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CITY

Willmar

Minnesota · 22,001 residents (2025 est.) · 14.23 sq mi
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The short version

Willmar has lower-than-average household income, with a median household income of $62,280. Population has grown 16% since 2000. Median home value has more than doubled since 2000, reaching $198,400. Households here earn about 30% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 35.5
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 33%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
21,378
+16%since 2000
from 18,351 in 2000
1990 – 2025
Population density
1,502 / sq mi
+16%since 2000
from 1,290 / sq mi in 2000
US average: 281
Median age
35.5
+4%since 2000
from 34.2 in 2000
US average: 38.9

PEP 2025 EST:22,001 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
17K18K19K21K22K1990201020202024Willmar
202421K
1990201020202024
Section 02

Income & economy

Median household income
$62,280
+2%inflation adjusted, since 2000
from $33,455 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,826
+72%since 2000
from $18,515 in 2000
US average: $44,673
Households earning $100K+
41.3%
+23.1 ptssince 2009
from 18.2% in 2009
US average: 53.3%
Poverty rate
13.1%
Unchangedsince 2000
from 13.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.413
−7%since 2010
from 0.443 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.6%
US avg: 10.8%
Retail trade11.5%
US avg: 9.9%
Wholesale trade5.5%
US avg: 6.9%
Finance & insurance4.8%
US avg: 5.9%
Professional, scientific, technical4.6%
US avg: 5.1%
Other services3.9%
US avg: 6.7%
Agriculture, forestry, fishing3.8%
US avg: 1.6%
Construction3.8%
US avg: 1.2%
Public administration3.1%
US avg: 4.8%
Transportation & warehousing0.9%
US avg: 2.2%
Arts, entertainment, food0.4%
US avg: 1.9%
Education & health services0.2%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$198,400
+33%inflation adjusted, since 2000
from $82,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$910
+15%inflation adjusted, since 2000
from $433 in 2000
US average: $1,442
Owner-occupied
59.4%
−3.6 ptssince 2000
from 63.0% in 2000
40.6% rent
Vacancy rate
6.4%
−1.9 ptssince 2009
from 8.2% in 2009
US average: 10.0%
Owner cost-burdened
22.6%
−3.9 ptssince 2009
from 26.5% in 2009
US average: 22.9%
Renter cost-burdened
41.6%
−4.9 ptssince 2009
from 46.5% in 2009
US average: 47.4%
Afford Score
3.2
+30%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
55
RELATED:See current rent listings in Willmar on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic81.7%(14,990)
Black0.7%(131)
Hispanic / Latino15.9%(2,911)
Asian0.5%(92)
Other0%
Diversity Score36.3%(6,654)
2024
White, non-Hispanic58.5%(12,497)
Black9.8%(2,099)
Hispanic / Latino25.6%(5,480)
Asian2.5%(527)
Other3.6%(775)
Diversity Score72.6%(15,526)
Diversity Score
73
+100%since 2000
from 36 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.3%
+7.6 ptssince 2000
from 17.7% in 2000
US average: 35.6%
High school or higher
86.3%
+7.0 ptssince 2000
from 79.2% in 2000
US average: 89.6%
Graduate degree
6.7%
+1.4 ptssince 2000
from 5.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
12.6 min
+15%since 2000
from 11.0 min in 2000
US average: 26.5
Drive alone to work
78.8%
+3.3 ptssince 2009
from 75.5% in 2009
US average: 68.9%
Carpooled to work
9.4%
−4.9 ptssince 2009
from 14.3% in 2009
US average: 8.5%
Public transit
0.9%
−2.2 ptssince 2009
from 3.1% in 2009
US average: 3.2%
Worked from home
8.2%
+4.7 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
0.4%
−2.0 ptssince 2009
from 2.5% in 2009
US average: 2.4%
Biked to work
0.5%
−0.2 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
8.1%
−2.6 ptssince 2009
from 10.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−3.8 ptssince 2011
from 8.7% in 2011
US average: 5.2%
Labor force participation
63.8%
−4.8 ptssince 2011
from 68.6% in 2011
US average: 63.5%
Self-employed
16.9%
+2.6 ptssince 2009
from 14.3% in 2009
US average: 13.1%
Management & professional
38.1%
−25.3 ptssince 2009
from 63.3% in 2009
US average: 42.5%
Section 08

People & community

Male
47.6%
−2.2 ptssince 2009
from 49.7% in 2009
Female
52.4%
+2.2 ptssince 2009
from 50.3% in 2009
Foreign born
17.7%
+10.2 ptssince 2009
from 7.5% in 2009
US average: 14.1%
Veterans
4.4%
−44.8 ptssince 2009
from 49.2% in 2009
US average: 6.2%
With a disability
17.4%
+4.0 ptssince 2012
from 13.4% in 2012
US average: 13.3%
Uninsured
8.4%
−80.1 ptssince 2013
from 88.5% in 2013
US average: 8.4%
Broadband at home
88.2%
+13.5 ptssince 2017
from 74.7% in 2017
US average: 91.0%
English only at home
74.7%
−2.6 ptssince 2016
from 77.3% in 2016
US average: 77.7%
Spanish at home
16.1%
+1.4 ptssince 2016
from 14.7% in 2016
US average: 13.6%
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WILLMAR VS
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Frequently asked

How many people live in Willmar, Minnesota?

Willmar, Minnesota has about 21,378 residents according to the 2024 American Community Survey.

What is the median household income in Willmar, Minnesota?

The typical household in Willmar, Minnesota earns about $62,280 a year. Half of households make more than that, and half make less.

Is Willmar, Minnesota expensive?

In Willmar, Minnesota, the median home is worth about $198,400, and the typical rent is about $910 a month.

How educated are people in Willmar, Minnesota?

About 25.3% of adults age 25 and over in Willmar, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Willmar, Minnesota?

About 13.1% of people in Willmar, Minnesota live below the federal poverty line.

Has Willmar, Minnesota grown since 1990?

Yes, Willmar, Minnesota has grown since 1990. The population has added about 3,847 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →