssince 2009
from 82.3% in 2009
US average: 68.9%
7.6%
−4.9 ptssince 2009
from 12.5% in 2009
US average: 8.5%
0.4%
−0.3 ptssince 2009
from 0.8% in 2009
US average: 3.2%
9.8%
+8.2 ptssince 2009
from 1.6% in 2009
US average: 15.0%
0.6%
−0.8 ptssince 2009
from 1.4% in 2009
US average: 2.4%
0.0%
−0.1 ptssince 2009
from 0.1% in 2009
US average: 0.4%
8.0%
−2.1 ptssince 2009
from 10.0% in 2009
US average: 8.3%
Section 07

Work & employment

6.2%
−5.9 ptssince 2011
from 12.1% in 2011
US average: 5.2%
59.1%
−3.0 ptssince 2011
from 62.0% in 2011
US average: 63.5%
11.9%
−1.5 ptssince 2009
from 13.4% in 2009
US average: 13.1%
30.5%
−29.8 ptssince 2009
from 60.3% in 2009
US average: 42.5%
Section 08

People & community

47.8%
+0.3 ptssince 2009
from 47.4% in 2009
52.2%
−0.3 ptssince 2009
from 52.6% in 2009
3.8%
+0.2 ptssince 2009
from 3.5% in 2009
US average: 14.1%
7.7%
−38.4 ptssince 2009
from 46.1% in 2009
US average: 6.2%
15.5%
−0.8 ptssince 2012
from 16.3% in 2012
US average: 13.3%
11.3%
−71.8 ptssince 2013
from 83.0% in 2013
US average: 8.4%
83.1%
+18.3 ptssince 2017
from 64.8% in 2017
US average: 91.0%
91.7%
−2.4 ptssince 2016
from 94.1% in 2016
US average: 77.7%
7.0%
+2.4 ptssince 2016
from 4.6% in 2016
US average: 13.6%
In this metro

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2 component counties

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Frequently asked

How many people live in Rocky Mount, NC?

Rocky Mount, NC has about 144,952 residents according to the 2024 American Community Survey.

What is the median household income in Rocky Mount, NC?

The typical household in Rocky Mount, NC earns about $58,673 a year. Half of households make more than that, and half make less.

Is Rocky Mount, NC expensive?

In Rocky Mount, NC, the median home is worth about $168,843, and the typical rent is about $921 a month.

How educated are people in Rocky Mount, NC?

About 20.5% of adults age 25 and over in Rocky Mount, NC hold a bachelor's degree or higher.

What is the poverty rate in Rocky Mount, NC?

About 15.2% of people in Rocky Mount, NC live below the federal poverty line.

Has Rocky Mount, NC grown since 1990?

Yes, Rocky Mount, NC has grown since 1990. The population has added about 11,717 residents, a change of about 9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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