METRO AREA · 2020 ACS
Hilton Head Island Metro
Hilton Head Island-Bluffton-Port Royal, SC · 2 counties · 215,908 residents · 1,231.156 sq mi
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The short version
Hilton Head Island has roughly average household income, with a median household income of $68,029. The metro area has grown rapidly, with population up 52% since 2000. Median home value has more than doubled since 2000, reaching $289,518. With a median age of 46.7, the population is older than the US median of 38.8.
At a glance
Average income
near the US median
US median: $66,278
Older
median age 46.7
US median: 38.8
More educated
39% hold a bachelor's degree
US average: 33%
Less affordable
home values up 26%, inflation adjusted
US median home: $265,253
Section 01
Population & growth
Population, 1990 – 2024
2024227K
Age distribution, 2020
Under 54.7%(10,222)
5 to 95.2%(11,297)
10 to 145.5%(11,917)
15 to 196.6%(14,255)
20 to 246.1%(13,211)
25 to 3410.3%(22,273)
35 to 449.9%(21,268)
45 to 5410.2%(21,918)
55 to 6413.9%(29,954)
65 to 7416.3%(35,268)
75 to 848.9%(19,127)
85 and over2.4%(5,198)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$68,029
+1%inflation adjusted, since 2000
from $44,617 in 2000
US average: $66,278
1990 – 2024
Households earning $100K+
45.0%
+11.8 ptssince 2009
from 33.2% in 2009
US average: 43.9%
Workforce by industry, 2020
Information14.9%
Wholesale trade9.3%
Other services5.9%
Retail trade5.8%
Finance & insurance3.7%
Professional, scientific, technical2.9%
Public administration2.8%
Arts, entertainment, food1.8%
Agriculture, forestry, fishing1.4%
Construction1.4%
Transportation & warehousing1.1%
Education & health services0.8%
Manufacturing0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$289,518
+26%inflation adjusted, since 2000
from $153,031 in 2000
US average: $265,253
1990 – 2024
4.2
−18%since 2009
from 5.1 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Hilton Head Island on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic63.4%(89,851)
Black27.9%(39,506)
Hispanic / Latino6.6%(9,398)
Asian0.7%(1,027)
Other0%
2020
White, non-Hispanic64.7%(139,760)
Black17.2%(37,104)
Hispanic / Latino13.2%(28,490)
Asian1.2%(2,568)
Other2.6%(5,567)
42
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican5.9%(13,014)
Central American1.9%(4,257)
Puerto Rican1.3%(2,922)
South American1.2%(2,701)
Honduran1.1%(2,337)
Guatemalan0.5%(1,098)
Colombian0.4%(897)
Cuban0.3%(726)
Costa Rican0.3%(513)
Bolivian0.2%(363)
Venezuelan0.2%(335)
Spaniard0.1%(264)
+ 9 more hispanic origin groups with data
Peruvian0.1%(250)
Uruguayan0.1%(249)
Argentine0.1%(213)
Salvadoran0.1%(189)
Dominican0.1%(186)
Nicaraguan0%(106)
Chilean0%(72)
Ecuadorian0%(28)
Panamanian0%(7)
Asian origin
Filipino0.3%(522)
Thai0.2%(394)
Vietnamese0.2%(311)
Chinese0.1%(265)
Asian Indian0.1%(257)
Korean0.1%(251)
Japanese0.1%(228)
Laotian0.1%(27)
Taiwanese0%(24)
Cambodian0%(9)
Indonesian0%(8)
Ancestry
German12.5%(27,350)
Irish11.8%(25,825)
English10.5%(22,976)
American6.1%(13,298)
Italian5.3%(11,667)
French2.4%(5,366)
Polish2.2%(4,926)
Scottish2.2%(4,860)
Scotch-Irish1.4%(3,012)
Dutch1.3%(2,863)
Subsaharan African1.1%(2,406)
British1%(2,111)
+ 44 more ancestry groups with data
Swedish0.9%(1,920)
Norwegian0.9%(1,872)
French Canadian0.8%(1,730)
Russian0.7%(1,493)
Hungarian0.6%(1,367)
Welsh0.6%(1,363)
West Indian0.6%(1,212)
Jamaican0.3%(766)
Greek0.3%(590)
Swiss0.2%(545)
Danish0.2%(500)
Portuguese0.2%(495)
Ukrainian0.2%(491)
Lebanese0.2%(481)
Austrian0.2%(477)
Canadian0.2%(472)
Lithuanian0.2%(449)
Romanian0.2%(435)
Czech0.2%(426)
Finnish0.2%(408)
Slovak0.2%(396)
Armenian0.1%(173)
Guyanese0.1%(171)
Iranian0.1%(143)
Trinidadian & Tobagonian0.1%(137)
Croatian0.1%(132)
Belgian0.1%(131)
Serbian0%(105)
Slovene0%(67)
Barbadian0%(54)
Latvian0%(52)
Bulgarian0%(49)
Ethiopian0%(47)
Nigerian0%(47)
Turkish0%(46)
Syrian0%(28)
Arab0%(24)
Brazilian0%(24)
Haitian0%(22)
Egyptian0%(21)
Cape Verdean0%(21)
Ghanaian0%(21)
Australian0%(11)
Israeli0%(6)
Section 05
Education
High school or higher
92.5%
+8.0 ptssince 2000
from 84.5% in 2000
US average: 88.5%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status (2024)
Men 15+
Never married31%(29,795)
Married58.3%(55,951)
Widowed2.8%(2,729)
Divorced7.8%(7,520)
Women 15+
Never married21.6%(21,307)
Married58.7%(57,975)
Widowed8.6%(8,530)
Divorced11.1%(10,947)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro
Largest cities
Hilton Head IslandCENTRAL38,196BlufftonCENTRAL36,807Port RoyalCENTRAL16,648Hardeeville16,459BeaufortCENTRAL15,775Burton6,912Laurel Bay5,882Ridgeland3,818Shell Point1,439Yemassee1,145Seabrook799Fripp Island752Daufuskie Island619Sheldon610Dale411Gillisonville378Harbor Island303Lobeco109Coosawhatchie43
What's inside
2 component counties
Drill deeper
Metros similar to Hilton Head Island
Bellingham
Pop 236,392
Appleton
Pop 249,876
Lebanon
Pop 224,500
Gainesville
Pop 226,568
Places similar to Hilton Head IslandHead to head
Compare Hilton Head Island side by side
HILTON HEAD ISLAND VS
Bellingham
Income$81,784+20%
Home value$585,800+102%
Population236,392−3%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Appleton
Income$85,875+26%
Home value$268,786−7%
Population249,876+3%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Lebanon
Income$83,244+22%
Home value$307,461+6%
Population224,500−8%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Gainesville
Income$80,901+19%
Home value$350,400+21%
Population226,568−7%
SEE FULL COMPARISON →
Frequently asked
How many people live in Hilton Head Island-Bluffton-Port Royal, SC?
Hilton Head Island-Bluffton-Port Royal, SC has about 215,908 residents according to the 2020 American Community Survey.
What is the median household income in Hilton Head Island-Bluffton-Port Royal, SC?
The typical household in Hilton Head Island-Bluffton-Port Royal, SC earns about $68,029 a year. Half of households make more than that, and half make less.
Is Hilton Head Island-Bluffton-Port Royal, SC expensive?
In Hilton Head Island-Bluffton-Port Royal, SC, the median home is worth about $289,518, and the typical rent is about $1,204 a month.
How educated are people in Hilton Head Island-Bluffton-Port Royal, SC?
About 39.3% of adults age 25 and over in Hilton Head Island-Bluffton-Port Royal, SC hold a bachelor's degree or higher.
What is the poverty rate in Hilton Head Island-Bluffton-Port Royal, SC?
About 10.6% of people in Hilton Head Island-Bluffton-Port Royal, SC live below the federal poverty line.
Has Hilton Head Island-Bluffton-Port Royal, SC grown since 1990?
Yes, Hilton Head Island-Bluffton-Port Royal, SC has grown since 1990. The population has added about 113,996 residents, a change of about 112 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024