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MICROPOLITAN AREA · 2010 ACS

Willmar Micro

Willmar, MN · 1 counties · 42,239 residents · 797.365 sq mi
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The short version

Willmar has roughly average household income, with a median household income of $49,512. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $157,400.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 39.5
US median: 37.2
Less educated
21% hold a bachelor's degree
US average: 28%
Less affordable
home values up 36%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
42,239
+3%since 2000
from 41,203 in 2000
1990 – 2025
Population density
53 / sq mi
+3%since 2000
from 52 / sq mi in 2000
US average: 261
Median age
39.5
+7%since 2000
from 36.9 in 2000
US average: 37.2
Population, 1990 – 2024
38K40K41K43K45K1990201020202024Willmar
202444K
1990201020202024
Section 02

Income & economy

Median household income
$49,512
−2%inflation adjusted, since 2000
from $39,772 in 2000
US average: $52,703
1990 – 2024
Per capita income
$25,844
+32%since 2000
from $19,627 in 2000
US average: $27,286
Households earning $100K+
28.6%
+0.6 ptssince 2009
from 28.0% in 2009
US average: 33.3%
Poverty rate
12.1%
+2.9 ptssince 2000
from 9.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.441
US average: 0.461
Workforce by industry, 2010
Retail trade13.5%
US avg: 10.9%
Information12.8%
US avg: 11.5%
Wholesale trade6.3%
US avg: 7.2%
Agriculture, forestry, fishing6.1%
US avg: 1.9%
Construction6.1%
US avg: 1.4%
Finance & insurance4.4%
US avg: 5.1%
Other services3.9%
US avg: 7%
Professional, scientific, technical3.9%
US avg: 4.2%
Public administration3.4%
US avg: 4.9%
Transportation & warehousing3.4%
US avg: 3.1%
Arts, entertainment, food1.8%
US avg: 2.4%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$157,400
+36%inflation adjusted, since 2000
from $91,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$560
+2%inflation adjusted, since 2000
from $435 in 2000
US average: $853
Owner-occupied
48.6%
−27.0 ptssince 2000
from 75.6% in 2000
26.7% rent
Vacancy rate
12.2%
−3.1 ptssince 2009
from 15.3% in 2009
US average: 12.1%
Owner cost-burdened
24.8%
+1.2 ptssince 2009
from 23.5% in 2009
US average: 30.9%
Renter cost-burdened
44.8%
+3.9 ptssince 2009
from 41.0% in 2009
US average: 46.8%
Afford Score
3.2
+38%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Willmar on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.3%(37,212)
Black0.4%(173)
Hispanic / Latino8%(3,295)
Asian0.4%(152)
Other0%
Diversity Score20.4%(8,390)
2010
White, non-Hispanic85.1%(35,964)
Black2.3%(952)
Hispanic / Latino11.2%(4,710)
Asian0.4%(167)
Other0.9%(372)
Diversity Score32.4%(13,698)
Diversity Score
32
+59%since 2000
from 20 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
21.0%
+2.7 ptssince 2000
from 18.3% in 2000
US average: 27.9%
High school or higher
88.1%
+4.6 ptssince 2000
from 83.5% in 2000
US average: 84.9%
Graduate degree
5.9%
+0.7 ptssince 2000
from 5.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
17.0 min
+36%since 2000
from 12.5 min in 2000
US average: 25.2
Drive alone to work
78.2%
−0.4 ptssince 2009
from 78.6% in 2009
US average: 76.2%
Carpooled to work
11.7%
+1.0 ptssince 2009
from 10.7% in 2009
US average: 10.4%
Public transit
1.2%
−0.1 ptssince 2009
from 1.3% in 2009
US average: 4.7%
Worked from home
4.9%
−0.3 ptssince 2009
from 5.2% in 2009
US average: 4.1%
Walked to work
3.0%
−0.2 ptssince 2009
from 3.2% in 2009
US average: 2.8%
Biked to work
0.5%
Unchangedsince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
6.8%
+0.9 ptssince 2009
from 6.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.0%
−0.5 ptssince 2009
from 13.5% in 2009
US average: 12.9%
Management & professional
33.2%
−30.8 ptssince 2009
from 64.0% in 2009
US average: 35.2%
Section 08

People & community

Male
50.3%
+0.4 ptssince 2009
from 50.0% in 2009
Female
49.7%
−0.4 ptssince 2009
from 50.0% in 2009
Foreign born
4.7%
+0.8 ptssince 2009
from 3.9% in 2009
US average: 12.8%
Veterans
11.0%
−38.6 ptssince 2009
from 49.6% in 2009
US average: 9.9%
In this metro

Principal cities

WillmarCENTRAL22,001
What's inside

1 component county

Kandiyohi CountyCENTRAL44,720
Drill deeper

Metros similar to Willmar

Jasper
Pop 44,016
Celina
Pop 42,737
Effingham
Pop 44,727
Lewisburg
Pop 42,313
Places similar to Willmar
Head to head

Compare Willmar side by side

WILLMAR VS
Jasper
Income$75,979+53%
Home value$230,100+46%
Population44,016−2%
SEE FULL COMPARISON →
WILLMAR VS
Celina
Income$76,782+55%
Home value$210,600+34%
Population42,737−4%
SEE FULL COMPARISON →
WILLMAR VS
Effingham
Income$78,774+59%
Home value$174,871+11%
Population44,727same
SEE FULL COMPARISON →
WILLMAR VS
Lewisburg
Income$76,404+54%
Home value$240,100+53%
Population42,313−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willmar, MN?

Willmar, MN has about 42,239 residents according to the 2010 American Community Survey.

What is the median household income in Willmar, MN?

The typical household in Willmar, MN earns about $49,512 a year. Half of households make more than that, and half make less.

Is Willmar, MN expensive?

In Willmar, MN, the median home is worth about $157,400, and the typical rent is about $560 a month.

How educated are people in Willmar, MN?

About 21.0% of adults age 25 and over in Willmar, MN hold a bachelor's degree or higher.

What is the poverty rate in Willmar, MN?

About 12.1% of people in Willmar, MN live below the federal poverty line.

Has Willmar, MN grown since 1990?

Yes, Willmar, MN has grown since 1990. The population has added about 3,478 residents, a change of about 9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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