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MICROPOLITAN AREA

Willmar Micro

Willmar, MN · 1 counties · 44,720 residents (2025 est.) · 797.365 sq mi
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The short version

Willmar has roughly average household income, with a median household income of $76,592. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $243,200. It ranks in the top 5% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.0
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 46%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
44,079
+7%since 2000
from 41,203 in 2000
1990 – 2025
Population density
55 / sq mi
+7%since 2000
from 52 / sq mi in 2000
US average: 281
Median age
40.0
+8%since 2000
from 36.9 in 2000
US average: 38.9

PEP 2025 EST:44,720 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
38K40K41K43K45K1990201020202024Willmar
202444K
1990201020202024
Section 02

Income & economy

Median household income
$76,592
+6%inflation adjusted, since 2000
from $39,772 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,860
+98%since 2000
from $19,627 in 2000
US average: $44,673
Households earning $100K+
51.3%
+23.3 ptssince 2009
from 28.0% in 2009
US average: 53.3%
Poverty rate
9.1%
−0.1 ptssince 2000
from 9.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.415
−6%since 2010
from 0.441 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.1%
US avg: 9.9%
Information11.5%
US avg: 10.8%
Wholesale trade7.4%
US avg: 6.9%
Finance & insurance5.5%
US avg: 5.9%
Agriculture, forestry, fishing5.2%
US avg: 1.6%
Construction5.1%
US avg: 1.2%
Professional, scientific, technical5%
US avg: 5.1%
Other services4.6%
US avg: 6.7%
Public administration3.7%
US avg: 4.8%
Transportation & warehousing2%
US avg: 2.2%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$243,200
+46%inflation adjusted, since 2000
from $91,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$909
+15%inflation adjusted, since 2000
from $435 in 2000
US average: $1,442
Owner-occupied
72.5%
−3.1 ptssince 2000
from 75.6% in 2000
27.5% rent
Vacancy rate
13.4%
−1.9 ptssince 2009
from 15.3% in 2009
US average: 10.0%
Owner cost-burdened
19.6%
−3.9 ptssince 2009
from 23.5% in 2009
US average: 22.9%
Renter cost-burdened
38.5%
−2.5 ptssince 2009
from 41.0% in 2009
US average: 47.4%
Afford Score
3.2
+38%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
51
RELATED:See current rent listings in Willmar on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.3%(37,212)
Black0.4%(173)
Hispanic / Latino8%(3,295)
Asian0.4%(152)
Other0%
Diversity Score20.4%(8,390)
Segregation Score0%
2024
White, non-Hispanic75.4%(33,254)
Black5.1%(2,267)
Hispanic / Latino14.7%(6,484)
Asian1.3%(592)
Other3.4%(1,482)
Diversity Score50.7%(22,329)
Segregation Score46.5%(20,496)
Diversity Score
51
+149%since 2000
from 20 in 2000
1990 – 2024
Segregation Score
46
−4%since 2020
from 48 in 2020
Section 05

Education

Bachelor's degree or higher
27.9%
+9.6 ptssince 2000
from 18.3% in 2000
US average: 35.6%
High school or higher
91.3%
+7.8 ptssince 2000
from 83.5% in 2000
US average: 89.6%
Graduate degree
7.8%
+2.6 ptssince 2000
from 5.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.5 min
+40%since 2000
from 12.5 min in 2000
US average: 26.5
Drive alone to work
79.8%
+1.2 ptssince 2009
from 78.6% in 2009
US average: 68.9%
Carpooled to work
8.1%
−2.6 ptssince 2009
from 10.7% in 2009
US average: 8.5%
Public transit
0.5%
−0.8 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
9.1%
+4.0 ptssince 2009
from 5.2% in 2009
US average: 15.0%
Walked to work
1.0%
−2.2 ptssince 2009
from 3.2% in 2009
US average: 2.4%
Biked to work
0.3%
−0.2 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
5.5%
−0.5 ptssince 2009
from 6.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.6%
−2.6 ptssince 2011
from 6.2% in 2011
US average: 5.2%
Labor force participation
65.8%
−4.6 ptssince 2011
from 70.4% in 2011
US average: 63.5%
Self-employed
14.8%
+1.3 ptssince 2009
from 13.5% in 2009
US average: 13.1%
Management & professional
39.4%
−24.5 ptssince 2009
from 64.0% in 2009
US average: 42.5%
Section 08

People & community

Male
50.3%
+0.3 ptssince 2009
from 50.0% in 2009
Female
49.7%
−0.3 ptssince 2009
from 50.0% in 2009
Foreign born
9.8%
+5.9 ptssince 2009
from 3.9% in 2009
US average: 14.1%
Veterans
5.6%
−44.0 ptssince 2009
from 49.6% in 2009
US average: 6.2%
With a disability
14.3%
+2.5 ptssince 2012
from 11.8% in 2012
US average: 13.3%
Uninsured
6.4%
−84.1 ptssince 2013
from 90.5% in 2013
US average: 8.4%
Broadband at home
88.5%
+11.4 ptssince 2017
from 77.1% in 2017
US average: 91.0%
English only at home
85.7%
−1.6 ptssince 2016
from 87.4% in 2016
US average: 77.7%
Spanish at home
9.4%
+1.3 ptssince 2016
from 8.0% in 2016
US average: 13.6%
In this metro

Principal cities

WillmarCENTRAL22,001
What's inside

1 component county

Kandiyohi CountyCENTRAL44,720
Drill deeper

Metros similar to Willmar

Jasper
Pop 44,016
Celina
Pop 42,737
Effingham
Pop 44,727
Lewisburg
Pop 42,313
Places similar to Willmar
Head to head

Compare Willmar side by side

WILLMAR VS
Jasper
Income$75,979−1%
Home value$230,100−5%
Population44,016−2%
SEE FULL COMPARISON →
WILLMAR VS
Celina
Income$76,782same
Home value$210,600−13%
Population42,737−4%
SEE FULL COMPARISON →
WILLMAR VS
Effingham
Income$78,774+3%
Home value$174,871−28%
Population44,727same
SEE FULL COMPARISON →
WILLMAR VS
Lewisburg
Income$76,404same
Home value$240,100−1%
Population42,313−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willmar, MN?

Willmar, MN has about 44,079 residents according to the 2024 American Community Survey.

What is the median household income in Willmar, MN?

The typical household in Willmar, MN earns about $76,592 a year. Half of households make more than that, and half make less.

Is Willmar, MN expensive?

In Willmar, MN, the median home is worth about $243,200, and the typical rent is about $909 a month.

How educated are people in Willmar, MN?

About 27.9% of adults age 25 and over in Willmar, MN hold a bachelor's degree or higher.

What is the poverty rate in Willmar, MN?

About 9.1% of people in Willmar, MN live below the federal poverty line.

Has Willmar, MN grown since 1990?

Yes, Willmar, MN has grown since 1990. The population has added about 5,318 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →