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CITY · 2020 ACS

Brandon

Florida · 114,626 residents · 33.134 sq mi
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The short version

Brandon has roughly average household income, with a median household income of $62,953. Population has grown 47% since 2000. Median home value has more than doubled since 2000, reaching $207,100.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 37.0
US median: 38.8
Average education
32% hold a bachelor's degree
US average: 33%
Less affordable
home values up 38%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
114,626
+47%since 2000
from 77,895 in 2000
1990 – 2024
Population density
3,459 / sq mi
+47%since 2000
from 2,351 / sq mi in 2000
US average: 280
Median age
37.0
+8%since 2000
from 34.3 in 2000
US average: 38.8
Population, 1990 – 2024
52K70K89K107K126K1990201020202024Brandon
2024120K
1990201020202024
Section 02

Income & economy

Median household income
$62,953
−19%inflation adjusted, since 2000
from $51,639 in 2000
US average: $66,278
1990 – 2024
Per capita income
$30,893
+40%since 2000
from $22,080 in 2000
US average: $35,364
Households earning $100K+
40.6%
+7.8 ptssince 2009
from 32.8% in 2009
US average: 43.9%
Poverty rate
10.0%
+4.7 ptssince 2000
from 5.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information12.9%
US avg: 11.1%
Other services11.3%
US avg: 6.6%
Public administration9.2%
US avg: 4.7%
Finance & insurance7.5%
US avg: 5.5%
Professional, scientific, technical6.9%
US avg: 4.7%
Wholesale trade5.6%
US avg: 6.7%
Retail trade4.8%
US avg: 10%
Transportation & warehousing2.8%
US avg: 2.5%
Arts, entertainment, food2%
US avg: 2%
Education & health services0.6%
US avg: 0.8%
Agriculture, forestry, fishing0.2%
US avg: 1.7%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$207,100
+38%inflation adjusted, since 2000
from $100,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,334
+23%inflation adjusted, since 2000
from $721 in 2000
US average: $1,124
Owner-occupied
53.7%
−18.0 ptssince 2000
from 71.6% in 2000
46.3% rent
Afford Score
3.3
+70%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Brandon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic73.7%(57,398)
Black8.9%(6,924)
Hispanic / Latino12.7%(9,882)
Asian2.4%(1,835)
Other0%
Diversity Score50.6%(39,380)
2020
White, non-Hispanic46.4%(53,164)
Black16.6%(19,031)
Hispanic / Latino26.5%(30,327)
Asian5.3%(6,033)
Other3.8%(4,399)
Diversity Score84.2%(96,519)
Diversity Score
84
+67%since 2000
from 51 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
32.5%
+6.9 ptssince 2000
from 25.5% in 2000
US average: 32.9%
High school or higher
91.1%
+2.0 ptssince 2000
from 89.2% in 2000
US average: 88.5%
Graduate degree
9.2%
+1.8 ptssince 2000
from 7.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
27.4 min
+48%since 2000
from 18.5 min in 2000
US average: 26.9
Drive alone to work
81.6%
−3.0 ptssince 2009
from 84.6% in 2009
US average: 75.1%
No vehicle available
4.0%
+0.3 ptssince 2009
from 3.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.9%
−1.7 ptssince 2011
from 6.6% in 2011
US average: 5.4%
Labor force participation
65.7%
−4.4 ptssince 2011
from 70.1% in 2011
US average: 63.4%
Management & professional
39.6%
−24.4 ptssince 2009
from 64.0% in 2009
US average: 39.3%
Section 08

People & community

Male
48.5%
−0.5 ptssince 2009
from 49.0% in 2009
Female
51.5%
+0.5 ptssince 2009
from 51.0% in 2009
Foreign born
17.1%
+6.6 ptssince 2009
from 10.5% in 2009
US average: 13.5%
Uninsured
12.5%
−71.1 ptssince 2013
from 83.6% in 2013
US average: 8.8%
Drill deeper

Places similar to Brandon

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Pop 112,820
Nampa
Pop 120,384
Palm Coast
Pop 109,886
West Palm Beach
Pop 127,189
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Head to head

Compare Brandon to nearby cities

BRANDON VS
Mango
Income$52,524−17%
Home value$256,600+24%
Population13,242−89%
SEE FULL COMPARISON →
BRANDON VS
Valrico
Income$104,839+67%
Home value$393,700+90%
Population40,239−66%
SEE FULL COMPARISON →
BRANDON VS
Bloomingdale
Income$104,547+66%
Home value$414,700+100%
Population23,827−80%
SEE FULL COMPARISON →
BRANDON VS
Seffner
Income$93,333+48%
Home value$344,100+66%
Population8,885−93%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brandon, Florida?

Brandon, Florida has about 114,626 residents according to the 2020 American Community Survey.

What is the median household income in Brandon, Florida?

The typical household in Brandon, Florida earns about $62,953 a year. Half of households make more than that, and half make less.

Is Brandon, Florida expensive?

In Brandon, Florida, the median home is worth about $207,100, and the typical rent is about $1,334 a month.

How educated are people in Brandon, Florida?

About 32.5% of adults age 25 and over in Brandon, Florida hold a bachelor's degree or higher.

What is the poverty rate in Brandon, Florida?

About 10.0% of people in Brandon, Florida live below the federal poverty line.

Has Brandon, Florida grown since 1990?

Yes, Brandon, Florida has grown since 1990. The population has added about 56,641 residents, a change of about 98 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →