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MICROPOLITAN AREA · 2020 ACS

Willmar Micro

Willmar, MN · 1 counties · 43,732 residents · 797.365 sq mi
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The short version

Willmar has roughly average household income, with a median household income of $64,252. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $178,000.

At a glance
Average income
near the US median
US median: $66,278
Mid-age
median age 39.3
US median: 38.8
Less educated
24% hold a bachelor's degree
US average: 33%
Less affordable
home values up 29%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
43,732
+6%since 2000
from 41,203 in 2000
1990 – 2025
Population density
55 / sq mi
+6%since 2000
from 52 / sq mi in 2000
US average: 280
Median age
39.3
+7%since 2000
from 36.9 in 2000
US average: 38.8
Population, 1990 – 2024
38K40K41K43K45K1990201020202024Willmar
202444K
1990201020202024
Section 02

Income & economy

Median household income
$64,252
+7%inflation adjusted, since 2000
from $39,772 in 2000
US average: $66,278
1990 – 2024
Per capita income
$31,778
+62%since 2000
from $19,627 in 2000
US average: $35,364
Households earning $100K+
42.5%
+14.5 ptssince 2009
from 28.0% in 2009
US average: 43.9%
Poverty rate
10.3%
+1.1 ptssince 2000
from 9.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Information13.7%
US avg: 11.1%
Retail trade13.4%
US avg: 10%
Wholesale trade7.3%
US avg: 6.7%
Finance & insurance5.3%
US avg: 5.5%
Professional, scientific, technical4.8%
US avg: 4.7%
Agriculture, forestry, fishing4.2%
US avg: 1.7%
Construction4.2%
US avg: 1.2%
Other services4.1%
US avg: 6.6%
Public administration3.2%
US avg: 4.7%
Transportation & warehousing2.6%
US avg: 2.5%
Arts, entertainment, food0.9%
US avg: 2%
Education & health services0.4%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$178,000
+29%inflation adjusted, since 2000
from $91,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$739
+13%inflation adjusted, since 2000
from $435 in 2000
US average: $1,124
Owner-occupied
72.3%
−3.3 ptssince 2000
from 75.6% in 2000
27.7% rent
Afford Score
2.8
+20%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Willmar on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.3%(37,212)
Black0.4%(173)
Hispanic / Latino8%(3,295)
Asian0.4%(152)
Other0%
Diversity Score20.4%(8,390)
Segregation Score0%
2020
White, non-Hispanic76.2%(33,303)
Black6%(2,618)
Hispanic / Latino13.5%(5,916)
Asian1.3%(586)
Other2.4%(1,062)
Diversity Score48.8%(21,350)
Segregation Score48.2%(21,096)
Diversity Score
49
+140%since 2000
from 20 in 2000
1990 – 2024
Segregation Score
48
Section 05

Education

Bachelor's degree or higher
24.4%
+6.1 ptssince 2000
from 18.3% in 2000
US average: 32.9%
High school or higher
90.9%
+7.5 ptssince 2000
from 83.5% in 2000
US average: 88.5%
Graduate degree
7.4%
+2.1 ptssince 2000
from 5.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.2 min
+38%since 2000
from 12.5 min in 2000
US average: 26.9
Drive alone to work
80.2%
+1.6 ptssince 2009
from 78.6% in 2009
US average: 75.1%
No vehicle available
4.9%
−1.1 ptssince 2009
from 6.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.7%
−2.5 ptssince 2011
from 6.2% in 2011
US average: 5.4%
Labor force participation
69.0%
−1.4 ptssince 2011
from 70.4% in 2011
US average: 63.4%
Management & professional
34.8%
−29.2 ptssince 2009
from 64.0% in 2009
US average: 39.3%
Section 08

People & community

Male
50.0%
Unchangedsince 2009
from 50.0% in 2009
Female
50.0%
Unchangedsince 2009
from 50.0% in 2009
Foreign born
7.9%
+4.0 ptssince 2009
from 3.9% in 2009
US average: 13.5%
Uninsured
5.7%
−84.8 ptssince 2013
from 90.5% in 2013
US average: 8.8%
In this metro

Principal cities

WillmarCENTRAL22,001
What's inside

1 component county

Kandiyohi CountyCENTRAL44,720
Drill deeper

Metros similar to Willmar

Jasper
Pop 44,016
Celina
Pop 42,737
Effingham
Pop 44,727
Lewisburg
Pop 42,313
Places similar to Willmar
Head to head

Compare Willmar side by side

WILLMAR VS
Jasper
Income$75,979+18%
Home value$230,100+29%
Population44,016−2%
SEE FULL COMPARISON →
WILLMAR VS
Celina
Income$76,782+20%
Home value$210,600+18%
Population42,737−4%
SEE FULL COMPARISON →
WILLMAR VS
Effingham
Income$78,774+23%
Home value$174,871−2%
Population44,727same
SEE FULL COMPARISON →
WILLMAR VS
Lewisburg
Income$76,404+19%
Home value$240,100+35%
Population42,313−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willmar, MN?

Willmar, MN has about 43,732 residents according to the 2020 American Community Survey.

What is the median household income in Willmar, MN?

The typical household in Willmar, MN earns about $64,252 a year. Half of households make more than that, and half make less.

Is Willmar, MN expensive?

In Willmar, MN, the median home is worth about $178,000, and the typical rent is about $739 a month.

How educated are people in Willmar, MN?

About 24.4% of adults age 25 and over in Willmar, MN hold a bachelor's degree or higher.

What is the poverty rate in Willmar, MN?

About 10.3% of people in Willmar, MN live below the federal poverty line.

Has Willmar, MN grown since 1990?

Yes, Willmar, MN has grown since 1990. The population has added about 4,971 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →