CensusEasy
CITY

New London

Minnesota · 1,322 residents (2025 est.) · 1.293 sq mi
Time machine
COMPARE TO
Part of the Willmar micropolitan area
Compare
The short version

New London has lower-than-average household income, with a median household income of $68,421. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $218,800.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.1
US median: 38.9
More educated
39% hold a bachelor's degree
US average: 36%
Less affordable
home values up 47%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,187
+11%since 2000
from 1,066 in 2000
1990 – 2025
Population density
918 / sq mi
+11%since 2000
from 824 / sq mi in 2000
US average: 281
Median age
39.1
−3%since 2000
from 40.4 in 2000
US average: 38.9

PEP 2025 EST:1,322 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9241K1K1K1K1990201020202024New London
20241K
1990201020202024
Section 02

Income & economy

Median household income
$68,421
+10%inflation adjusted, since 2000
from $34,018 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,779
+127%since 2000
from $16,216 in 2000
US average: $44,673
Households earning $100K+
46.0%
+23.0 ptssince 2009
from 23.0% in 2009
US average: 53.3%
Poverty rate
7.3%
+0.5 ptssince 2000
from 6.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.354
−21%since 2010
from 0.450 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade13.1%
US avg: 6.9%
Retail trade12.1%
US avg: 9.9%
Information5.9%
US avg: 10.8%
Agriculture, forestry, fishing4.9%
US avg: 1.6%
Construction4.9%
US avg: 1.2%
Arts, entertainment, food4.9%
US avg: 1.9%
Finance & insurance4%
US avg: 5.9%
Professional, scientific, technical3.5%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Other services2.7%
US avg: 6.7%
Public administration1.7%
US avg: 4.8%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$218,800
+47%inflation adjusted, since 2000
from $81,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$946
+32%inflation adjusted, since 2000
from $392 in 2000
US average: $1,442
Owner-occupied
71.8%
−3.6 ptssince 2000
from 75.4% in 2000
28.2% rent
Vacancy rate
11.7%
+1.9 ptssince 2009
from 9.8% in 2009
US average: 10.0%
Owner cost-burdened
15.0%
−12.8 ptssince 2009
from 27.8% in 2009
US average: 22.9%
Renter cost-burdened
46.8%
−8.9 ptssince 2009
from 55.7% in 2009
US average: 47.4%
Afford Score
3.2
+33%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
71
RELATED:See current rent listings in New London on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(1,039)
Black0%(0)
Hispanic / Latino1.5%(16)
Asian0.1%(1)
Other0%
Diversity Score4%(42)
2024
White, non-Hispanic93.1%(1,105)
Black0%(0)
Hispanic / Latino6.6%(78)
Asian0%(0)
Other0.3%(4)
Diversity Score16.1%(191)
Diversity Score
16
+307%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
39.3%
+24.4 ptssince 2000
from 14.9% in 2000
US average: 35.6%
High school or higher
93.1%
+13.4 ptssince 2000
from 79.7% in 2000
US average: 89.6%
Graduate degree
11.7%
+7.2 ptssince 2000
from 4.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.5 min
+58%since 2000
from 13.0 min in 2000
US average: 26.5
Drive alone to work
78.7%
−3.7 ptssince 2009
from 82.4% in 2009
US average: 68.9%
Carpooled to work
6.4%
−3.3 ptssince 2009
from 9.7% in 2009
US average: 8.5%
Public transit
0.8%
+0.8 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
9.1%
+5.8 ptssince 2009
from 3.2% in 2009
US average: 15.0%
Walked to work
5.0%
+1.0 ptssince 2009
from 4.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.6%
−3.1 ptssince 2009
from 5.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.2%
−3.8 ptssince 2011
from 4.0% in 2011
US average: 5.2%
Labor force participation
62.8%
+3.5 ptssince 2011
from 59.3% in 2011
US average: 63.5%
Self-employed
18.5%
−1.9 ptssince 2009
from 20.4% in 2009
US average: 13.1%
Management & professional
44.3%
−20.9 ptssince 2009
from 65.2% in 2009
US average: 42.5%
Section 08

People & community

Male
45.9%
+0.9 ptssince 2009
from 45.0% in 2009
Female
54.1%
−0.9 ptssince 2009
from 55.0% in 2009
Foreign born
6.0%
+5.6 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
7.5%
−35.3 ptssince 2009
from 42.8% in 2009
US average: 6.2%
With a disability
14.9%
−1.5 ptssince 2012
from 16.4% in 2012
US average: 13.3%
Uninsured
5.2%
−87.2 ptssince 2013
from 92.4% in 2013
US average: 8.4%
Broadband at home
90.8%
+14.8 ptssince 2017
from 76.0% in 2017
US average: 91.0%
English only at home
94.6%
−3.7 ptssince 2016
from 98.3% in 2016
US average: 77.7%
Spanish at home
4.8%
+4.8 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

Places similar to New London

Kenwood Estates
Pop 1,263
Mexico Beach
Pop 1,275
Heritage Pines
Pop 1,477
Boulevard Gardens
Pop 1,499
Places similar to New London
Head to head

Compare New London to nearby cities

NEW LONDON VS
Willmar
Income$62,280−9%
Home value$198,400−9%
Population22,001+1564%
SEE FULL COMPARISON →
NEW LONDON VS
Waite Park
Income$59,285−13%
Home value$219,400same
Population8,450+539%
SEE FULL COMPARISON →
NEW LONDON VS
Hutchinson
Income$72,836+6%
Home value$229,600+5%
Population14,655+1009%
SEE FULL COMPARISON →
NEW LONDON VS
St. Cloud
Income$61,374−10%
Home value$225,000+3%
Population72,647+5395%
SEE FULL COMPARISON →
Frequently asked

How many people live in New London, Minnesota?

New London, Minnesota has about 1,187 residents according to the 2024 American Community Survey.

What is the median household income in New London, Minnesota?

The typical household in New London, Minnesota earns about $68,421 a year. Half of households make more than that, and half make less.

Is New London, Minnesota expensive?

In New London, Minnesota, the median home is worth about $218,800, and the typical rent is about $946 a month.

How educated are people in New London, Minnesota?

About 39.3% of adults age 25 and over in New London, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in New London, Minnesota?

About 7.3% of people in New London, Minnesota live below the federal poverty line.

Has New London, Minnesota grown since 1990?

Yes, New London, Minnesota has grown since 1990. The population has added about 216 residents, a change of about 22 percent over that period.

Keep going

Explore from here

Up the hierarchy
Minnesota
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare New London with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →