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CITY · 2010 ACS

Willmar

Minnesota · 19,610 residents · 14.23 sq mi
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The short version

Willmar has notably lower household income than the US average, with a median household income of $38,529. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $128,500. Households here earn about 33% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 33.8
US median: 37.2
Less educated
19% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
19,610
+7%since 2000
from 18,351 in 2000
1990 – 2025
Population density
1,378 / sq mi
+7%since 2000
from 1,290 / sq mi in 2000
US average: 261
Median age
33.8
−1%since 2000
from 34.2 in 2000
US average: 37.2
Population, 1990 – 2024
17K18K19K21K22K1990201020202024Willmar
202421K
1990201020202024
Section 02

Income & economy

Median household income
$38,529
−9%inflation adjusted, since 2000
from $33,455 in 2000
US average: $52,703
1990 – 2024
Per capita income
$20,118
+9%since 2000
from $18,515 in 2000
US average: $27,286
Households earning $100K+
19.3%
+1.1 ptssince 2009
from 18.2% in 2009
US average: 33.3%
Poverty rate
20.7%
+7.5 ptssince 2000
from 13.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.443
US average: 0.461
Workforce by industry, 2010
Retail trade17%
US avg: 10.9%
Information13.7%
US avg: 11.5%
Agriculture, forestry, fishing4%
US avg: 1.9%
Construction4%
US avg: 1.4%
Wholesale trade3.9%
US avg: 7.2%
Arts, entertainment, food2.7%
US avg: 2.4%
Finance & insurance2.6%
US avg: 5.1%
Other services2.5%
US avg: 7%
Public administration2.5%
US avg: 4.9%
Transportation & warehousing2.4%
US avg: 3.1%
Professional, scientific, technical2.3%
US avg: 4.2%
Education & health services0.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$128,500
+24%inflation adjusted, since 2000
from $82,100 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$550
Unchangedinflation adjusted, since 2000
from $433 in 2000
US average: $853
Owner-occupied
40.7%
−22.3 ptssince 2000
from 63.0% in 2000
41.2% rent
Vacancy rate
3.9%
−4.4 ptssince 2009
from 8.2% in 2009
US average: 12.1%
Owner cost-burdened
27.9%
+1.4 ptssince 2009
from 26.5% in 2009
US average: 30.9%
Renter cost-burdened
50.9%
+4.4 ptssince 2009
from 46.5% in 2009
US average: 46.8%
Afford Score
3.3
+36%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Willmar on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic81.7%(14,990)
Black0.7%(131)
Hispanic / Latino15.9%(2,911)
Asian0.5%(92)
Other0%
Diversity Score36.3%(6,654)
2010
White, non-Hispanic72.4%(14,192)
Black4.6%(908)
Hispanic / Latino20.9%(4,099)
Asian0.5%(106)
Other1.2%(242)
Diversity Score53.3%(10,456)
Diversity Score
53
+47%since 2000
from 36 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.9%
+1.2 ptssince 2000
from 17.7% in 2000
US average: 27.9%
High school or higher
82.2%
+3.0 ptssince 2000
from 79.2% in 2000
US average: 84.9%
Graduate degree
5.4%
+0.1 ptssince 2000
from 5.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
13.4 min
+22%since 2000
from 11.0 min in 2000
US average: 25.2
Drive alone to work
74.4%
−1.0 ptssince 2009
from 75.5% in 2009
US average: 76.2%
Carpooled to work
16.3%
+2.0 ptssince 2009
from 14.3% in 2009
US average: 10.4%
Public transit
2.7%
−0.4 ptssince 2009
from 3.1% in 2009
US average: 4.7%
Worked from home
2.4%
−1.1 ptssince 2009
from 3.6% in 2009
US average: 4.1%
Walked to work
2.9%
+0.5 ptssince 2009
from 2.5% in 2009
US average: 2.8%
Biked to work
0.8%
+0.1 ptssince 2009
from 0.7% in 2009
US average: 0.5%
No vehicle available
12.1%
+1.4 ptssince 2009
from 10.7% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.7%
−1.6 ptssince 2009
from 14.3% in 2009
US average: 12.9%
Management & professional
27.9%
−35.4 ptssince 2009
from 63.3% in 2009
US average: 35.2%
Section 08

People & community

Male
50.7%
+0.9 ptssince 2009
from 49.7% in 2009
Female
49.3%
−0.9 ptssince 2009
from 50.3% in 2009
Foreign born
8.9%
+1.4 ptssince 2009
from 7.5% in 2009
US average: 12.8%
Veterans
10.5%
−38.7 ptssince 2009
from 49.2% in 2009
US average: 9.9%
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Compare Willmar to nearby cities

WILLMAR VS
Hutchinson
Income$72,836+89%
Home value$229,600+79%
Population14,655−33%
SEE FULL COMPARISON →
WILLMAR VS
Waite Park
Income$59,285+54%
Home value$219,400+71%
Population8,450−62%
SEE FULL COMPARISON →
WILLMAR VS
St. Cloud
Income$61,374+59%
Home value$225,000+75%
Population72,647+230%
SEE FULL COMPARISON →
WILLMAR VS
Sartell
Income$84,131+118%
Home value$297,300+131%
Population19,918−9%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willmar, Minnesota?

Willmar, Minnesota has about 19,610 residents according to the 2010 American Community Survey.

What is the median household income in Willmar, Minnesota?

The typical household in Willmar, Minnesota earns about $38,529 a year. Half of households make more than that, and half make less.

Is Willmar, Minnesota expensive?

In Willmar, Minnesota, the median home is worth about $128,500, and the typical rent is about $550 a month.

How educated are people in Willmar, Minnesota?

About 18.9% of adults age 25 and over in Willmar, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Willmar, Minnesota?

About 20.7% of people in Willmar, Minnesota live below the federal poverty line.

Has Willmar, Minnesota grown since 1990?

Yes, Willmar, Minnesota has grown since 1990. The population has added about 2,079 residents, a change of about 12 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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