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METRO AREA · 2010 ACS

Hilton Head Island Metro

Hilton Head Island-Bluffton-Port Royal, SC · 2 counties · 187,010 residents · 1,231.156 sq mi
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The short version

Hilton Head Island has roughly average household income, with a median household income of $52,915. Population has grown 32% since 2000. Median home value has risen by half since 2000, reaching $268,085.

At a glance
Average income
near the US median
US median: $52,703
Older
median age 39.8
US median: 37.2
More educated
34% hold a bachelor's degree
US average: 28%
Less affordable
home values up 38%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
187,010
+32%since 2000
from 141,615 in 2000
1990 – 2025
Population density
152 / sq mi
+32%since 2000
from 115 / sq mi in 2000
US average: 261
Median age
39.8
+12%since 2000
from 35.5 in 2000
US average: 37.2
Population, 1990 – 2024
89K127K165K202K240K1990201020202024Hilton Head Island
2024227K
1990201020202024
Section 02

Income & economy

Median household income
$52,915
−6%inflation adjusted, since 2000
from $44,617 in 2000
US average: $52,703
1990 – 2024
Per capita income
$30,779
+30%since 2000
from $23,739 in 2000
US average: $27,286
Households earning $100K+
33.3%
+0.1 ptssince 2009
from 33.2% in 2009
US average: 33.3%
Poverty rate
12.0%
−0.1 ptssince 2000
from 12.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.470
US average: 0.461
Workforce by industry, 2010
Information13.2%
US avg: 11.5%
Wholesale trade11.9%
US avg: 7.2%
Other services7.7%
US avg: 7%
Retail trade4.2%
US avg: 10.9%
Finance & insurance4.1%
US avg: 5.1%
Public administration4%
US avg: 4.9%
Professional, scientific, technical3.5%
US avg: 4.2%
Transportation & warehousing1.9%
US avg: 3.1%
Arts, entertainment, food1.7%
US avg: 2.4%
Agriculture, forestry, fishing1.1%
US avg: 1.9%
Construction1.1%
US avg: 1.4%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$268,085
+38%inflation adjusted, since 2000
from $153,031 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$958
+14%inflation adjusted, since 2000
from $661 in 2000
US average: $853
Owner-occupied
46.5%
−27.3 ptssince 2000
from 73.9% in 2000
29.6% rent
Vacancy rate
27.6%
+1.2 ptssince 2009
from 26.5% in 2009
US average: 12.1%
Owner cost-burdened
35.1%
−0.5 ptssince 2009
from 35.6% in 2009
US average: 30.9%
Renter cost-burdened
45.4%
+1.2 ptssince 2009
from 44.2% in 2009
US average: 46.8%
Afford Score
5.1
+48%since 2000
from 3.4 in 2000
1990 – 2024
RELATED:See current rent listings in Hilton Head Island on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic63.4%(89,851)
Black27.9%(39,506)
Hispanic / Latino6.6%(9,398)
Asian0.7%(1,027)
Other0%
Diversity Score62.8%(88,928)
2010
White, non-Hispanic62.3%(116,542)
Black22.4%(41,965)
Hispanic / Latino12.5%(23,319)
Asian1.1%(1,991)
Other1.7%(3,261)
Diversity Score68.2%(127,552)
Diversity Score
68
+9%since 2000
from 63 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.7%
+4.0 ptssince 2000
from 29.6% in 2000
US average: 27.9%
High school or higher
88.5%
+4.0 ptssince 2000
from 84.5% in 2000
US average: 84.9%
Graduate degree
12.6%
+2.3 ptssince 2000
from 10.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.3 min
+24%since 2000
from 17.1 min in 2000
US average: 25.2
Drive alone to work
74.9%
+0.7 ptssince 2009
from 74.2% in 2009
US average: 76.2%
Carpooled to work
13.0%
−0.7 ptssince 2009
from 13.7% in 2009
US average: 10.4%
Public transit
0.4%
−0.1 ptssince 2009
from 0.5% in 2009
US average: 4.7%
Worked from home
6.3%
+0.1 ptssince 2009
from 6.2% in 2009
US average: 4.1%
Walked to work
3.3%
+0.2 ptssince 2009
from 3.1% in 2009
US average: 2.8%
Biked to work
0.5%
+0.1 ptssince 2009
from 0.4% in 2009
US average: 0.5%
No vehicle available
5.3%
Unchangedsince 2009
from 5.3% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.4%
−0.6 ptssince 2009
from 11.0% in 2009
US average: 12.9%
Management & professional
29.9%
−32.4 ptssince 2009
from 62.4% in 2009
US average: 35.2%
Section 08

People & community

Male
50.1%
Unchangedsince 2009
from 50.1% in 2009
Female
49.9%
Unchangedsince 2009
from 49.9% in 2009
Foreign born
9.6%
+0.9 ptssince 2009
from 8.7% in 2009
US average: 12.8%
Veterans
15.4%
−32.1 ptssince 2009
from 47.5% in 2009
US average: 9.9%
In this metro

Principal cities

Hilton Head IslandCENTRAL38,196BlufftonCENTRAL36,807Port RoyalCENTRAL16,648BeaufortCENTRAL15,775
What's inside

2 component counties

Beaufort CountyCENTRAL204,433Jasper County38,533
Drill deeper

Metros similar to Hilton Head Island

Bellingham
Pop 236,392
Appleton
Pop 249,876
Lebanon
Pop 224,500
Gainesville
Pop 226,568
Places similar to Hilton Head Island
Head to head

Compare Hilton Head Island side by side

HILTON HEAD ISLAND VS
Bellingham
Income$81,784+55%
Home value$585,800+119%
Population236,392−3%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Appleton
Income$85,875+62%
Home value$268,786same
Population249,876+3%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Lebanon
Income$83,244+57%
Home value$307,461+15%
Population224,500−8%
SEE FULL COMPARISON →
HILTON HEAD ISLAND VS
Gainesville
Income$80,901+53%
Home value$350,400+31%
Population226,568−7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Hilton Head Island-Bluffton-Port Royal, SC?

Hilton Head Island-Bluffton-Port Royal, SC has about 187,010 residents according to the 2010 American Community Survey.

What is the median household income in Hilton Head Island-Bluffton-Port Royal, SC?

The typical household in Hilton Head Island-Bluffton-Port Royal, SC earns about $52,915 a year. Half of households make more than that, and half make less.

Is Hilton Head Island-Bluffton-Port Royal, SC expensive?

In Hilton Head Island-Bluffton-Port Royal, SC, the median home is worth about $268,085, and the typical rent is about $958 a month.

How educated are people in Hilton Head Island-Bluffton-Port Royal, SC?

About 33.7% of adults age 25 and over in Hilton Head Island-Bluffton-Port Royal, SC hold a bachelor's degree or higher.

What is the poverty rate in Hilton Head Island-Bluffton-Port Royal, SC?

About 12.0% of people in Hilton Head Island-Bluffton-Port Royal, SC live below the federal poverty line.

Has Hilton Head Island-Bluffton-Port Royal, SC grown since 1990?

Yes, Hilton Head Island-Bluffton-Port Royal, SC has grown since 1990. The population has added about 85,098 residents, a change of about 84 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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