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CITY · 2020 ACS

Willmar

Minnesota · 21,015 residents · 14.23 sq mi
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The short version

Willmar has lower-than-average household income, with a median household income of $51,884. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $140,800. At a median age of 34.2, residents skew younger than the country as a whole. Households here earn about 29% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 34.2
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
21,015
+15%since 2000
from 18,351 in 2000
1990 – 2025
Population density
1,477 / sq mi
+15%since 2000
from 1,290 / sq mi in 2000
US average: 280
Median age
34.2
Unchangedsince 2000
from 34.2 in 2000
US average: 38.8
Population, 1990 – 2024
17K18K19K21K22K1990201020202024Willmar
202421K
1990201020202024
Section 02

Income & economy

Median household income
$51,884
+3%inflation adjusted, since 2000
from $33,455 in 2000
US average: $66,278
1990 – 2024
Per capita income
$25,710
+39%since 2000
from $18,515 in 2000
US average: $35,364
Households earning $100K+
35.0%
+16.8 ptssince 2009
from 18.2% in 2009
US average: 43.9%
Poverty rate
15.3%
+2.2 ptssince 2000
from 13.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Information17.4%
US avg: 11.1%
Retail trade14.7%
US avg: 10%
Wholesale trade4.7%
US avg: 6.7%
Finance & insurance3.9%
US avg: 5.5%
Professional, scientific, technical3.8%
US avg: 4.7%
Other services3.7%
US avg: 6.6%
Public administration3%
US avg: 4.7%
Agriculture, forestry, fishing2%
US avg: 1.7%
Construction1.9%
US avg: 1.2%
Transportation & warehousing1.6%
US avg: 2.5%
Arts, entertainment, food0.8%
US avg: 2%
Manufacturing0.1%
US avg: 0.5%
Education & health services0.1%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$140,800
+14%inflation adjusted, since 2000
from $82,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$727
+12%inflation adjusted, since 2000
from $433 in 2000
US average: $1,124
Owner-occupied
56.8%
−6.2 ptssince 2000
from 63.0% in 2000
43.2% rent
Afford Score
2.7
+11%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Willmar on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic81.7%(14,990)
Black0.7%(131)
Hispanic / Latino15.9%(2,911)
Asian0.5%(92)
Other0%
Diversity Score36.3%(6,654)
2020
White, non-Hispanic58.9%(12,369)
Black12%(2,521)
Hispanic / Latino23.7%(4,991)
Asian2.4%(498)
Other2.3%(476)
Diversity Score71.9%(15,112)
Diversity Score
72
+98%since 2000
from 36 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.8%
+3.0 ptssince 2000
from 17.7% in 2000
US average: 32.9%
High school or higher
85.9%
+6.6 ptssince 2000
from 79.2% in 2000
US average: 88.5%
Graduate degree
6.2%
+0.9 ptssince 2000
from 5.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
11.9 min
+8%since 2000
from 11.0 min in 2000
US average: 26.9
Drive alone to work
77.7%
+2.3 ptssince 2009
from 75.5% in 2009
US average: 75.1%
No vehicle available
7.9%
−2.8 ptssince 2009
from 10.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.3%
−3.4 ptssince 2011
from 8.7% in 2011
US average: 5.4%
Labor force participation
70.4%
+1.8 ptssince 2011
from 68.6% in 2011
US average: 63.4%
Management & professional
32.2%
−31.1 ptssince 2009
from 63.3% in 2009
US average: 39.3%
Section 08

People & community

Male
46.9%
−2.9 ptssince 2009
from 49.7% in 2009
Female
53.1%
+2.9 ptssince 2009
from 50.3% in 2009
Foreign born
14.7%
+7.3 ptssince 2009
from 7.5% in 2009
US average: 13.5%
Uninsured
7.0%
−81.5 ptssince 2013
from 88.5% in 2013
US average: 8.8%
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WILLMAR VS
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WILLMAR VS
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WILLMAR VS
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Frequently asked

How many people live in Willmar, Minnesota?

Willmar, Minnesota has about 21,015 residents according to the 2020 American Community Survey.

What is the median household income in Willmar, Minnesota?

The typical household in Willmar, Minnesota earns about $51,884 a year. Half of households make more than that, and half make less.

Is Willmar, Minnesota expensive?

In Willmar, Minnesota, the median home is worth about $140,800, and the typical rent is about $727 a month.

How educated are people in Willmar, Minnesota?

About 20.8% of adults age 25 and over in Willmar, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Willmar, Minnesota?

About 15.3% of people in Willmar, Minnesota live below the federal poverty line.

Has Willmar, Minnesota grown since 1990?

Yes, Willmar, Minnesota has grown since 1990. The population has added about 3,484 residents, a change of about 20 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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