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CITY

Rowlett

Texas · 67,890 residents (2025 est.) · 20.748 sq mi
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The short version

Rowlett is significantly wealthier than the US average, with a median household income of $112,081. Population has grown 47% since 2000. Median home value has roughly tripled since 2000, reaching $368,800. Poverty is rare here, at 6.1% of residents. It ranks in the top 5% of US cities for household income. Households here earn about 43% more than the Texas median.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.9
US median: 38.9
Average education
38% hold a bachelor's degree
US average: 36%
Less affordable
home values up 73%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
65,463
+47%since 2000
from 44,503 in 2000
1990 – 2025
Population density
3,155 / sq mi
+47%since 2000
from 2,145 / sq mi in 2000
US average: 281
Median age
39.9
+22%since 2000
from 32.8 in 2000
US average: 38.9

PEP 2025 EST:67,890 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
19K32K44K57K70K1990201020202024Rowlett
202465K
1990201020202024
Section 02

Income & economy

Median household income
$112,081
−13%inflation adjusted, since 2000
from $70,947 in 2000
US average: $82,259
1990 – 2024
Per capita income
$46,206
+77%since 2000
from $26,144 in 2000
US average: $44,673
Households earning $100K+
67.6%
+13.4 ptssince 2009
from 54.3% in 2009
US average: 53.3%
Poverty rate
6.1%
+3.1 ptssince 2000
from 3.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.377
+11%since 2010
from 0.339 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade11.5%
US avg: 9.9%
Information11%
US avg: 10.8%
Other services8.5%
US avg: 6.7%
Wholesale trade7.8%
US avg: 6.9%
Public administration6.1%
US avg: 4.8%
Finance & insurance4.9%
US avg: 5.9%
Professional, scientific, technical4%
US avg: 5.1%
Arts, entertainment, food3.9%
US avg: 1.9%
Transportation & warehousing2.7%
US avg: 2.2%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Manufacturing0.6%
US avg: 0.4%
Construction0.2%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$368,800
+73%inflation adjusted, since 2000
from $116,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,990
+21%inflation adjusted, since 2000
from $900 in 2000
US average: $1,442
Owner-occupied
75.2%
−16.9 ptssince 2000
from 92.2% in 2000
24.8% rent
Vacancy rate
3.6%
−2.7 ptssince 2009
from 6.3% in 2009
US average: 10.0%
Owner cost-burdened
27.2%
−0.9 ptssince 2009
from 28.1% in 2009
US average: 22.9%
Renter cost-burdened
47.7%
+3.6 ptssince 2009
from 44.2% in 2009
US average: 47.4%
Afford Score
3.3
+100%since 2000
from 1.6 in 2000
1990 – 2024
Gentrification Score
56
RELATED:See current rent listings in Rowlett on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic77.3%(34,417)
Black8.9%(3,959)
Hispanic / Latino8.8%(3,899)
Asian3.3%(1,473)
Other0%
Diversity Score45.5%(20,239)
2024
White, non-Hispanic47.3%(30,982)
Black19.8%(12,982)
Hispanic / Latino21.7%(14,210)
Asian7%(4,560)
Other4.2%(2,729)
Diversity Score85.4%(55,887)
Diversity Score
85
+88%since 2000
from 45 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
37.9%
+5.4 ptssince 2000
from 32.5% in 2000
US average: 35.6%
High school or higher
93.2%
+0.8 ptssince 2000
from 92.4% in 2000
US average: 89.6%
Graduate degree
11.1%
+1.6 ptssince 2000
from 9.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
31.2 min
+31%since 2000
from 23.8 min in 2000
US average: 26.5
Drive alone to work
73.7%
−10.3 ptssince 2009
from 84.0% in 2009
US average: 68.9%
Carpooled to work
6.0%
−2.7 ptssince 2009
from 8.7% in 2009
US average: 8.5%
Public transit
0.9%
−0.6 ptssince 2009
from 1.5% in 2009
US average: 3.2%
Worked from home
18.4%
+13.7 ptssince 2009
from 4.7% in 2009
US average: 15.0%
Walked to work
0.3%
−0.3 ptssince 2009
from 0.6% in 2009
US average: 2.4%
Biked to work
0.0%
−0.1 ptssince 2009
from 0.1% in 2009
US average: 0.4%
No vehicle available
2.4%
+1.1 ptssince 2009
from 1.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.0%
−2.1 ptssince 2011
from 6.1% in 2011
US average: 5.2%
Labor force participation
70.1%
−2.1 ptssince 2011
from 72.2% in 2011
US average: 63.5%
Self-employed
12.3%
−0.8 ptssince 2009
from 13.1% in 2009
US average: 13.1%
Management & professional
48.4%
−19.5 ptssince 2009
from 67.9% in 2009
US average: 42.5%
Section 08

People & community

Male
49.8%
+1.2 ptssince 2009
from 48.6% in 2009
Female
50.2%
−1.2 ptssince 2009
from 51.4% in 2009
Foreign born
14.9%
+4.5 ptssince 2009
from 10.4% in 2009
US average: 14.1%
Veterans
6.5%
−41.3 ptssince 2009
from 47.7% in 2009
US average: 6.2%
With a disability
9.5%
+1.6 ptssince 2012
from 7.9% in 2012
US average: 13.3%
Uninsured
12.4%
−72.1 ptssince 2013
from 84.5% in 2013
US average: 8.4%
Broadband at home
98.1%
+5.7 ptssince 2017
from 92.4% in 2017
US average: 91.0%
English only at home
76.1%
−1.6 ptssince 2016
from 77.7% in 2016
US average: 77.7%
Spanish at home
13.8%
+1.4 ptssince 2016
from 12.4% in 2016
US average: 13.6%
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Frequently asked

How many people live in Rowlett, Texas?

Rowlett, Texas has about 65,463 residents according to the 2024 American Community Survey.

What is the median household income in Rowlett, Texas?

The typical household in Rowlett, Texas earns about $112,081 a year. Half of households make more than that, and half make less.

Is Rowlett, Texas expensive?

In Rowlett, Texas, the median home is worth about $368,800, and the typical rent is about $1,990 a month.

How educated are people in Rowlett, Texas?

About 37.9% of adults age 25 and over in Rowlett, Texas hold a bachelor's degree or higher.

What is the poverty rate in Rowlett, Texas?

About 6.1% of people in Rowlett, Texas live below the federal poverty line.

Has Rowlett, Texas grown since 1990?

Yes, Rowlett, Texas has grown since 1990. The population has added about 42,164 residents, a change of about 181 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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