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METRO AREA · 2020 ACS

Hilton Head Island Metro

Hilton Head Island-Bluffton-Port Royal, SC · 2 counties · 215,908 residents · 1,231.156 sq mi
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The short version

Hilton Head Island has roughly average household income, with a median household income of $68,029. The metro area has grown rapidly, with population up 52% since 2000. Median home value has more than doubled since 2000, reaching $289,518. With a median age of 46.7, the population is older than the US median of 38.8.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 46.7
US median: 38.8
More educated
39% hold a bachelor's degree
US average: 33%
Less affordable
home values up 26%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
215,908
+52%since 2000
from 141,615 in 2000
1990 – 2025
Population density
175 / sq mi
+52%since 2000
from 115 / sq mi in 2000
US average: 280
Median age
46.7
+32%since 2000
from 35.5 in 2000
US average: 38.8
Population, 1990 – 2024
89K127K165K202K240K1990201020202024Hilton Head Island
2024227K
1990201020202024
Section 02

Income & economy

Median household income
$68,029
+1%inflation adjusted, since 2000
from $44,617 in 2000
US average: $66,278
1990 – 2024
Per capita income
$38,912
+64%since 2000
from $23,739 in 2000
US average: $35,364
Households earning $100K+
45.0%
+11.8 ptssince 2009
from 33.2% in 2009
US average: 43.9%
Poverty rate
10.6%
−1.5 ptssince 2000
from 12.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Information14.9%
US avg: 11.1%
Wholesale trade9.3%
US avg: 6.7%
Other services5.9%
US avg: 6.6%
Retail trade5.8%
US avg: 10%
Finance & insurance3.7%
US avg: 5.5%
Professional, scientific, technical2.9%
US avg: 4.7%
Public administration2.8%
US avg: 4.7%
Arts, entertainment, food1.8%
US avg: 2%
Agriculture, forestry, fishing1.4%
US avg: 1.7%
Construction1.4%
US avg: 1.2%
Transportation & warehousing1.1%
US avg: 2.5%
Education & health services0.8%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$289,518
+26%inflation adjusted, since 2000
from $153,031 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,204
+21%inflation adjusted, since 2000
from $661 in 2000
US average: $1,124
Owner-occupied
74.3%
+0.5 ptssince 2000
from 73.9% in 2000
25.7% rent
Afford Score
4.3
+24%since 2000
from 3.4 in 2000
1990 – 2024
RELATED:See current rent listings in Hilton Head Island on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic63.4%(89,851)
Black27.9%(39,506)
Hispanic / Latino6.6%(9,398)
Asian0.7%(1,027)
Other0%
Diversity Score62.8%(88,928)
Segregation Score0%
2020
White, non-Hispanic64.7%(139,760)
Black17.2%(37,104)
Hispanic / Latino13.2%(28,490)
Asian1.2%(2,568)
Other2.6%(5,567)
Diversity Score65.3%(141,042)
Segregation Score41.9%(90,565)
Diversity Score
65
+4%since 2000
from 63 in 2000
1990 – 2024
Segregation Score
42
Section 05

Education

Bachelor's degree or higher
39.3%
+9.6 ptssince 2000
from 29.6% in 2000
US average: 32.9%
High school or higher
92.5%
+8.0 ptssince 2000
from 84.5% in 2000
US average: 88.5%
Graduate degree
16.1%
+5.8 ptssince 2000
from 10.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.7 min
+38%since 2000
from 17.1 min in 2000
US average: 26.9
Drive alone to work
78.4%
+4.2 ptssince 2009
from 74.2% in 2009
US average: 75.1%
No vehicle available
4.3%
−1.0 ptssince 2009
from 5.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.0%
−3.8 ptssince 2011
from 8.8% in 2011
US average: 5.4%
Labor force participation
56.0%
−5.2 ptssince 2011
from 61.2% in 2011
US average: 63.4%
Management & professional
35.0%
−27.3 ptssince 2009
from 62.4% in 2009
US average: 39.3%
Section 08

People & community

Male
49.2%
−0.9 ptssince 2009
from 50.1% in 2009
Female
50.8%
+0.9 ptssince 2009
from 49.9% in 2009
Foreign born
8.2%
−0.5 ptssince 2009
from 8.7% in 2009
US average: 13.5%
Uninsured
10.2%
−71.6 ptssince 2013
from 81.8% in 2013
US average: 8.8%
In this metro

Principal cities

Hilton Head IslandCENTRAL38,196BlufftonCENTRAL36,807Port RoyalCENTRAL16,648BeaufortCENTRAL15,775
What's inside

2 component counties

Beaufort CountyCENTRAL204,433Jasper County38,533
Drill deeper

Metros similar to Hilton Head Island

Bellingham
Pop 236,392
Appleton
Pop 249,876
Lebanon
Pop 224,500
Gainesville
Pop 226,568
Places similar to Hilton Head Island
Head to head

Compare Hilton Head Island side by side

HILTON HEAD ISLAND VS
Bellingham
Income$81,784+20%
Home value$585,800+102%
Population236,392−3%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Appleton
Income$85,875+26%
Home value$268,786−7%
Population249,876+3%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Lebanon
Income$83,244+22%
Home value$307,461+6%
Population224,500−8%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Gainesville
Income$80,901+19%
Home value$350,400+21%
Population226,568−7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Hilton Head Island-Bluffton-Port Royal, SC?

Hilton Head Island-Bluffton-Port Royal, SC has about 215,908 residents according to the 2020 American Community Survey.

What is the median household income in Hilton Head Island-Bluffton-Port Royal, SC?

The typical household in Hilton Head Island-Bluffton-Port Royal, SC earns about $68,029 a year. Half of households make more than that, and half make less.

Is Hilton Head Island-Bluffton-Port Royal, SC expensive?

In Hilton Head Island-Bluffton-Port Royal, SC, the median home is worth about $289,518, and the typical rent is about $1,204 a month.

How educated are people in Hilton Head Island-Bluffton-Port Royal, SC?

About 39.3% of adults age 25 and over in Hilton Head Island-Bluffton-Port Royal, SC hold a bachelor's degree or higher.

What is the poverty rate in Hilton Head Island-Bluffton-Port Royal, SC?

About 10.6% of people in Hilton Head Island-Bluffton-Port Royal, SC live below the federal poverty line.

Has Hilton Head Island-Bluffton-Port Royal, SC grown since 1990?

Yes, Hilton Head Island-Bluffton-Port Royal, SC has grown since 1990. The population has added about 113,996 residents, a change of about 112 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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