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COUNTY · 2020 ACS

Isabella County

Michigan · 64,394 residents · 572.7 sq mi
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The short version

Isabella County has notably lower household income than the US average, with a median household income of $46,783. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $136,900. At a median age of 31.7, residents skew younger than the country as a whole. The poverty rate of 24.6% is well above the national figure.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 31.7
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
64,394
+2%since 2000
from 63,351 in 2000
1990 – 2025
Population density
112 / sq mi
+2%since 2000
from 111 / sq mi in 2000
US average: 280
Median age
31.7
+26%since 2000
from 25.1 in 2000
US average: 38.8
Population, 1990 – 2024
53K58K63K68K72K1990201020202024Isabella County
202465K
1990201020202024
Section 02

Income & economy

Median household income
$46,783
−9%inflation adjusted, since 2000
from $34,262 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,297
+50%since 2000
from $16,242 in 2000
US average: $35,364
Households earning $100K+
28.0%
+7.7 ptssince 2009
from 20.3% in 2009
US average: 43.9%
Poverty rate
24.6%
+4.2 ptssince 2000
from 20.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information11.5%
US avg: 11.1%
Retail trade9.4%
US avg: 10%
Wholesale trade5.8%
US avg: 6.7%
Other services4.3%
US avg: 6.6%
Public administration3.5%
US avg: 4.7%
Finance & insurance2.9%
US avg: 5.5%
Professional, scientific, technical2.6%
US avg: 4.7%
Agriculture, forestry, fishing2.4%
US avg: 1.7%
Transportation & warehousing2%
US avg: 2.5%
Construction1.5%
US avg: 1.2%
Arts, entertainment, food1.3%
US avg: 2%
Manufacturing0.9%
US avg: 0.5%
Education & health services0.3%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$136,900
+3%inflation adjusted, since 2000
from $88,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$737
+6%inflation adjusted, since 2000
from $462 in 2000
US average: $1,124
Owner-occupied
60.1%
−3.1 ptssince 2000
from 63.2% in 2000
39.9% rent
Afford Score
2.9
+13%since 2000
from 2.6 in 2000
1990 – 2024
RELATED:See current rent listings in Isabella County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.4%(57,294)
Black1.9%(1,211)
Hispanic / Latino2.2%(1,419)
Asian1.4%(877)
Other0%
Diversity Score13.9%(8,781)
Segregation Score0%
2020
White, non-Hispanic82.3%(52,970)
Black3.2%(2,076)
Hispanic / Latino4.7%(3,006)
Asian1.7%(1,116)
Other7.5%(4,835)
Diversity Score38.2%(24,613)
Segregation Score23.1%(14,845)
Diversity Score
38
+176%since 2000
from 14 in 2000
1990 – 2024
Segregation Score
23
Section 05

Education

Bachelor's degree or higher
29.5%
+5.6 ptssince 2000
from 23.9% in 2000
US average: 32.9%
High school or higher
92.5%
+6.4 ptssince 2000
from 86.1% in 2000
US average: 88.5%
Graduate degree
13.4%
+3.2 ptssince 2000
from 10.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.9 min
+39%since 2000
from 12.9 min in 2000
US average: 26.9
Drive alone to work
78.0%
+0.4 ptssince 2009
from 77.6% in 2009
US average: 75.1%
No vehicle available
7.1%
+0.7 ptssince 2009
from 6.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
7.3%
−6.5 ptssince 2011
from 13.8% in 2011
US average: 5.4%
Labor force participation
61.1%
−2.2 ptssince 2011
from 63.3% in 2011
US average: 63.4%
Management & professional
31.1%
−33.5 ptssince 2009
from 64.6% in 2009
US average: 39.3%
Section 08

People & community

Male
48.5%
+0.9 ptssince 2009
from 47.6% in 2009
Female
51.5%
−0.9 ptssince 2009
from 52.4% in 2009
Foreign born
2.9%
+0.1 ptssince 2009
from 2.8% in 2009
US average: 13.5%
Uninsured
8.2%
−78.6 ptssince 2013
from 86.8% in 2013
US average: 8.8%
Drill deeper

Places similar to Isabella County

Walker County
Pop 65,140
Pope County
Pop 64,976
Grant County
Pop 66,524
Vermilion County
Pop 71,259
Places similar to Isabella County
Head to head

Compare Isabella County to nearby counties

ISABELLA COUNTY VS
Midland County
Income$77,705+66%
Home value$195,400+43%
Population83,754+29%
SEE FULL COMPARISON →
ISABELLA COUNTY VS
Clare County
Income$49,384+6%
Home value$133,800−2%
Population31,543−51%
SEE FULL COMPARISON →
ISABELLA COUNTY VS
Mecosta County
Income$60,951+30%
Home value$178,900+31%
Population42,320−35%
SEE FULL COMPARISON →
ISABELLA COUNTY VS
Gratiot County
Income$63,556+36%
Home value$147,500+8%
Population41,190−36%
SEE FULL COMPARISON →
Frequently asked

How many people live in Isabella County, Michigan?

Isabella County, Michigan has about 64,394 residents according to the 2020 American Community Survey.

What is the median household income in Isabella County, Michigan?

The typical household in Isabella County, Michigan earns about $46,783 a year. Half of households make more than that, and half make less.

Is Isabella County, Michigan expensive?

In Isabella County, Michigan, the median home is worth about $136,900, and the typical rent is about $737 a month.

How educated are people in Isabella County, Michigan?

About 29.5% of adults age 25 and over in Isabella County, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Isabella County, Michigan?

About 24.6% of people in Isabella County, Michigan live below the federal poverty line.

Has Isabella County, Michigan grown since 1990?

Yes, Isabella County, Michigan has grown since 1990. The population has added about 9,770 residents, a change of about 18 percent over that period.

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18 census tracts
Census Tract 9402Census Tract 2Census Tract 3Census Tract 9403Census Tract 9406Census Tract 9401Census Tract 9Census Tract 5Census Tract 1Census Tract 6Census Tract 9404Census Tract 8Census Tract 7.01Census Tract 4.02Census Tract 7.02Census Tract 9405Census Tract 7.03Census Tract 4.01
7 ZIP codes
ZIP 48858ZIP 48883ZIP 48893ZIP 49310ZIP 48859ZIP 48878ZIP 48896
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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