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CITY

Brandon

Florida · 119,767 residents · 33.134 sq mi
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The short version

Brandon has roughly average household income, with a median household income of $79,685. The city has grown rapidly, with population up 54% since 2000. Median home value has roughly tripled since 2000, reaching $339,000.

At a glance
Average income
near the US median
US median: $82,259
Younger
median age 37.3
US median: 38.9
Average education
34% hold a bachelor's degree
US average: 36%
Less affordable
home values up 86%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
119,767
+54%since 2000
from 77,895 in 2000
1990 – 2024
Population density
3,615 / sq mi
+54%since 2000
from 2,351 / sq mi in 2000
US average: 281
Median age
37.3
+9%since 2000
from 34.3 in 2000
US average: 38.9
Population, 1990 – 2024
52K70K89K107K126K1990201020202024Brandon
2024120K
1990201020202024
Section 02

Income & economy

Median household income
$79,685
−15%inflation adjusted, since 2000
from $51,639 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,340
+87%since 2000
from $22,080 in 2000
US average: $44,673
Households earning $100K+
52.6%
+19.9 ptssince 2009
from 32.8% in 2009
US average: 53.3%
Poverty rate
11.4%
+6.1 ptssince 2000
from 5.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.432
+16%since 2010
from 0.372 in 2010
US average: 0.476
Workforce by industry, 2024
Other services11.5%
US avg: 6.7%
Information11%
US avg: 10.8%
Public administration9%
US avg: 4.8%
Finance & insurance7.8%
US avg: 5.9%
Wholesale trade7.6%
US avg: 6.9%
Professional, scientific, technical6.6%
US avg: 5.1%
Retail trade4.5%
US avg: 9.9%
Transportation & warehousing2.6%
US avg: 2.2%
Arts, entertainment, food1.8%
US avg: 1.9%
Education & health services1.2%
US avg: 0.9%
Agriculture, forestry, fishing0.6%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$339,000
+86%inflation adjusted, since 2000
from $100,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,784
+36%inflation adjusted, since 2000
from $721 in 2000
US average: $1,442
Owner-occupied
56.2%
−15.4 ptssince 2000
from 71.6% in 2000
43.8% rent
Vacancy rate
6.2%
−1.4 ptssince 2009
from 7.6% in 2009
US average: 10.0%
Owner cost-burdened
23.9%
−10.5 ptssince 2009
from 34.4% in 2009
US average: 22.9%
Renter cost-burdened
54.3%
+9.0 ptssince 2009
from 45.4% in 2009
US average: 47.4%
Afford Score
4.3
+119%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
54
RELATED:See current rent listings in Brandon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic73.7%(57,398)
Black8.9%(6,924)
Hispanic / Latino12.7%(9,882)
Asian2.4%(1,835)
Other0%
Diversity Score50.6%(39,380)
2024
White, non-Hispanic42.1%(50,409)
Black16.7%(20,007)
Hispanic / Latino30.9%(36,994)
Asian4.3%(5,168)
Other6%(7,189)
Diversity Score86.8%(103,908)
Diversity Score
87
+72%since 2000
from 51 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.8%
+8.2 ptssince 2000
from 25.5% in 2000
US average: 35.6%
High school or higher
90.1%
+0.9 ptssince 2000
from 89.2% in 2000
US average: 89.6%
Graduate degree
11.1%
+3.7 ptssince 2000
from 7.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.4 min
+53%since 2000
from 18.5 min in 2000
US average: 26.5
Drive alone to work
71.9%
−12.7 ptssince 2009
from 84.6% in 2009
US average: 68.9%
Carpooled to work
6.4%
−2.5 ptssince 2009
from 8.9% in 2009
US average: 8.5%
Public transit
0.2%
−0.4 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
18.1%
+14.4 ptssince 2009
from 3.7% in 2009
US average: 15.0%
Walked to work
0.7%
−0.1 ptssince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.5%
+0.1 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
4.0%
+0.3 ptssince 2009
from 3.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.6%
−2.0 ptssince 2011
from 6.6% in 2011
US average: 5.2%
Labor force participation
65.5%
−4.6 ptssince 2011
from 70.1% in 2011
US average: 63.5%
Self-employed
10.6%
Unchangedsince 2009
from 10.6% in 2009
US average: 13.1%
Management & professional
41.4%
−22.6 ptssince 2009
from 64.0% in 2009
US average: 42.5%
Section 08

People & community

Male
48.5%
−0.6 ptssince 2009
from 49.0% in 2009
Female
51.5%
+0.6 ptssince 2009
from 51.0% in 2009
Foreign born
17.7%
+7.1 ptssince 2009
from 10.5% in 2009
US average: 14.1%
Veterans
8.2%
−40.2 ptssince 2009
from 48.3% in 2009
US average: 6.2%
With a disability
12.7%
+2.9 ptssince 2012
from 9.8% in 2012
US average: 13.3%
Uninsured
12.5%
−71.1 ptssince 2013
from 83.6% in 2013
US average: 8.4%
Broadband at home
93.9%
+5.7 ptssince 2017
from 88.2% in 2017
US average: 91.0%
English only at home
70.3%
−4.6 ptssince 2016
from 75.0% in 2016
US average: 77.7%
Spanish at home
22.5%
+4.6 ptssince 2016
from 17.9% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Brandon to nearby cities

BRANDON VS
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Income$52,524−34%
Home value$256,600−24%
Population13,242−89%
SEE FULL COMPARISON →
BRANDON VS
Valrico
Income$104,839+32%
Home value$393,700+16%
Population40,239−66%
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BRANDON VS
Bloomingdale
Income$104,547+31%
Home value$414,700+22%
Population23,827−80%
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BRANDON VS
Seffner
Income$93,333+17%
Home value$344,100+2%
Population8,885−93%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brandon, Florida?

Brandon, Florida has about 119,767 residents according to the 2024 American Community Survey.

What is the median household income in Brandon, Florida?

The typical household in Brandon, Florida earns about $79,685 a year. Half of households make more than that, and half make less.

Is Brandon, Florida expensive?

In Brandon, Florida, the median home is worth about $339,000, and the typical rent is about $1,784 a month.

How educated are people in Brandon, Florida?

About 33.8% of adults age 25 and over in Brandon, Florida hold a bachelor's degree or higher.

What is the poverty rate in Brandon, Florida?

About 11.4% of people in Brandon, Florida live below the federal poverty line.

Has Brandon, Florida grown since 1990?

Yes, Brandon, Florida has grown since 1990. The population has added about 61,782 residents, a change of about 107 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Brandon, Florida: demographics, income & housing data · CensusEasy