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COUNTY

Isabella County

Michigan · 64,691 residents (2025 est.) · 573 sq mi
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Part of the Mount Pleasant micropolitan area
The short version

Isabella County is home to 64,565 people in Michigan. The median age is 30.1, younger than the US median of 38.9. Home values have more than doubled since 2000, reaching $170,400. The foreign-born share is 3%. 21.9% of people here live below the federal poverty line. 79% were living in the same home a year earlier.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 30.1
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
64,565
+2%since 2000
from 63,351 in 2000
64,691 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
113 / sq mi
−3%since 2009
from 116 / sq mi in 2009
US average: 281
Median age
30.1
+20%since 2000
from 25.1 in 2000
US average: 38.9
Land area
573 sq mi
Population, 1990 – 2024
53K58K63K68K72K19902000201020202024Isabella County
202465K
1990201020202024
Age distribution, 2024
Under 54.6%(2,945)
US avg: 5.6%
5 to 94.7%(3,056)
US avg: 6%
10 to 145.3%(3,394)
US avg: 6.4%
15 to 1910.8%(6,988)
US avg: 6.6%
20 to 2418.1%(11,693)
US avg: 6.5%
25 to 3412%(7,769)
US avg: 13.7%
35 to 4410.5%(6,756)
US avg: 13.2%
45 to 549.4%(6,053)
US avg: 12.2%
55 to 6410.7%(6,889)
US avg: 12.7%
65 to 748.7%(5,636)
US avg: 10.2%
75 to 843.7%(2,381)
US avg: 5.1%
85 and over1.6%(1,005)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$55,237
−11%inflation adjusted, since 2000
from $34,262 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,707
+89%since 2000
from $16,242 in 2000
US average: $44,673
Households earning $100K+
37.2%
+16.9 ptssince 2009
from 20.3% in 2009
US average: 53.3%
Poverty rate
21.9%
+1.5 ptssince 2000
from 20.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.461
−3%since 2010
from 0.477 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.1%
US avg: 10.8%
Retail trade11.1%
US avg: 9.9%
Wholesale trade6%
US avg: 6.9%
Finance & insurance4.2%
US avg: 5.9%
Professional, scientific, technical3.7%
US avg: 5.1%
Other services3.4%
US avg: 6.7%
Public administration2.3%
US avg: 4.8%
Agriculture, forestry, fishing2%
US avg: 1.6%
Transportation & warehousing1.6%
US avg: 2.2%
Construction1.5%
US avg: 1.2%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.4%
US avg: 0.9%
Manufacturing0.4%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$170,400
+6%inflation adjusted, since 2000
from $88,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$913
+8%inflation adjusted, since 2000
from $462 in 2000
US average: $1,442
Owner-occupied
61.8%
−1.4 ptssince 2000
from 63.2% in 2000
38.2% rent
Vacancy rate
13.1%
−0.4 ptssince 2009
from 13.4% in 2009
US average: 10.0%
Persons per household
2.38 people
−2%since 2009
from 2.42 people in 2009
US average: 2.54
Owner cost-burdened
20.5%
−4.8 ptssince 2009
from 25.3% in 2009
US average: 22.9%
Renter cost-burdened
48.3%
−14.4 ptssince 2009
from 62.6% in 2009
US average: 47.4%
Afford Score
3.1
−13%since 2009
from 3.6 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
32
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic90.4%(57,294)
Black1.9%(1,211)
Hispanic / Latino2.2%(1,419)
Asian1.4%(877)
Other0%
2024
White, non-Hispanic83%(53,579)
Black2.4%(1,574)
Hispanic / Latino5.1%(3,281)
Asian1.6%(1,061)
Other7.9%(5,070)
Diversity Score
38
+42%since 2009
from 27 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
18
−21%since 2020
from 23 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.1%(1,984)
Puerto Rican0.5%(331)
Honduran0.3%(181)
Cuban0.2%(149)
Salvadoran0.1%(72)
Spaniard0.1%(65)
Peruvian0.1%(64)
Colombian0%(30)
+ 5 more hispanic origin groups with data
Asian origin
Chinese0.5%(324)
Asian Indian0.4%(259)
Korean0.2%(150)
Filipino0.1%(69)
Japanese0.1%(35)
Cambodian0.1%(33)
Burmese0%(22)
Uzbek0%(12)
Nepalese0%(10)
Thai0%(7)
+ 2 more asian origin groups with data
Pacific Islander origin
Ancestry
German24.7%(15,923)
English13.7%(8,867)
Irish12.7%(8,191)
American5.3%(3,439)
Polish4.4%(2,857)
French3.3%(2,119)
Italian2.8%(1,818)
Scottish2.4%(1,540)
Dutch2.2%(1,441)
Swedish0.9%(553)
Norwegian0.6%(409)
+ 36 more ancestry groups with data
Scotch-Irish0.6%(394)
British0.5%(329)
Canadian0.5%(326)
Hungarian0.5%(318)
Arab0.5%(305)
Danish0.5%(301)
Welsh0.4%(239)
Russian0.3%(220)
Finnish0.3%(218)
Austrian0.3%(210)
Nigerian0.3%(188)
Ukrainian0.3%(185)
Swiss0.3%(169)
Belgian0.3%(168)
Czech0.2%(157)
Syrian0.2%(147)
Portuguese0.2%(134)
Greek0.2%(119)
Romanian0.2%(116)
Lebanese0.2%(99)
Slovak0.1%(88)
West Indian0.1%(69)
Lithuanian0.1%(60)
Croatian0.1%(56)
Slovene0.1%(50)
Jamaican0.1%(38)
Ghanaian0%(28)
Armenian0%(21)
Haitian0%(17)
Moroccan0%(14)
Iranian0%(14)
Israeli0%(6)
Section 05

Education

Bachelor's degree or higher
31.3%
+7.4 ptssince 2000
from 23.9% in 2000
US average: 35.6%
High school or higher
91.9%
+5.9 ptssince 2000
from 86.1% in 2000
US average: 89.6%
Graduate degree
13.5%
+3.3 ptssince 2000
from 10.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.6 min
+51%since 2000
from 12.9 min in 2000
US average: 26.5
Drive alone to work
73.9%
−3.7 ptssince 2009
from 77.6% in 2009
US average: 68.9%
Carpooled to work
9.7%
+0.3 ptssince 2009
from 9.4% in 2009
US average: 8.5%
Public transit
0.8%
−0.1 ptssince 2009
from 0.8% in 2009
US average: 3.2%
Worked from home
7.8%
+4.2 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
6.7%
−0.4 ptssince 2009
from 7.1% in 2009
US average: 2.4%
Biked to work
0.7%
−0.6 ptssince 2009
from 1.2% in 2009
US average: 0.4%
No vehicle available
7.2%
+0.7 ptssince 2009
from 6.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.4%
−7.4 ptssince 2011
from 13.8% in 2011
US average: 5.2%
Labor force participation
62.4%
−0.9 ptssince 2011
from 63.3% in 2011
US average: 63.5%
Women 20-64 in the labor force
73.1%
+1.0 ptssince 2020
from 72.1% in 2020
US average: 74.6%
Self-employed
14.8%
−3.0 ptssince 2009
from 17.9% in 2009
US average: 13.1%
Management & professional
35.4%
+7.7 ptssince 2009
from 27.7% in 2009
US average: 42.5%
Section 08

People & community

Male
48.6%
+1.1 ptssince 2009
from 47.6% in 2009
Female
51.4%
−1.1 ptssince 2009
from 52.4% in 2009
Foreign born
3.3%
+0.5 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
5.4%
−1.8 ptssince 2009
from 7.2% in 2009
US average: 6.2%
With a disability
14.9%
+2.5 ptssince 2012
from 12.4% in 2012
US average: 13.3%
Uninsured
7.8%
−5.4 ptssince 2013
from 13.2% in 2013
US average: 8.4%
Broadband at home
81.7%
+11.2 ptssince 2017
from 70.5% in 2017
US average: 91.0%
Computer in household
95.3%
+2.3 ptssince 2020
from 93.0% in 2020
US average: 95.5%
Same house as last year
78.5%
+4.6 ptssince 2020
from 73.9% in 2020
US average: 87.7%
English only at home
93.5%
−0.6 ptssince 2016
from 94.1% in 2016
US average: 77.7%
Spanish at home
1.8%
+0.9 ptssince 2016
from 1.0% in 2016
US average: 13.6%
Marital status
Men 15+
Never married49.5%(13,194)
Married38%(10,125)
Widowed2.6%(688)
Divorced9.8%(2,621)
Women 15+
Never married46.3%(13,223)
Married37.5%(10,706)
Widowed6.3%(1,798)
Divorced9.9%(2,815)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
7.8%
−5.4 ptssince 2013
from 13.2% in 2013
US average: 8.4%
Employer-based
58.6%
−0.9 ptssince 2020
from 59.5% in 2020
US average: 54.8%
Direct-purchase
14.2%
−0.6 ptssince 2020
from 14.8% in 2020
US average: 13.8%
Medicare
16.6%
+1.2 ptssince 2020
from 15.4% in 2020
US average: 18.4%
Medicaid
23.0%
+1.8 ptssince 2020
from 21.2% in 2020
US average: 20.9%
VA health care
2.0%
−0.1 ptssince 2020
from 2.1% in 2020
US average: 2.2%
Any private
69.9%
−1.5 ptssince 2020
from 71.4% in 2020
US average: 67.1%
Any public
36.8%
+2.8 ptssince 2020
from 34.0% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)24.7%(712)
US avg: 26.4%
Gulf War (1990s)18.8%(543)
US avg: 24.3%
Vietnam era36.6%(1,054)
US avg: 33.1%
Korean War4.2%(121)
US avg: 4.5%
World War II0.1%(4)
US avg: 1%

Share of the 2,881 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

Places similar to Isabella County

Walker County
Pop 65,140
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Pop 64,976
Grant County
Pop 66,524
Vermilion County
Pop 71,259
Places similar to Isabella County
Head to head

Compare Isabella County to nearby counties

ISABELLA COUNTY VS
Midland County
Income$77,705+41%
Home value$195,400+15%
Population83,754+29%
SEE FULL COMPARISON →
ISABELLA COUNTY VS
Clare County
Income$49,384−11%
Home value$133,800−21%
Population31,543−51%
SEE FULL COMPARISON →
ISABELLA COUNTY VS
Mecosta County
Income$60,951+10%
Home value$178,900+5%
Population42,320−35%
SEE FULL COMPARISON →
ISABELLA COUNTY VS
Gratiot County
Income$63,556+15%
Home value$147,500−13%
Population41,190−36%
SEE FULL COMPARISON →
Frequently asked

How many people live in Isabella County, Michigan?

Isabella County, Michigan has about 64,565 residents according to the 2024 American Community Survey.

What is the median household income in Isabella County, Michigan?

The typical household in Isabella County, Michigan earns about $55,237 a year. Half of households make more than that, and half make less.

Is Isabella County, Michigan expensive?

In Isabella County, Michigan, the median home is worth about $170,400, and the typical rent is about $913 a month.

How educated are people in Isabella County, Michigan?

About 31.3% of adults age 25 and over in Isabella County, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Isabella County, Michigan?

About 21.9% of people in Isabella County, Michigan live below the federal poverty line.

Has Isabella County, Michigan grown since 1990?

Yes, Isabella County, Michigan has grown since 1990. The population has added about 9,941 residents, a change of about 18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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